5.0/3
Seoul(Jung-gu) , Namdaemun・Seoul-Station

Seoul Station is the gateway to Seoul, the capital city of Republic of Korea. It is a terminus for all of the Gyeongbu line (Seoul-Busan) KTX (Korea Train Express) trains as well as Saemaul, Mugunghwa and Nooriro (eco-friendly electric train) trains. It is also connected to Incheon International Airport by AREX (Airport Express). Seoul Station has the highest number of passengers in Korea, with a daily average of 100,000 passengers going in and out of the train station complex, which includes the new building completed in 2003. Moreover, the nearby Galleria Department Store and Lotte Mart Discount Store add to the station's attraction.


Seoul(Songpa-gu)

Zishen targets men and women in their thirties and forties. The brand name literally means "oneself" who needs to recover one's identity with self-confidence. Suits for women focus on chic and stylish designs. Men's wear is called Zishen Homme that focuses on younger-looking items. It showcases men's suits with chic designs, staying away from regular designs in other brands.


5.0/3
Seoul(Jung-gu) , Myeongdong

Opened in November 2003, Lotte Young Plaza was the first shopping mall in Korea devoted to casual wear for young people. The mall offers diverse brands as well as a variety of items from accessories to youth casual wear and women's casual wear. Its unique interior designs, convenient location, and top-notch services make this mall a popular shopping destination among both Koreans and international visitors.


4.0/1
Seoul(Jongno-gu) , Insadong・Jongnon

Rakkojae is a traditional Korean-style guesthouse offering Korean food, Korean folk music and Korean folk dance. Visitors can experience the tasteful life of a nobleman of old Korea. The tiled roves, pavilions, ponds and jar stand as well as pine trees and bamboo plants harmonize well with the Korean-style house. Tea- making and watching Korean folk music performances are available here. The lodging fee is similar to five-star hotels.  



Seoul(Yongsan-gu) , Namdaemun・Seoul-Station

Lotte Outlet - Seoul Station Branch offers more than 140 famous brands at reasonable prices. Connected to Seoul's major transportation hub - Seoul Station, the outlet provides a convenient shopping experience in the heart of Seoul.  


4.5/2
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

On August 1st, 2009, the redesigned Gwanghwamun Square opened to the public. With the inauguration of the square, Sejong-ro, located at the center of the 600-year-old historic city of Seoul, was transformed into a human-centered space that harmonizes with the beautiful scenery of Gyeongbokgung Palace and Bukaksan Mountain. The close to 20,000m2 Gwanghwamun Square is located at the center of Sejong-ro which connects Gwanghwamun Gate and Cheonggye Square. The square is divided into the sections, “Recovering the History of Gwanghwamun Gate Plaza,” “Reenacting Yukjo Street Plaza,” “Korea Main Plaza,” “Civil Participation Urban Culture Plaza,” “Downtown Plaza” and “Cheonggyecheon Stream Connector.” The “Recovering the History of Gwanghwamun Gate Plaza” section is at the entrance of the plaza, where a stone base called Woldae and a statue of Haetae, a mythical unicorn-lion that is said to protect palaces from fire, have been restored. Near Sejong-ro Park is “Reenacting Yukjo Street Plaza” where Yukjo Street, the main street of old Seoul (Formally known as Hanyang) was recreated. On the side is also a miniature depiction of Yukjo Street. The Statue of King Sejong the Great has been relocated in the “Korea Main Plaza” where Hangeul, the Korean alphabet, is projected on a fountain water screen. Between the Sejong Center for the Performing Arts and the Statue of Admiral Yi Sun-Shin is the “Civil Participation Urban Culture Plaza” with a range of attractions and services including accommodation facilities for visitors, exhibition halls, elevators, a meeting plaza, and art galleries. “Downtown Plaza,” located near the Statue of Admiral Yi Sun-Shin, symbolizes Sejong-ro. The Square has water facilities such as a pond and pop-jet fountains. The “Cheonggyecheon Stream Connector” functions as a connecting walking path between Cheonggyecheon Stream and Gyeongbokgung Palace. In addition, there is the “Memorial Waterway”, flowing underground water, which goes from both Gyeongbokgung and Gwanghwamun subway stations to Cheonggyecheon Stream. Plus, behind the Statue of Admiral Yi Sun-Shin is “Sunken Square” which connects Gwanghwamun subway station and the ground allowing people to access the Square more easily. Two statues of Admiral Yi Sun-Shin and Sejong the Great, who are great and influential people in Korean history, are situated at Gwanghwamun Square where the beatification ceremony will take place. Visitors can see “Waterways of History” and “King Sejong Story” exhibitions, the latter of which highlights the achievements of King Sejong and history of Hangeul.    


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Art Box is a popular Korean stationery brand with over 120 branches in Korea and more than 40 branches overseas. It offers a fascinating array of character and gift items with unique designs. It is a wildly popular shop among international visitors to the COEX Mall.


Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Gentle Monster is Korea’s eyewear brand, which has been a viral sensation through collaborations with K-Wave celebrities. Gentle Monster’s flagship store, which is located in Sinsa District’s boulevard. The store has a white-tone exterior, which gives it a clean look/feel. It has a fairly large size entrance. Its first floor has a wide/open space, which looks quite captivating from outside. The concept of the store is, “house and healing,” and show rooms on each floors are designed to feel comfortable and is full of individuality/personality. The first and the second floors displays different varieties of eyeglasses collections, the third floor is a  showroom that is designed to feel like you are in a luxurious bathroom. 4th and 5th floors are designed to be spaces for café/lounge, where people can take off after lounging/resting. In a recent collaboration with the actress, Gong Hyo-jin, the company presented the, “TYPE,” sunglasses. The actress then wore the, “TYPE,” sunglasses herself, in the Korean drama that starred her, called, <Jealousy Incarnate>.  


5.0/2
Seoul(Jung-gu) , Myeongdong

Isaac Toast(이삭토스트), is a toast chain based in South Korea. As of 2016, the chain had over 1,000 retail stores in South Korea.   The menu at Isaac Toast is simple: eight sandwiches, three salads, and a small selection of juices, coffee and other drinks. The menu’s real boon comes in its prices; the original Isaac Toast registers at a mere $2.55 and the most expensive item comes in under $6. The small Korean eatery can boast of its affordability to its college clientele.


Seoul(Jung-gu)

A-LAND offers unique, creative products by young designers. Each of its floors consist of diverse products ranging from vintage style clothing to shoes, accessories, and daily use items. The fourth floor is notable for a wide variety of used products.