Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

A number of A-list Hallyu stars, including Kim Tae-hee, Park Bo-gum and Park Han-byeol are frequent diners at Dure Guksu. Having been featured in numerous Korean TV shows, the most popular dishes on the menu include the signature beef noodle soup, bibim guksu (spicy cold noodles) and bibimbap (mixed rice bowl). During dinner service, gopchang jeongol (beef tripe stew) is often paired with soju (distilled rice liquor). Rice stir-fried with vegetables in the same pot makes for the perfect finale for a laid-back dining experience. Please note that there is usually a long wait during lunch and dinner hours.  


Seoul(Jung-gu) , Myeongdong

As located in Namdaemun Market which has 600 years of tradition, Hotel Myeongdong is a good place to fee the vigorousness of the market. It is a good place for shopping as located in the back of Shinsegye department store. It is located in 5 minutes distance from Myeongdong and 3 minutes distance from Hoehyeon Station which is convenient for shoppers and business travelers. Hotel Myeongdong will welcome you with kind and warm service for your comfortable stay.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Opened in September 2008, Cartier Maison is the largest store in Korea offering Cartier collections. It is equipped with a customer service center and an atelier dealing with special orders.


Seoul(Jongno-gu) , Dongdaemun

Seungjin Toy Palace is a toy store that carries almost every kind of toy imaginable from stuffed animals to character dolls and much more. Located along 'Toy Street' of Changsin-dong, Seungjin Toy Palace carries one of the nation's largest selections of toys. What makes this store even more attractive to many customers is that their merchandise is, on average, 30% cheaper than that of their competitors.'


Seoul(Gangnam-gu)


Seoul(Jung-gu) , Namdaemun・Seoul-Station

Located in the heart of the Namdaemun Market (the largest wholesale market in Korea and a popular tourist attraction), Samick Fashion Town is home to 1,500 shops, spread among 15 floors (B5F-10F). Opened in 1985, this giant, one-stop shopping destination offers shoppers virtually everything: from clothing (women’s, men’s, and children’s) and shoes to accessories for wholesale merchants and individual shoppers.The Samick Fashion Town is particularly known for its large children's section (called Seoul Won Children’s Clothing) on the first floor and its giant shoe mall on the sixth that is unlike any other shoe store in Namdaemun Market. On the ninth floor is the food court and on the first basement level at MBIC Mall, visitors can find character products related to some of their favorite Hallyu stars. Character items include (but are not limited to) cushions, notebooks, mugs, t-shirts, postcards, stickers, mobile phone screen cleaners, and mechanical pencils featuring the comedians from Muhan Dojeon (Infinity Challenge) and other popular stars. 


Seoul(Songpa-gu)

JDX targets customers in their thirties and forties, boasting both fashionable and functional golf wear. Aside from excellent functioality, it is a rising brand thanks to its sponsorship on behalf of golf tournaments, professional golfers and to frequent TV commercials. JDX at Munjeong-dong is directly run by the company and has more latest and markdown items than its other branch stores.


Seoul(Yongsan-gu) , Itaewon・Yongsan

N Seoul Tower Hanbok Culture Experience Center is located in the lobby level (B1F) of Seoul's landmark N Seoul Tower. The center is mainly designed with the theme of Joseon Dynasty, and features both large photo zones and hanbok of various designs, ranging from traditional to modern and wedding.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Having completed a grand remodeling project in 2007, Sejong Center offers customer-friendly programs aimed at improving the quality of art performances in a comfortable resting area. Comprised of the Grand Theater of Sejong Center, Sejong M Theater, Sejong Chamber Hall, Exhibition Hall, and other subsidiary facilities, Sejong Center is a multicultural art center.Various genres of performances including traditional, classic, and crossover taken place in the center, giving many opportunities for cultural nostalgia.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.