Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Hemlagat, which literally means "home cooked" in Swedish, serves homestyle foods in a restaurant setting. The dishes made with traditional Swedish recipes will remind you of Mom's (or Grandma's) cooking. Located close to Hoehyeon Station, Hemlagat is a good place to try a little bit of Scandinavian culture as well. As it is a Swedish tavern ('Krog' in Swedish), they serve traditional Swedish liquors and snack pairings. The staff speaks English, Japanese, Chinese and the menu is also available in the aforementioned languages.


Seoul(Jongno-gu) , Insadong・Jongnon

Targetting middle-aged customers and senior citizens, Isae only uses chemical-free fabrics. Natural fabrics and dyeing characterize clothing in Isae along with functional comfort. Both modern and hanbok (traditional Korean clothing) styles are available.


Seoul(Jung-gu) , Myeongdong

Located in the middle of Seoul, 24 Guesthouse Myeongdong City provides practical guestrooms at reasonable prices. Its young and multi-lingual live-in staff is ready and willing to help guests with information, and tips on traveling in Korea. The guesthouse is very conveniently located. Euljiro 3-ga Station (Seoul Subway Lines 2 & 3) is less than a 5-minute walk away, and Cheonggyecheon Stream, which flows through downtown Seoul along various historic, traditional and chic attractions like Deoksugung Palace, Insa-dong, and Dongdaemun Fashion Town is right in front of the guesthouse.


Seoul(Jongno-gu) , Insadong・Jongnon

Jogyesa Temple is the center of Zen Buddhism in Korea, and is famous for being located in the city. From the busy streets of Jongno, follow the road towards Anguk Subway Station, and you will see Jogyesa Temple. The first thing you will notice at the temple are the lovely trees. These locust trees and baeksong trees in front of the Daeungjeon, the main temple building, are about 500 years old. One locust tree is about 26-meter high, and in the summer, provides a large amount of shade to enhance the mood of the temple. The baeksong tree is designated as a Natural Monument. The Daeungjeon building is a stately building built in 1938. The Dancheong is particularly beautiful with all the different colors painted on it, and inside the building is the statue of Seokgamoni. In front of the Daeungjeon building, you can also see a seven-storey stone pagoda containing Jinsinsari. Jogyesa Temple does not give off the solemn and traditional air of the other temples located deep in the mountains, or offer the seasonal scenery of the mountains and the sea. But because it is located in the middle of the city, the transportation is convenient, and is well connected to the surrounding areas. It is good for tourists on a tight schedule. Along the street around Jogyesa Temple are many Buddhist specialty shops, selling such things as prayer beads, Buddhist writings, incense, as well as souvenirs such as dolls and key chains. If you are interested in Buddhism, these stores may be worth looking around.


Seoul(Jung-gu) , Insadong・Jongnon

Myeong-dong, Namdaemun and Bukchang-dong are widely known among international visitors as hot spots for shopping and food. Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes. Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods. Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes. [Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone] Areas included: Myeong-dong, Hoehyeon, Sogong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul Area size: 872,809㎡ Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.


Seoul(Jongno-gu) , Insadong・Jongnon

The Seoul National Science Museum first opened its doors to the public in 1945. It was destroyed during the Korean War (1950-1953) and was later rebuilt at its current location in 1972. The museum features a range of exhibition halls and hands-on programs offering visitors an opportunity to experience the principles of science. In addition, the programs focus on nurturing the creativity of children and helping children better understand science.


Seoul(Jung-gu) , Myeongdong

Known as a traditional snack enjoyed by royal families, the delicious ggultare consisits of 16,000 strands. Made of honey and malt, it is a widely popular snack among both Koreans and international tourists. Two ggultare shops in Myeong-dong and Insa-dong offer three different flavors: walnut, almond, and peanut ggultare. The unique way in which it is made has drawn media attention from abroad, causing the snack's popularity to skyrocket. The store in Myeong-dong also offers visitors a guide map of Myeong-dong along with their snack.


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Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

ARTBOX offers a wide variety of character products, stationery, and office materials. Its spacious store also provides character products related to Korean entertainment stars. Superb designs are the trademark of ARTBOX. 


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

This is a specialty restaurant with a royal table set in a graceful and elegant atmosphere. This place is famous for beautifully modernizing the food of the royal table from the Joseon dynasty. The formal meal in brassware and Chinaware tastes very rich, as the natural seasonings are only used for dishes with the whole heart.*Best Korean Restaurant as designated by The Seoul Metropolitan Government.


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Seoul(Jongno-gu) , Dongdaemun

The Gwangjang Market is the nation’s first market and continues to thrive as a popular tourist destination today. The second floor of the market provides all of your silk, satin, and linen bed-sheet stores, which are the largest and most famous in Seoul. Many of the stores in the area even have their own factories supplying fabrics to the Namdaemun Market, Pyoung Hwa Market, and even to some department stores. Even though the goods are not brand-name products, the wide selection of high quality goods at inexpensive prices makes it an enjoyable shopping experience.