Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

The noodles from this place are famous because they were served by representatives from North Korea at the time of the South-North Red Cross Conference. For 50 years, this restaurant has succeeded in carrying on the tradition of Pyeongyang noodles. As the native buckwheat from Gangwon-do mixed with starch makes for fine noodles, the liquor from the brisket of beef with little white radish kimchi is a wonderful broth. *Best Korean Restaurant as designated by The Seoul Metropolitan Government


Seoul(Jongno-gu) , Insadong・Jongnon

Hwanghakjeong Pavilion was built in 1898 by decree of King Gojong’s. It was originally set up close to the northern wall of Hoesangjeon in Gyeonghuigung Palace for archery practice. In 1922 when the Japanese colonial government sold buildings of Gyeonghuigung Palace to the public to build Gyeongseong Middle School in the location, the Hwanghakjeong Pavilion was bought and restored at the current location, which is an old site of Deunggwajeong Pavilion located to the North of Sajik Park. It is relatively large for a pavilion, but the structure is plain and simple. There is a well behind the pavilion to the southwest. A rock behind the well has an engraved poem about eight beautiful scenes of Hwanghakjeong. Located to the right of the pavilion building (northeast of the building) is Hancheongak Pavilion, which has unique roof. To the west of the pavilion is Sauhoegwan Hall that was built with reinforced concrete.


Seoul(Nowon-gu)

Located in Junggye-dong, Nowon-gu, Seoul, The Buk Seoul Museum of Art covers a total ground area of 17,113㎡. The museum has three basement levels and three above-ground levels. The museum holds permanent exhibitions and offers a variety of educational programs, and culture and art-related activities for visitors to take part in.


Seoul(Eunpyeong-gu)

Bukhansan Mountain was officially designated as a national park in 1983. The Bukhansan National Park covers both Bukhansan and Dobongsan Mountains, and spans the total area of 80.699㎢. At the top of Bukhansan Mountain are Baegundae Terrace (836.5m), Insubong Peak (810.5m) and Mangyeongdae Terrace (799.5m), which gave the mountain the nickname "Samgaksan" or the "three-horned mountain". The mountain had other names: Sambongsan (mountain with three peaks), Hwasan (flower mountain), and Buaak (mountain shaped like a person giving a baby a piggyback ride). The current name, Bukhansan, was given as the Bukhansanseong Fortress was built under King Sukjong of Joseon Dynasty. 


Seoul(Songpa-gu) , Jamsil(Lotte World)

  Experience the ultimate K-POP concert while visiting Korea! Join the star-studded lineup at the 32nd Lotte Duty Free Family Concert! Celebrate the legendary music event of 2023-2024 Visit Korea Year! Discover the charm of Hallyu at Lotte Duty Free! The highly anticipated 32nd Lotte Duty Free Family Concert is back and better than ever, as it celebrates the "Visit Korea Year" for 2023-2024! Don't miss your chance to experience electrifying performances from the biggest names in K-POP, representing the best of Hallyu culture, as they take the stage at the KSPO Dome in Seoul from June 16th to 18th. After several years of virtual events due to the COVID-19 pandemic, the Lotte Duty Free Family Concert is returning to an in-person format for the first time in four years, making it the perfect occasion to plan a trip to Korea and immerse yourself in the phenomenal world of K-POP. Get ready to be captivated on Day 1 of the concert, June 16th at 7:30 p.m. KST, with performances from top-tier idol groups like NCT DREAM, Stray Kids, STAYC, aespa, KINGDOM, and Lee Chae Yeon. Day 2, taking place on June 17th at 6 p.m. KST, will feature an impressive lineup of artists including Sung Si Kyung, Gummy, Crush, Jukjae, ITZY, and ENHYPEN. The grand finale on June 18th at 6 p.m. KST will showcase the very best of trot music, with performances from Young Tak, Lee Chan Won, Jang Min Ho, Jang Yoon Jung, Jin Si Mon, and Song Ga In. Since its opening in December 2009, the Lotte Duty Free main store Star Avenue has been a cultural space dedicated to promoting Hallyu culture among international tourists. We highly recommend making time for some shopping at Lotte Duty Free while you're there, as it offers an incredible selection of products and a unique shopping experience that you won't find anywhere else. Embark on an unforgettable journey to Korea and witness the magic of K-POP live at the 32nd Lotte Duty Free Family Concert! Book your tickets now and join the celebration of the 2023-2024 Visit Korea Year! * 32nd Lotte Family Concert * Venue: Seoul Olympic Gymnastics Arena (KSPODOME) * Schedule: June 16th (Friday) to June 18th (Sunday), 2023 / 3 days


Seoul(Songpa-gu) , Jamsil(Lotte World)

Lotte World Tower will be holding Lotte World Tower Firework Festival on April 2, 2017 from 19:30 to 12:30. The celebration begins with opening ceremony performed by DJ DOC, Hong, Jin-young, a cappella group D.I.A, Songpa Philharmonic Orchestra and Songpa Boys and Girls Choir at a special performance stage. Spectacular fireworks display of 30,000 fireworks will embroider the night sky for 11 minutes starting from 21:00. Lotte World Tower will mesmerize visitors with fireworks that light up the night sky in accordance to eight different background music of diverse genre such as jazz and pop, along with the fascinating musical fireworks display at Seokchonhosu Lake. Recreational activities and prize giveaway events will be held after the fireworks display. Visit the official website for more information.


Seoul(Gangnam-gu)

C-Festival features the Global MICE (MICE: meetings, incentives, conventions, and exhibitions) Business Convergence festival, existing only in Korea. The festival is host by MICE clusters committe and it comprises of 13 corporations located in COEX World Trade Center, which will take place in the district throughout the trade center and Yeongdong-daero.Located in the heart of Seoul, it features a new concept of exhibition convention along with various promotional indoor and outdoor events, varied cultural art performances, exhibitions, concerts, musicals and plays that entertain visitors entertain the festival.


Seoul(Jung-gu) , Insadong・Jongnon

Hyundai Kalguksu is a kalguksu (handmade knife-cut noodles) restaurant that has been in the family for two generations (1982). The restaurant is extremely popular among people working at nearby businesses, thanks to the rich flavor of the broth. Anchovies, dried pollack heads, and kelp are simmered for many hours, and then, other ingredients are added: soft noodles and various vegetables including pumpkin, onion, and green onions. The restaurant is famous for the exquisite taste of its kalguksu, as well as for its large servings. Just one bowl is enough to satisfy a starving man, but if you are still hungry, don’t hesitate to ask for more rice or noodles for free. Another unforgettable specialty here is kimchi. You will also be able to enjoy geotjeori (freshly made kimchi) and kkakdugi (sliced white-radish kimchi), which is fermented for about three days. TIP: If you like spicy food, don’t forget to add some cheongyanggochu (spicy red pepper)!


Seoul(Jongno-gu)

The delicious, sweet, red-bean soup called “Danpatjuk” in Korean and served at “The Second Best in Seoul” has been an all-time favorite since it opened in 1976. Not only the exterior, but the interior as well, is very simple and modest, similar to a teahouse in the '70s. This does not keep people from coming back because the unforgettable taste of the sweet red-bean soup makes them return again and again.“The Second Best in Seoul” was originally opened as a teahouse for traditional Korean medicinal tea; sweet red-bean soup being one of the main specialties on their menu list. But, nowadays, sweet red-bean soup has become the most popular menu item. Sweet red-bean soup can be enjoyed as a light meal because it fills you up quickly. In addition, the chestnuts, gingko nuts, red beans, and glutinous rice cake that are in the thick red-bean soup provide good nutrition. TIP: The name is very special, right? “The Second Best in Seoul” was named by their modest mind of making food with utmost sincerity.


Seoul(Yongsan-gu) , Itaewon・Yongsan

The Itaewon Global Village Festival, held every fall, brings together a fun mix of Korean traditions and foreign cultures and stands out as one of the most internationally diverse celebrations of Seoul. It is indeed a fantastic multicultural event where people learn about and experience different culturals. A range of events take place during the festival beginning with an opening ceremony, performances of traditional dance from home and abroad as well as the Global Food Festival which runs throughout the weekend.