Seoul(Gangbuk-gu) , The Eastern Part of the Seoul

Mt. Bukhansan is situated in the northern part of Seoul. Designated as a national park in 1983, the mountain is 78.45km wide and has 6 districts and extends out into Gyeonggi-do Province. The name Bukhansan means "big mountain in the north," and it is also called Mt. Samgaksan. Mt. Bukhansan has such smooth curves that the large granite rocks sometimes look as if they would slide down the mountain. The sharp peaks provide contrast to the dozens of valleys and rivers flowing below. The mountain has many different kinds of peaks but its main peak is Baegunbong. The granite peaks blend well with trees, and there are about 1,300 kinds of animals and plants living on the mountain. Among the granite peaks, the best known is Insubong Peak's Giam rocks. The world famous granite rock peak Insubong is over 200m above sea level, and there are about 100 mountain paths leading to the rock. When you stand on Baegundae and look down, sometimes you can see as far as Seoul City and the Hangang River. Bukhansan has a rich history as well. Silla's King Jinheung Sunsubi Monument on Bibong Peak, the Bukhansanseong Fortress built along the mountain's ridges, Sangunsa Temple built by the monk Won-Hyo, and numerous other temples occupy the mountain areas. Especially, Bukhansanseong Fortress is a must-see tour site if you are visiting the mountain. The fortress was built with a wall spanning about 8,500m, built specifically to stop foreign invasion. It is one of the representative mountain fortresses of the Joseon Era. In the fall, the view you can get from the fortress of the mountain is spectacular. Temples are also representative of rich culture that flourished on Bukhansan. The Seungasa Temple on the east Bibong Peak, with Maaeseokgayeoraejwasang (seated rock-carved Buddhas) carved into a 5m granite rock, and the Munsusa Temple located halfway up the Musubong Peak, with purified mountain water dropping from the ceiling of Munsugol Cave, are indicative of both Bukhansan's history and culture. With its granite peaks and Bukhansanseong Fortress, Bukhansan is perfect for hiking in all seasons. In the spring, all kinds of flowers bloom, and in the summer, lush forests carpet the numerous valleys. The hiking path along the valley is perhaps the best summer mountain climbing course. And the fall is the perfect time to visit the temples and pavilions in their autumn colors. In the winter, the snow-covered mountain scenery is very beautiful. The park averages 5 million visitors and has received the Honor of being in the Guinness Book of World Records for being the national park with the highest number of visitors per square foot.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Gamasot Sondubu is a traditional restaurant serving hand-made tofu.


Seoul(Jongno-gu) , Insadong・Jongnon

Named after the French word for chestnut, Châtaigne is a french restaurant housed in a charming hanok (traditional Korean house) that was remodelled to accommodate dining tables and chairs. Châtaigne uses seasonal ingredients to create simple and unique French dishes.


Seoul(Jongno-gu) , Insadong・Jongnon

There are ancient palaces well-matched with modern buildings in Jongno Cheonggye Special Tourist Zone. Not only cultural assets from Joseon Dynasty, such as Gyeongbokgung Palace, Changdeokgung Palace, Deoksugung Palace and Jongmyo Shrine, but a number of museums are also located in this zone. Those who visit this zone can encounter diverse streets like Insa-dong Culture Street, Gwancheol-dong Street of Youth, Jewelry Shopping Street, Seun Electronics Market, Lighting Store, Gwangjang Market and Stationary Store Street. Besides these areas, there is still more to see in this zone. Today, the zone is a must-visit place for foreign tourists. Visitors can experience Korean culture and traditions at Sancheong-dong, Bukchon and Insa-dong. Bukchon offers Hanok (Korean traditional house) stays and cultural experiences, and visitors can feel the aesthetic essence of Korean culture. Restaurants around Insa-dong and Samcheong-dong serve fusion cuisine as well as traditional dishes. Along the streets are galleries of various sizes where one can spend some quiet time. Gwanghwamun Gate, where newspaper companies, government and public agencies and bookstores are located, is a great place to learn about the lifestyle and culture of people in Seoul. The trail along Cheonggyecheon Stream is well-managed. In the area around Jongno there are more than 14,000 shops and stores dedicated to fashion, including clothing and footwear, jewelry, electronics, stationary goods and accessories. There are many unique things to see. Many of them are old and have stood witness to the ups and downs of the area for decades. Various festivals take place in the area around Jongno and Cheongyecheon Stream, and it is worthwhile to take a look at the narrow alleys that hold on to the atmosphere of an old neighborhood. It is also near Cheongwadae, the presidential residence. For a Cheongwadae tour, it is required to submit an application in advance. * Current State Jongno & Cheonggye Special Tourist Zone 1) Districts Covered: Gwanghwamun Building~ Sungin-dong Intersection (Areas around Seorin, Gwancheol, Gwansu, Jangsa and Yeji-dong, parts of Sinmunno 1(il)-ga, Jongno 1 (il) to 6 (yuk)-ga, Changsin-dong, Jongno-gu, Seoul) 2) Area: 540,602㎡ * Tourist Attractions palaces, art galleries, museums, Changdeokgung Palace and Jongmyo Shrine (UNESCO World Heritage)


Seoul(Yongsan-gu) , Itaewon・Yongsan

Opened in May 2016 in Hannam-dong, Yongsan-gu, Y.M.C. Seoul is the third store in the world following Y.M.C. UK and Y.M.C. London. The brand Y.M.C. was unveiled in 1995 with a uniquely new sportswear design combining workwear, soccer fan fashion, military look, and traditional costumes. Y.M.C. is short for “You Must Create,” and it pursues the brand philosophy of one creating his or her own style instead of following fashion. Products mainly consist of functional design items such as clothing, bags, and shoes for men and women. In keeping with the brand slogan, Y.M.C. is more about unique design products than trend-sensitive items. The store space spans two floors: the first floor with the main entrance and exit and a showroom, and the base room. The showroom on the first floor displays new products representing the Y.M.C. brand. This is where customers can find all products by Y.M.C. The basement, which is decorated with a small indoor garden as well as artworks on the wall, occasionally functions as a cultural space for special events for customers.


Seoul(Gangdong-gu) , The Eastern Part of the Seoul

'Vietnamssam Injeongwon,' keeping the new trend of well-being food in mind, serves 'ssam' (roll or wraps), a type of food most familiarly related to Korean food. Normally in Vietnam, the rolls were served as lunch, but the cuisine made its way to Australia where it was altered into a fusion dish and then brought to Korea, where it catered to the taste of Koreans. So, 'Australian-style Vietnamese rolls' takes the main idea of the Vietnamese rolls and adds plentiful amounts of vegetables and fruit, acquiring the fresh taste Koreans love. 'Vietnamssam Injeongwon' is a well-being fusion restaurant that opened in the Korean market, hoping to expand its business.


Seoul(Jongno-gu) , Namdaemun・Seoul-Station

Cheongwadae Sarangchae is a space to learn about Korean culture and the history of former Korean presidents. The area is comprised of a planned exhibition hall where various special exhibitions are held, Korean culture exhibition hall, Korean food (hansik) promotion hall on the first floor and Cheongwadae Hall which introduces former Korean presidents and Haengboknuri Hall which presents the future vision of Korea on the second floor.


Seoul(Jongno-gu)

Nepal is located in the southcentral region of the Himalayan Mountains between India and Tibet, accounting for its diverse mixture of both country's cultures. 'Everest' allows guests to enter this culturally diverse world by offering cuisine from Nepal, India, and Tibet. In addition, 'Everest' is managed by a resident of Nepal, serving affordable food to tourists and students interested in the culture of Nepal. Customers can learn of the traditional food and culture of Nepal while listening to Nepalese music and watching movies. The restaurant also provides a seminar area for various meetings.


Seoul(Dongdaemun-gu) , Dongdaemun

The Seoul Folk Flea Market is located around the Cheonggyecheon Stream's Hwanghakgyo Bridge and Sinseol-dong Station and is on its way to becoming a famous tourist attraction along with the already famous Cheonggyeocheon Stream. The Seoul Folk Flea Market is one of the major folk flea markets preserving the culture of the traditional Korean marketplace and drawing in visitors with a range of folk items that embody the unique charm of Korea. Folk items include everyday items, souvenirs, traditional goods and even traditional foods, allowing visitors to enjoy shopping and eating all under the same roof.The Seoul Folk Flea Market originated from the flea market in Hwanghak-dong where many street shops and vendors gathered around the Cheonggyecheon Stream before it was restored and modernized into its current state. The market was relocated to the Dongdaemun History & Culture Park (Formerly Dongdaemun Stadium) while the Cheonggyecheon Stream was undergoing restorations, and was moved back to Cheonggyecheon Stream sometime later. Seoul City aims to market the Seoul Folk Flea Market as a new shopping spot at its current location, the former site of Sungin Women’s Middle School on Cheonggyeo 8-ga Street, near Cheonggyeocheon Stream to develop the Korean representative folk flea market related tourism industry.The main items of the Seoul Folk Flea Market include a diverse folk items, traditional crafts, local specialties and fashion items. You may also enjoy a range of food and snacks including traditional Korean food and fusion cuisine from all over the world. What is special about the market is that you can find rare goods and authentic traditional items that cannot be found at other markets. The market atmosphere is a mix of old, revered traditions and modern aspects, providing visitors with a great shopping experience. The Seoul Folk Flea Market is truly a traditional flea market well worth visiting.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Nodeulgang is famous for croaker, a type of fish eaten (particularly in summer) for its energizing properties. The croaker is cured, giving the fish a nice firmness. After the croaker sashimi, a soup is served, made with the same fish. In addition to the croaker, their hongeo samhap (a combination of three ingredients: aged skate, boiled pork, and fermented kimchi) also tastes great.