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Yim's House - Goodstay
Seoul(Jongno-gu) , Insadong・Jongnon

Located in Jongno-gu, Seoul, Yim’s House has the business motto of Clean, Comfortable and Safe. All employees serve tourists as if to serve the guest to their own home and always provide differentiated service. Located inbetween Changdeokgung and Jongmyo, there is much to see, surrounded by a clean and calm environment. Walking along the stone wall of Jongmyo will forever remain in the memories of tourists who visit here.

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Over the Rainbow
Seoul(Yongsan-gu) , Itaewon・Yongsan

Over the Rainbow is a popular eyewear shop among young people. It boasts colorful items matching well with ever-chaging seasonal clothing. New items appear every two months. Thanks to its fast services from eye exams to fitting services, Over the Rainbow has attracted many loyal international tourists.

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Namdaemun Shopping Center
Seoul(Jung-gu) , Namdaemun・Seoul-Station

Thanks to its rich history, Namdaemun Shopping Center boasts not only an impressive array of items, but items not available elsewhere. For instance, visitors can find all kinds of hard-to-get camera parts and accessories. Local products from across the country are also readily available in Namdaemun Shopping Center.

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Sanwoolim Theater
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

The Sanwoolim Theater Company is the only drama group in Korea to have its own exclusive theater. The theater company began with the staging of Samuel Beckett’s Nobel Prize winning play “Waiting for Godot” in December 1969. The director Lim Young-woong and the cast performers who had participated in this play co-founded Sanwoolim Theater Company. Since then, it has grown into Korea’s representative drama group by staging over 60 theatrical productions and receiving more than 80 awards over the years. Following the foundation of Sanwoolim Theater Company, company director Lim Young-woong and his wife Oh Jeung-ja built a three-story building with two basement floors near Seoul’s Hongik University at their own expense. The theater building was designed and constructed for theater-use only so that it may not be used for any other purposes. Hence, the exclusive theater for Sanwoolim Theater Company opened in March 3, 1985.

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Ewha Womans University Museum
Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

The Ewha Womans University Museum was established in 1935 with the goal of preserving the cultural heritage of Korea. Originally, items related to folk art, traditional woodwork, and pottery were put on display in the hall of the main university to keep them from being confiscated during the Japanese occupation. This later led to the opening of the museum to display and store the growing collection.Regular exhibitions of the museum’s collection have been taking place annually from 1972. Starting in 1996, the museum has also been holding special exhibitions that focus on other themes of cultural heritage. Additional small-scale exhibitions are also held frequently to promote Korea's traditional culture and art.A ceramics research facility as well as a more traditional museum, a large portion of the museum’s efforts is focused on the research and excavation of kilns. To this aim, excavation teams from the museum have traveled to various parts of the country to conduct studies on historic sites and assess the value of artifacts. Through the publication of books and reports on its discoveries, the museum has contributed to raising knowledge and awareness of Korean cultural heritage in academia and among the public.

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Cheongja Imported Goods Shopping Center
Seoul(Jung-gu) , Namdaemun・Seoul-Station

Cheongja Imported Goods Shopping Center offers imported utensils, household items, clothing and accessories not readily available elsewhere. Its main customers tend to be women. Its first underground floor boasts diverse utensils, women's clothing and accessories while the first floor offers children's clothing and household items. After shopping around in the center, visitors may want to vist the second and third floors, which house customer lounges and coffee shops.

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Maxtyle
Seoul(Jung-gu) , The Eastern Part of the Seoul

Maxtyle is an exclusive fashion mall and multi-purpose cultural space located at the Dongdaemun Design Plaza (DDP), at the Dongdaemun Gate. Maxtyle is an exclusive fashion mall comprised of seven underground and eight aboveground levels. The mall was made from a renovation of the old “Heungin” and “Deokun” markets and has become a leader in both fashion and culture, providing customers with high-quality merchandise at a great price. The name, “Maxtyle,” is a shortened form of the phrase “maximum style.” 

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Central City
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Central City, located in Banpo-dong, Gangnam-gu, is a high-end lifestyle cultural complex that is often thought of as “a city in the city.” Main landmarks at the complex are Shinsegye Department Store, Marriott Hotel, Central Park, and Millennium Hall, which is mainly used as a venue for weddings and other large events. Convenient facilities include banks, hospitals, investment banks, a post office and a large parking lot. The Central City building is not only praised for its advanced architecture, but has also become a main hangout spot for Korean youth. In particular, Marquis Plaza (a high-end luxury shopping mall), Synnara Record music store, Youngpoong Bookstore, and Central 6 (a multiplex theater), and the high-tech arcade are attract the younger generation, especially on the weekends. The entire area of Central City measures 430,000㎡(approximately 130,000 pyeong) and is one of the largest single buildings in the country. Over 200,000 people pass through Central City each day, as it is part of a major subway station (Express Bus Terminal Station) and express bus terminal.

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Daehangno Street (University Street)
Seoul(Jongno-gu) , Daehangno・Seongbukdong

Daehangno Street, known as the street for young people, is the former location of Seoul National University. In the 1980s, many theater groups started moving to Daehangno, and it soon developed into a cultural center. In a short period of time, movie theaters, live-cafes, regular cafes and pubs sprung up, and it grew into an entertainment district. Its popularity is still maintained by famous small theaters such as Parangsae (Blue Bird) Theater and Hakjeong Theater, and some 30 additional theaters have concentrated here to contribute in keeping Daehangno as the root of performance art in Korea. The center of Daehangno, Marronnier Park, has frequent live acts and dance performances by young people. This is why Daehangno is called the “Play Mecca” and “Young Street” as well. Another reason Daehangno became so popular with young people is the various interesting sights and food to be found here. Many restaurants, fast food joints, cafes, and bars are concentrated here, making it convenient for people to find something to do after plays and live-performances. Its unique atmosphere and space continues to be loved by many young people.

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Supia Yeouido
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

The beloved outdoor swimming pools at Yeouido was reborn as Supia, a year-round theme park in Hangang. Unlike the previous pools, Supia at Ttukseom and Yeouido is a water park that added Flow Pool to the existing Adult Pool, Youth Pool, and Children’s Pool.* What is Supia?- Combining Arisu (the former name of Hangang) and Utopia, Supia is a fun theme park in the middle of the city that can be enjoyed all year long. 

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