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Gyeonghuigung Palace
Seoul(Jongno-gu) , Insadong・Jongnon

During the latter half of the Joseon period, Gyeonghuigung Palace served as the secondary palace for the king. Situated on the west side of Seoul, it was also called Seogwol, literally meaning "a palace of the west." The secondary palace was where the king moved to in times of emergency. From In-Jo to Cheol-Jong, about ten kings from the Joseon Dynasty stayed here at Gyeonghuigung. This palace was built using the slanted geography of the surrounding mountain, and it boasts traditional beauty in its architecture and huge historical significance. For a time, it was of a considerable size, even to the point of having an arched bridge connecting it to Deoksugung Palace. For the king’s royal audience, there was Sungjeongjeon and Jajeongjeon buildings, and for sleeping quarters, Yungbokjeon and Hoesangjeon buildings. Altogether there were about 100 small and large buildings on the palace grounds. But when Japan began occupation of Korea in 1908, the Japanese school, Gyeongseong Middle School moved into the palace, and as a result, much of the palace became leveled or moved. Currently, Gyeonghuigung’s front gate, Heunghwamun, is being used as front gate for Shilla Hotel’s main entrance, and Sungjeongjeon is at Dongguk University. The school moved out to a different area, and the Sungjeongjeon and some of the other buildings have been reconstructed. Nearby the Gyeonghuigung Palace is Seoul History Museum, Jeongdong Street, and the busy Jongno Street. After you have been to Gyeonghuigung, you can cross to Jeongdong Street and walk to Deoksugung Palace. The stonewall road to Deoksugung Palace is considered one of the most elegant roads in Seoul.

1 39244 0
Seoul Sejong Hotel
4.9/7
Seoul(Jung-gu) , Myeongdong

Seoul Sejong Hotel is named after King Sejong and strives to realize his high moral excellence and spirit. The hotel is located in Myeong-dong, a place located in the heart of the shopping, tourism, and business districts, with a spectacular panoramic view of beautiful Namsan and downtown Seoul.

13 39169 9
Lotte Hotel Seoul
4.9/8
Seoul(Jung-gu) , Myeongdong

Lotte Hotel Seoul is a first class hotel located in the heart of Seoul in Sogong-dong, equipped with 1,479 rooms, 13 restaurants and bars, 16 grand conference halls and banquet halls, a Club Floor for businessmen, the best duty free shop in Asia, a fitness club, and a variety of other facilities to accommodate their guests.

21 38761 8
Isaac Toast Myeong-dong Branch
5.0/2
Seoul(Jung-gu) , Myeongdong

Isaac Toast(이삭토스트), is a toast chain based in South Korea. As of 2016, the chain had over 1,000 retail stores in South Korea.   The menu at Isaac Toast is simple: eight sandwiches, three salads, and a small selection of juices, coffee and other drinks. The menu’s real boon comes in its prices; the original Isaac Toast registers at a mere $2.55 and the most expensive item comes in under $6. The small Korean eatery can boast of its affordability to its college clientele.

7 38588 2
Ibis Ambassador Myeongdong
4.6/5
Seoul(Jung-gu) , Myeongdong

The ‘Ibis Ambassador Myeongdong’ hotel, which first opened on May 1, 2006, was the fifth hotel to be developed in collaboration with France’s ‘ACOOR Group’ and Korea’s ‘Ambassadors Group’, and the second to open under the ‘Ibis’ brand. This hotel is located in the center of downtown Seoul in Myeongdong, the heart of the city’s business and shopping districts. Its location and reasonable weekday rates make it a good choice for businessmen, and its proximity to the shops means it’s also popular with tourists.

15 37928 5
Sinsajeon
Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Introducing Sinsajeon, a hidden culinary gem nestled in the bustling Garosu-gil district, known for its delectable honeycomb makgeolli, cheese potato pancakes, and assorted savory pancakes. This delightful eatery offers a plethora of mouthwatering dishes and engaging experiences for you to enjoy. A popular hotspot among young adults in their 20s and 30s, Sinsajeon has gained a strong following on social media as a must-visit destination. Its appeal transcends borders, drawing not only local South Koreans but also a multitude of international tourists, creating a lively and diverse atmosphere.   Strategically located just 300 meters from Exit 4 of Sinsa Station on Subway Line 3, Sinsajeon is a convenient and unmissable stop on your South Korean adventure. As you plan your trip, be sure to include a visit to Sinsajeon for an unforgettable gastronomic experience in a warm and welcoming setting. Dive into the heart of South Korea's vibrant food culture, where you can savor the perfect fusion of traditional and modern flavors. Indulge your taste buds and create lasting memories at Sinsajeon, the culinary destination that's too good to miss. Make it a priority on your next visit to South Korea, and you won't be disappointed!

1 37890 0
The Korea House
5.0/2
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The Korea House was built to promote traditional Korean culture among both Koreans and foreigners. The place sells traditional Korean food and cultural artifacts while also staging traditional performances and wedding ceremonies. At the Korea House, you can try traditional Korean dishes based on the royal cuisine of the Joseon Dynasty.

12 37788 2
N. Olive Esthetic
4.0/1
Seoul(Yeongdeungpo-gu)

Located on the first underground floor of Times Square in Yeongdeungpo, N. Olive Esthetic is a spa and beauty care shop. It offers professional nail art, hand and foot care and skin and full body therapies. Services include specialty packages like the Oil Candle Therapy (aroma oil produced from melted candles) using beauty care items from France. Every service includes a foot massage.

5 37720 1
Hyundai City Outlet Dongdaemun Branch (현대시티아울렛 동대문점)
Seoul(Jung-gu) , Insadong・Jongnon

Located at the heart of Dongdaemun in Jung-gu, Seo, Hyundai City Outlet Dongdaemun Branch is an urban shopping outlet operated by Hyundai Department Store. The mall features over 270 brands from the second basement to the ninth floor. Housed on the first basement up to the second floor are a lifestyle mall and a cultural complex where visitors can experience various items. The third to eighth floors display various fashion brands of men's wear, women’s wear, sportswear, and outdoor items. The ninth floor is a restaurant row, but there are also reputable food and beverage brands based in Seoul on the first basement. Overall, the interior design in black and many lighting designs draw shoppers. Several spots both inside and outside the Hyundai City Outlet building are special and unique, based on the company’s concept of fusing shopping and popular culture. In front of the main entrance is a photo zone; in the first basement, visitors can walk along the expansive garden-cum-plaza connecting the exterior. On the men's wear floor is a classic barbershop. On the eighth floor, where children’s clothing are sold, moms and kids can hang out at a kids’ café, and on the floor above is a small art gallery near Membership Desk.

3 37581 0
The Korea House (Folk Performance)
4.5/2
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Korea House has been a venue for Korean traditional performing arts for more than 20 years, presenting various musical performances, court dances, and folk dances such as Pungmulnori (farmers’ percussion performance), Talchum (mask dance), Pansori (a traditional narrative vocal performance), Sinawi (an ensemble of eight traditional musical instruments including Geomungo, Gayageum, Jing, Ajaeng, Haegeum, Piri, Daegeum, and Janggu).At Korea House, visitors can discover the diverseness and richness of Korean music and art performance. Popular and nationally recognized intangible cultural asset holders such as An Sook Seon, Park Byeong Cheon, and Lee Chun Hui perform on the stage under stage director Jeong Jae Man.

25 37368 2