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Lotte Department Store - Main Branch
Seoul(Jung-gu) , Myeongdong

Since the main branch’s grand opening in 1979, there are now a total of eight Lotte Department Stores in Seoul alone, with stores in Jamsil, Yeongdeungpo, Cheongnyangni, Gwanak, Gangnam, Nowon and Mia, totaling 24 department stores nationwide. The Lotte Department Store Main Branch is located in Myeong-dong’s fashion district. Myeong-dong offers the largest shopping area in Korea, with 2 million shoppers visiting on a daily basis. Hence, Myeong-dong plays as an essential role in international tourism. The Lotte Department Store is conveniently located near major forms of transportation and is the leading department store in Korea.

2 30173 0
Hyundai City Outlet Dongdaemun Branch (현대시티아울렛 동대문점)
Seoul(Jung-gu) , Insadong・Jongnon

Located at the heart of Dongdaemun in Jung-gu, Seo, Hyundai City Outlet Dongdaemun Branch is an urban shopping outlet operated by Hyundai Department Store. The mall features over 270 brands from the second basement to the ninth floor. Housed on the first basement up to the second floor are a lifestyle mall and a cultural complex where visitors can experience various items. The third to eighth floors display various fashion brands of men's wear, women’s wear, sportswear, and outdoor items. The ninth floor is a restaurant row, but there are also reputable food and beverage brands based in Seoul on the first basement. Overall, the interior design in black and many lighting designs draw shoppers. Several spots both inside and outside the Hyundai City Outlet building are special and unique, based on the company’s concept of fusing shopping and popular culture. In front of the main entrance is a photo zone; in the first basement, visitors can walk along the expansive garden-cum-plaza connecting the exterior. On the men's wear floor is a classic barbershop. On the eighth floor, where children’s clothing are sold, moms and kids can hang out at a kids’ café, and on the floor above is a small art gallery near Membership Desk.

3 30117 0
E-mart - Yeoksam Branch
5.0/1
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

E-mart is a discount supermarket operated by Shinsegae, a department store franchise. E-mart Yeoksam, located in a quiet, upscale residential area of Gangnam-gu, sells a wide variety of high quality products on two basement levels. There also separate stores such as a florist, a photo studio, an optician, and a coffee shop that provide varied commodities to make one-stop shopping possible and more pleasant. Moreover, E-mart Yeoksam is situated within minutes of Seolleung, a Joseon Dynasty royal tomb that has been designated as a UNESCO World Heritage, as well as Bongeunsa Temple.

3 30086 1
The Face Shop - Myeongdong Branch No. 3
Seoul(Jung-gu) , Myeongdong

The Face Shop offers quality roducts with reasonable prices. Products are tailored to the needs of diverse age groups. In particular, its branch in Myeong-dong sells products that fit international tourists. Foreign language services are also available.

1 29853 0
Hello apM
Seoul(Jung-gu) , Dongdaemun

Hello apM is a centrally located shopping in Dongdaemun market that appeals to young people because of it's fresh styles and low prices. It is crowded year-round with young people from all over the world. Bargaining has faded out over recent years with prices more often indicated, however some sellers still do it.

2 29746 0
Doo Hanok Guesthouse
Seoul(Jongno-gu) , Insadong・Jongnon

Doo Guesthouse is pleasant to look at, as many traditional Korean houses are with their antique feel. If the weather allows, you might want to sit on one of the chairs in the garden and kick back as you feel the wind blowing through the trees and immerse yourself in Korean tradition. Doo Guesthouse is very popular among tourists since it’s also furnished with some convenience facilities while maintaining the value of an old architecture intact.   There are Doo Guesthouse No. 1 and No. 2, offering various types of rooms to suit the taste and purpose of the visitors. The Special Room for those traveling with family even has a garden, making it feel like you’re in a private building. Doo Guesthouse No. 1 has a lounge where visitors can try on Hanbok (traditional Korean clothes)and get a taste of Korean tea culture.      

4 29226 0
Jongmyo Shrine [UNESCO World Heritage]
Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyo Shrine was a primary place of worship for kings throughout Joseon Dynasty. The memorial service, called Jongmyo Jaerye, is said to be the oldest complete ceremony in the world, and was carried out in obedience to the king’s order. The ceremony was designated as a UNESCO World Cultural Heritage site in December 9, 1995, for its well-preserved ancient customs, such as memorial services and traditional music, which is Important Intangible Cultural Asset No.56. During the Joseon Dynasty, it was held when the season changes and the twelfth month of the lunar year, but was stopped during the Japanese colonial period. Now, it is annually reenacted on the first Sunday of May. Jongmyo Jaeryeak, the musical part of the ceremony, is produced by instruments, songs, and dances that originated over 500 years ago. In May, the Korean Royal Palace Culture Festival is to be held with a variety of other cultural heritage festivals.

0 29193 0
E-mart - Cheonggyecheon Branch
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

E-mart is a discount supermarket operated by Shinsaege, a department store franchise. Located near two popular tourist attractions, Dongdaemun Shopping Town and Cheonggyecheon Stream, E-mart Cheonggyecheon has a separate section called 'Tourist Mall' that carries items like seaweed, kimchi, soybean paste, Korean traditional snacks and others that are popular particularly among foreign travelers.

2 29178 0
Jinokhwa Halmae Wonjo Dakhanmari
4.8/5
Seoul(Jongno-gu) , Insadong・Jongnon

Jinokhwa Halmae Wonjo Dakhanmari first opened its doors in 1978 and has continued to be a much-loved restaurant on Jongno 5-ga for the past 30 years. The restaurant only uses fresh young chickens, which are about 35 days old, and minimal seasoning to allow diners to fully enjoy the tenderness of the meat. Dip your chicken in the special marinade sauce and couple it with a helping of Kalguksu (a noodle dish) for a perfect meal combination.

9 29122 5
WHO.A.U - Myeongdong Branch
Seoul(Jung-gu) , Myeongdong

WHO.A.U is a mid-priced casual wear brand that specializes in jeans, shirts, and light knitwear. Especially popular among young people, the brand is bright and sporty and offers everything from low-priced t-shirts to button-up shirts and pants, hats, and bags. The Myeong-dong branch is very spacious and has large fitting rooms, making it an easy and comfortable place to shop.

2 29002 0