"Located on the first basement of Lotte Hotel in Jung-gu, Seoul, Saeran Glasses is a specialty eyewear store that opened at the same time as Lotte Department Store and Lotte Hotel in Myeong-dong. Saeran Glasses was originally Severance Optical, which opened in the 1920s first near Seoul Station and later in Jongno, becoming what it is today. Based on years of expertise, Saeran Glasses has maintained customer-oriented customizing system and aimed to produce top-quality eyeglasses that best fit individual customers’ vision. The store is operated as a tax refund shop for both Korean and foreign customers, offering full-scale after-service guaranteeing high customer satisfaction. Saeran Glasses showcases differentiated designs and price ranges of leading designer brands as well as popular brands in Korea and abroad, including Lindberg, Cartier, Chrome Hearts, IC! Berlin, Miu Miu, Anne et Valentin, Bulgari, BJ Classic, Oakley, and Ray-Ban. The store’s physical proximity to Lotte Department Store and Lotte Hotel as well as Lotte Young Plaza, Lotte Luxury Department Store (Avenuel), and downtown area makes accessing various convenience facilities and enjoying shopping convenient."