Located in Apgujeong-ro 42-gil in Gangnam-gu, Seoul, Platform Place Sinsa Branch is close to Dosan Park. Platform Place is a select shop pursuing a premium lifestyle. With a total of five stores nationwide in operation, each store sells brand products befitting the characteristics of the area. The very first Platform Place, which opened in October 2009, carries about 25 brands including Saint James, YMC, and And Wander, which are hard to find in most other stores in Korea. The merchandise varies from fashion brand clothing and accessories to watches and wallets to cosmetics like perfume and body products, to art books and stationery. Housed in a free-standing residential building, the shop comes with a parking space. The first floor sells men’s clothing, shoes, and living goods; the second floor features women’s clothing and French brand Saint James, among the many products carefully selected for their uniqueness and collection value. The shop provides all visitors with a complimentary bottle of mineral water. Platform Place is open all year round except on Lunar New Year’s Day and Chuseok.