Seoul(Jung-gu) , Insadong・Jongnon

Bugeogukjip (formerly “Teojutgol”) is a restaurant behind City Hall in Seoul that has been serving up authentic dried Pollack soup since 1968. Despite a name change, the restaurant has proudly stood in this same location for decades, earning a strong reputation for its dried Pollack soup made using traditional cooking methods. Since the restaurant only serves one thing—dried Pollack soup—there are few preparations to be made and the meal arrives on your table in minutes. Customers are free to serve themselves basic side dishes such as kimchi and can have as many servings of rice as they’d like, allowing diners to enjoy a hearty meal at a low price. While the restaurant’s design and menu may be simple, Bugeogukjip takes pride in its long history and the careful efforts that have earned it a reputation as one of the most notable restaurants in Seoul.  


Seoul(Jung-gu)

New Kukje Hotel has 142 guestrooms and several subsidiary facilities including a banquet hall, a men's sauna and a restaurant. Moreover, its location, in central Seoul, provides guests with easy access to heritage sites such as Deoksugung Palace and Gyeongbokgung Palace, cultural attractions such as Gwanghwamun Plaza, Insadong and Cheonggyecheon Stream, as well as shopping districts such as Dongdaemun Market, Namdaemun Market and Myeongdong.


Seoul(Jongno-gu) , Insadong・Jongnon

Luden Loquen SPACE (Cafe LN) is a unique hanok cafe, located at the end of the alley where Bukcheon Hanok Village starts. The cafe is not just an average café where you can drink tea or coffee but because of location and design it has an added sense of cultural value. Locals come to enjoy the best tea in town, brewed using high quality tea leaves with information on its origin attached. (For example, the gukhwa-cha (chrysanthemum tea) at the café comes from the Andong region.) In addition to traditional drinks and sweets, the coffee shop offers a variety treats that combines Korean ingredients and modern desserts. The hanok (traditional Korean house) building has been reinterpreted through a modern design.


Seoul(Jongno-gu)

If you are passionate about fashion and looking for something unique, head to Sonjjam in Insa-dong. Here, you’ll find a selection of stylish, handmade goods. Sonjjam specializes in clothes, corsages, fashion and interior accessories, hand weaving, fabric dyeing, and decorating mufflers and scarves. You’ll not only be able to see hand-weaving at the store; you’ll also find yourself in the heart of Insa-dong, one of the best places in Seoul to find traditional crafts and Korean cultural pieces.


Seoul(Mapo-gu) , Hongik-University-Area

Also referred to as “Tto-tteok,” Ttobogetji Tteokbokki is a popular tteokbokki restaurant that has many branches in Hongdae. Upon order, tteok (rice cake), egg, eomuk (fish cake), and three different vegetables are served together with an order of tabletop tteokbokki. Additional menu such as noodles, fried potatoes, and fried rice are also available.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The K Art Hall (Formerly, Seoul Center of Education and Culture) is located in Yangjae-dong, Seocho-gu district. The natural surroundings are beautiful, and the air is very clean. The center has one basement floor, and eleven floors above ground. Its main facilities include the main theater, which can provide for an audience of 1,000, the Culture Center, Art Exhibit, Education Promotion Center, and the Sports Center. Outside the building are the Grass Square, Sculpture Park and Drive-in Theater. The main theater can hold a variety of performances such as plays, dances, movies, operas, musicals, and others. There are frequently performances for children as well. At times, the theater is used as an international stage, as in the case of the Russian Leningrad Ballet company’s performance in 1991. The Culture Center has guest quarters and convention halls, and so is often used for conferences. The Sports Center has an indoor gymnasium, a swimming pool, health and aerobics rooms, a bowling alley, and a golf practice range. The facilities here are used primarily as a resting area. One unusual facility is the outdoor Drive-in Theater. Called “Karma 21,” the theater can accommodate a total of 250,000 cars. Each car is charged 15,000 won a ticket. Usually the latest releases are shown here. The theater is located in “Yangjae People’s Grove” Park, which boasts a very clean environment. It is the perfect spot to relax while enjoying a movie in the fresh air.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Opened in October 2001, Best Western New Seoul Hotel has 160 guestrooms and several dining, entertainment and convenience facilities such as a business center, a souvenir shop and men's sauna. It is conveniently located in central Seoul near City Hall, providing guests with easy access to shopping, sightseeing, etc.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Gangwonjeong has been around for about 20 years, and is famous for its samgyetang (chicken ginseng soup). The flavor of the broth and tenderness of the chicken are exceptional. Chicken is stuffed with sweet rice, dates, chestnuts, ginko nuts, ginseng, and whole garlic cloves of garlic and garnished with shredded spring onions, sunflower seeds, and black sesame seeds. Kimchi makes the best accompaniment.    


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

* A 15-Year-Old Traditional French RestaurantLA-SCALA is a French restaurant that first opened in August of 1989, and now boasts 15 years of experience serving genuine French cuisine that has been constantly refined with new sauces and a diverse menu.* European Grace, A Luxurious Atmosphere, and Friendly ServiceLA-SCALA invites all guests for a variety of purposes such as family get-togethers, business meetings, or dining with that special someone; as LA-SCALA presents the exclusive melodies of its own private band.The live, classical music restaurant LA-SCALA, has seating arranged in the shape of a dome so that the stage can be viewed from all areas on the 1st and 2nd floors. Live musical performances include a classical music trio, soprano, an aria duet of tenors, and various pop-song performances which liven-up the ambience of the restaurant. The steak is also to die for.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo