Seoul(Jongno-gu) , Insadong・Jongnon

In 2013, the National Museum of Modern and Contemporary Art, Korea opened a new branch in Sogyeok-dong, Jongno-gu at the former site of the Defense Security Command. The announcement for the construction of the National Museum of Modern and Contemporary Art, Seoul (MMCA Seoul) came out in 2009, and the architecture for the museum was selected through idea proposals and an architectural design competition in 2010. What makes the Seoul branch different from the others is that it introduced Korea’s traditional architectural concept of ‘madang’, which is a spacious courtyard where people can come in and gather together to socialize. MMCA Seoul's building is also designed to harmonize with the surrounding nature around the city.Equipped with facilities including a reference center, a project gallery theater and a multipurpose hall, MMCA Seoul strives to accommodate every mode of new artistic endeavor and to communicate with the public. The site is where Korea’s historical and political developments were achieved. Most of the old buildings are gone but a few still remains to remind people of its significant role.MMCA Seoul was inaugurated on November 12, 2013


Seoul(Gangbuk-gu)

The Mia branch of the Lotte Department Store (one of the top department store chains in Korea) opened its doors in June 2006 and has since become a representative cultural space of the Gangbuk area. Complete with a community center, a massage parlor (Relax Shop), a family lounge, a café style rest area, and various other convenient facilities, the Lotte Department store is more than just a shopping complex. Among its large selection of goods ranging from electronics to furniture, the food, clothing, and cosmetics sections are especially popular among shoppers.


Seoul(Jongno-gu) , Insadong・Jongnon

Dining in Space is a resturant overlooking Changdeokgung Palace and serving course meals of French cuisine.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Opened in 1999, L'amitié is a French boutique restaurant, serving French cuisine made from the finest Korean ingredients for a perfect fusion of two cultures and tastes.


Seoul(Mapo-gu) , Hongik-University-Area

If you want to enjoy “Chimak,” which is the main feature in Korean street cuisine, you can take a look at BBQ Hapjeong Star Branch, which is owned and operated by the parents of Seong Yeol, from the Korean boy band. It is located in front of the 3rd exit; so, it is very easy to reach. The chicken is fried with olive oil. They also sell pizza, pasta, etc., which you can buy together with chicken, which gives the menu a wide variety. The nickname of the restaurant, which is given by Seong Yeol’s fans is called, “Yeol BQ,” with part of his name, “Yeol,” in the nickname. You can see posters and photos of Seong Yeol. The store is known as, “a kind store,” through word by mouth.  


Seoul(Jung-gu)

Opened in 1953 by a woman known as Mabongnim, the restaurant takes pride in its 50-plus years of service. As Mabongnim gained popularity, other similar establishments opened nearby, and eventually, formed the now famous “Teokbokki Street.” The elderly proprietor is well known, even starring in a red-pepper paste (gochujang) ad in the 1990's.The secret of this restaurant’s tteokbokki lies in the fact that red pepper paste is mixed with Chinese soybean paste for a sweet and spicy taste, but has now been adopted by other Sindangdong restaurants. Nevertheless, there is something special about this restaurant’s fare. At present, Mabongnim’s daughters-in-law are running the restaurant.


Seoul(Mapo-gu) , Hongik-University-Area

Bonjour Hawaii is an exotic fusion restaurant. Just by looking taking a glance at parasol rooftop which is by its main entrance, you can tell that the restaurant exudes exotic atmosphere/mood. The interior, small details, and the traditional Hawaiian music will have you mistaken that, in fact, you are at a cafe in Hawaii somewhere. It’s main dishes include, “BBQ Sunset Platter,” (It is a dish that has a set of ingredients: sausage, potato, chicken kebab, shrimp, Korean style pork), and “Cream Curry Udon,” which is just one of its many unique dishes on Bonjour Hawaii’s menu. Also, a pizza so addicting that it is nicknamed, “Drug Pizza,” is its specialty pizza called, “Sushi Pizza,” together with a fruit punch cocktail, you do not have to be jealous of someone who just went on a trip to Hawaii.     Through the restaurant’s appearance in the drama, “Doctors,” it created curiosity in the viewer’s mind. Since after the appearance it has become Hongdae’s, “hot place,” through words by mouth. Specifically, Bonjour Hawaii took on a role of a cafe that the main character Yoo Hae Jung (Park Shin Hae), operated. Back then, the restaurant was called, “ Suni Hawaii,” and Hong Ji Hong (Kim Rae Won), Ryu Hye Jung (Park Shin Hye) who are couples in the drama, “Doctors,” had scenes where they were drinking beer, while enjoying their date.  


Seoul(Yangcheon-gu)

Mokdong Stadium, located in Mok-dong, Yangcheon-gu, was opened on November 4, 1989 to accommodate an increasing number of people who want to work out in Seoul. It houses a soccer field, baseball field, figure skating rink, as well as a traditional game field at the Jungang plaza. Also, it has an indoor shooting range and fitness club. The main stadium is comprised of a soccer field and an athletic sports stadium, spanning over an area of 16,233㎡ and is able to accommodate up to 16,000 people. The ice rink covers an area of 6,018㎡ and can accommodate up to 7,000 people. Not only are there the usual on-ice activities such as ice hockey and figure skating, ice ballet performance is also held in the stadium. The stadium is used for a diverse range of sports, as well as, a daily work out place for nearby residents.


Seoul(Dongjak-gu)

Located inside Boramae Park, the Boramae Safety Experience Center operates an experience program focused on safety measures in the event of disaster. With a 'Safe Seoul' vision, the center teaches safety awareness and safety measures through simulation-based training in how to handle disasters, earthquakes, windstorms, fire and traffic accidents. The center also operates a program to learn about first aid such as CPR and the use of various safety facilities and equipment.At this safety experience center, visitors can also listen to real-life stores from fire officers and participate in the programs to learn more about safety. 


Seoul(Jung-gu) , Namdaemun・Seoul-Station

Daedo Shopping Center is home to various imported goods, clothing, flowers, and accessories. Its first floor houses all kinds of food, clothing, and accessories. The Accessory Shopping Center on the second floor boasts over 470 shops selling accessories with unique designs. They are also involved in exporting them to many countries. Daedo Flower Center on the third floor deals with both natural and artificial flowers. Visitors will find finely crafted artificial flowers with animal or plant shapes. Because of its large selection of merchandise, Daedo Shopping Center is wildly popular among both Korean and international visitors.