Seoul(Yongsan-gu) , Itaewon・Yongsan

Leeum, Samsung Museum of Art, exhibits traditional and modern works of art by Korean and international artists. The museum itself is just as fascinating as the works of art on display, since its three buildings were designed by the internationally renowned architects, Mario Botta, Jean Nouvel, and Rem Koolhaas. MUSEUM 1 houses traditional Korean works of art, such as calligraphy, paintings, ceramic arts, and metal craftwork, while MUSEUM 2 displays modern and contemporary art by both Korean and foreign artists. On Saturday and Sunday guided tours in English are conducted at 3pm. If you plan to visit during the weekdays and wish to receive an English guided tour, you will need to call at least 2-3 days in advance to make a reservation. Audio guides in English, Japanese, and Chinese are available, which provide detailed information on the works of art. These can be rented at the museum for a small fee. This is one of the places that the "first ladies of the Seoul G20" visited during the G20 Summit in Seoul in November 2010. This attraction represents the beauty of Korea.


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Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Hanssem Flagship store in Nonhyeon-dong opened in 2000 with a total area size of 5610㎡, featuring various furniture and household items available for one-stop shopping.The showroom gives customers ideas of what they might like to see in their own homes or offices. There’s a wide assortment of items organized into collections such as furniture for newlywed couples, children of different ages and gender, home office, and luxury living. The store strives to provide a complete design experience for its customers by offering sales, assembly and service altogether.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Olive Young is a drug store dealing with various items from health supplements to drugs, cosmetics and cosmetic accessories. It also offers health products, foods, and sundry goods.  


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Seoul(Gangnam-gu)

In the past, people from the working class would gather around barbecue grills made from drums to enjoy pork belly and a glass of soju with their coworkers after a hard day's work. Such restaurants were also a gathering point for friends and lovers because of the spirit of belonging and comfort that pervaded. As Korea continues to modernize, Saemael Sikdang strives to retain these core values of togetherness and comfort, offering a place where people can get together and simply have a good time.


Seoul(Seocho-gu)

Located in downtown Seoul, the KEPCO Art Center is a cultural complex providing opportunities to experience a diverse array of arts and culture.The grand theatre plays host to performances ranging from classical to pop. Within the KEPCO Art Center is an art gallery as well as an electricity museum.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Opened in 1939, Hanilkwan (한일관)'s current location is in Gangnam after moving from its original location at Cheongjindong. With over 70 years of tradition, Hanilkwan is a well-known place where famous people including former presidents such as Lee Seung-man, Park Jeong-hee, and Roh Moo-hyun have dined. With a reputation for serving authentic Korean dishes, Hanilkwan provides visitors with a variety of menus to experience Korean traditional food. One of the popular menus is Grill Special & Bulgogi, which includes Tangpyeongchae (mung bean jelly mixed with vegetables), Gujeolpan (platter of nine delicacies), Nakji Bokkeum (stir-fried baby octopus), and Bulgogi. The Lunch Menu is a special menu chosen by the chef.


Seoul(Jongno-gu) , Insadong・Jongnon

With Songaksan Mountain to the north and Yongsusan Mountain to the south, the capital of ancient Goryeo, Gaeseong was a city known to have the most developed food culture with its traditional cuisine recipes being handed down for generations. Traditional Korean cuisine restaurant Yongsusan, named after an actual landmark, proudly presents Korea's traditional cuisine elegantly and whole-heartedly. Gaeseong's cuisine is known to have a relatively milder taste than others so that one can easily enjoy the flavors of the food itself, making it favorable to foreginers as well.    


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Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

K-Star Road is a special project of Gangnam-gu for foreign tourists who love Korean culture and hallyu stars. As the name implies, the shops and stores are frequented by the hallyu stars around Cheongdam-dong, Gangnam-gu, Sinsa-dong, and Nonhyun-dong areas.From the west part of Apgujeong Galleria Department Store along the 400-meter strip leading to the headquarters of SM Entertainment, visitors can see cute, stylized statues of famous K-pop stars like TVXQ, SNSD, SHINee, EXO, 4minute, Miss A, FT Island, Super Junior, CNBlue, and 2PM. Not only that, Apgujeong Rodeo Station is adorned with graffiti art, as well as walls and floors decorated with artwork and special name plaques of hallyu stars.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Dongwha Duty Free Shop’s Purchasing Team only select the world’s best brands for sale. You can shop for the latest popular brands in perfume, cosmetics, accessories, leather goods, and more. Apart from Korean brands and popular imported brands, you can also shop for specialty Korean products and folk crafts from all around the world.


Seoul(Jung-gu) , Myeongdong

The Basic House (Myeong-dong Branch) sells outdoor-style casual wear whose style people of all ages. Customers can purchase clothes made of environment-friendly materials (such as flax, bamboo, beans, and organic wool). The Myeong-dong branch boasts chic design and offers foreign language services (English, Japanese, and Chinese) to visitors.