Seoul(Gwanak-gu)

Jaunam Hermitage was originally built in 1396 by Great Monk Muhak of Joseon Dynasty. It was renovated in 1734, and finally took shape of the hermitage we know today in 1976 when Monk Boryun added Daeungjeon Hall, Chilseonggak Pavilion, and Sansigak Pavilion. It is currently located in the famous Jahadong Valley on the Seoul National University campus.


Seoul(Dongdaemun-gu)

The Blue Dragon Film Awards draws all Korean stars to the red carpet. Hosted by Korea's Sports Chosun newspaper, the Blue Dragon Film Awards Show started in 1963 with the goal of raising the quality of Korean movies and further developing Korea's movie industry. The Blue Dragon has now established itself as the Grand Prix of Korean movie cinema and is the undisputed authority in the field.The selection among the movies released in the previous year is made based on the number of votes cast by Netizens and the opinions of movie experts. Then the final winner is selected by a nine-member jury recommended by the Executive Committee. Awards Program: The Blue Dragon Film Awards considers only blockbusters and popular movies of high artistic value released during the previous year. During the award period, about 40 movies that have made to the final list are screened to the public for free.After the screening of each selection, the awards ceremony opens in full swing. The categories are Best Film, Best Director, Best New Director, Best Leading Actor, Best Leading Actress, Best Supporting Actor, Best Supporting Actress, Best New Actor, Best New Actress, Best Cinematography, Best Music, Best Art Direction, Technical Award, Best Original Screenplay, and Best Lighting, each recognizing those who have contributed to the development of Korean movies.Other interesting categories are the Most Popular awarded to the star that received the most Netizen votes and the Most Popular Film awarded to the movie with the highest viewership throughout the previous year. A week prior to the award ceremony, the previous year's award recipients gather for a handprint event to immortalize their Blue Dragon award. Festival Highlights: Since this is an awards ceremony, guessing which movie will be the winner and comparing your guess with the official results is one way to enjoy the ceremony. This is also a chance to see all of Korea's most popular stars in one place, so a camera is a must. The shows by popular artists during the award ceremony also add to the entertainment.


Seoul(Mapo-gu) , Hongik-University-Area


Seoul(Gwangjin-gu)

The past, present and future of hip hop, The Cry has now has returned with the an all-new remix of music. A lineup of the hottest  hip hop legends awaits you with the best concert experience.


Seoul(Jongno-gu)

Korean Museum of Straw and Life is a private museum dedicated to the collection, research, and display of materials and historical accounts of diverse straws and their uses in Korea. As Koreans' lifestyle in the past heavily depended on agriculture and cultivation of crops, straws and grasses were easily found and had many uses. The museum aims to educate the general public of how straw were produced and used by Korean ancestors as well their significance in connection with today's lifestyle.


Seoul(Jongno-gu) , Insadong・Jongnon

Roomin Bukchon is a hanok accommodation located in a residential area near Bukchon Hanok Village in Gahoe-dong, Seoul. Entering the front gate of the guesthouse, guests are greeted by a hanok house with a small garden in the middle of the front yard and a hanok-style front porch (toenmaru). As Roomin Bukchon is located in a residential area, it is a perfect place for travelers looking for a quiet place to stay and tourists who want to experience life in hanok. Guests can enjoy the entire building to themselves, including the kitchen, living room, bathroom and bedroom. The 20-square-meter room is cozy enough for two guests. The guesthouse has a self-contained kitchen fully equipped with a Balmuda toaster, an induction stove, kitchenware, basic seasonings, tableware, wine glasses, a refrigerator, and a microwave. There is also a bathroom where guests can shower, and a bedroom installed with a beam projector. Everything in the guesthouse is well thought out for the guests’ convenience. The high-quality mattress and bedding show how much the host cares about the guest experience. Heated eye masks and earplugs are available for deep sleep. Amenities from an aroma therapy brand, a Bluetooth speaker, and drip coffee bags from a popular brand are also provided. In addition, there are washing machine, iron, and foldable outdoor table that guests can use. Around the guesthouse there are many places to visit including Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace, National Folk Museum of Korea, National Palace Museum of Korea, National Museum of Modern and Contemporary Art, and World Jewellery Museum. Many guests take a stroll in Insa-dong Antique Street filled with foodie places and cafes as well as Bukchon Hanok Village.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Targetting young people in their twenties and thirties, Bean Pole U♭ boasts trendy clothing with European styles. The Bean Pole brand itself has long been known for its high quality and excellent designs. Bean Pole U♭ items are approximately 20% less expensive than other Bean Pole line items. 


Seoul(Mapo-gu)

Located in “Youth Street” near Sinchon Station, Seoul, Y Hotel operates a heat-exchanging system 24/7 to maintain a pleasant environment and clean air. The hotel is also equipped with a state-of-art water softener and offers guests an opportunity to enjoy artificial sea bathing. In addition, each room is equipped with a 3D TV and free movie screening in their rooms, and various snacks such as coffee, toast, and ice-cream are available in the lobby free of charge. Guests who reserve a room will receive a free breakfast, so it is advisable to reserve in advance. As the hotel is three minutes’ walk from Sinchon Station, it is popular among guests who use public transportation.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Located in Hannam-dong, Seoul, the local flagship store of Japanese avant-garde brand Comme des Garçons is not simply a fashion brand outlet but rather a cultural complex introducing Comme des Garçons’s brand philosophy and values. Comme des Garçons, meaning “like a boy” in French, believes “women should be dressed like a boy forever.” The flagship store introduces the total lifestyle of Comme des Garçons from fashion to perfume and art to food. The six-story building has a unique tunnel-like structure consisting of five fashion areas and over a dozen product lines on display In addition to the fashion areas, “Gallery Six” an art space, and “Rose Bakery” a French organic café based in Korea keep visitors entertained


Seoul(Mapo-gu)

Opened in 2007, Sunnyne Pet Café is a great place for both dog owners and the petless to come spend time with man’s best friend. Not only are you free to bring your furry friend with you, but owners of the café also run a myriad of services including Pet Bath (pet beauty care), Pet Kindergarten (pet education), and a Pet Hotel. Visitors may purchase pet products at the café as well. The café even boasts a staff of professional “fur stylists” (with more than ten years' experience), skilled in a variety of grooming methods and styles. The three-story Pet Hotel, in particular, offers clean, spacious amenities for pets (the first floor for big pets and the second and third floors for small/medium-sized pets). The café also holds celebrations and events for pets and pet owners on a regular basis. Not a dog owner? No problem! Sunnyne Pet Café is a great place to spend time with these wonderful animals, regardless of whether or not you have your own dog. Upon entering Sunnyne Pet Café, (after you’ve been greeted at the door by a small pack of barking dogs) staff will guide you to your seat where you’ll be lovingly mauled by at least several dogs, who will (more likely than not) make themselves at home on your table, lap, or at your feet. In place of an entrance fee, each visitor is asked to order an item from the menu. Make sure to keep your drinks at the center of the table, for your safety and the safety of the dogs (not to mention the safety of your drink!). Since dogs roam around the café at will, make sure to be careful when moving about.