Seoul(Jongno-gu) , Insadong・Jongnon

Lyanature is a cosmetics store/brand. Lee Young Ae, who is the protagonist of the famed Korean drama, Dae Jang Geum, launched the skin care brand and the character is known for having transparent skin like white jade. If you are curious about how Lee Young Ae maintains her flawless skin, then Lyannature is your answer. (LYA) which is a short form of the star’s name in English was launched as the 100 % plant-based skincare brand. The fact that the skincare brand is also known to be used by her twin is makes it seem doubly trustworthy in the eyes of customers. At the flagship store, which is located in Sam Sung District, you can test all of the brand’s products. In the lounge, which is located in the 3rd floor of the flagship store, you can enjoy looking at the panoramic view of the Sam Chung district.  


Seoul(Yongsan-gu) , Itaewon・Yongsan

Korean Souvenir is a popular souvenir shop in Itaewon. The shop deals with products distinct to Korea: Ginseng/hongsam products, souvenirs, and traditional teas. For international tourists, the shop offers fascinating items to take home.  


Seoul(Gangnam-gu)

The Seoul Design Festival began in 2002. Since its inception, the festival has aimed at presenting the future of design by showcasing the work of internationally renowned designers and up-and-coming designers from both home and abroad. The Seoul Design Festival venue is located in COEX, which is directly connected to Exit 5 and 6 of Samseong Station (Subway Line 2).


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Olive Young is a drug store dealing with various items from health supplements to drugs, cosmetics and cosmetic accessories. It also offers health products, foods, and sundry goods.  


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Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Hanssem Flagship store in Nonhyeon-dong opened in 2000 with a total area size of 5610㎡, featuring various furniture and household items available for one-stop shopping.The showroom gives customers ideas of what they might like to see in their own homes or offices. There’s a wide assortment of items organized into collections such as furniture for newlywed couples, children of different ages and gender, home office, and luxury living. The store strives to provide a complete design experience for its customers by offering sales, assembly and service altogether.


Seoul(Seocho-gu)

Located in downtown Seoul, the KEPCO Art Center is a cultural complex providing opportunities to experience a diverse array of arts and culture.The grand theatre plays host to performances ranging from classical to pop. Within the KEPCO Art Center is an art gallery as well as an electricity museum.


Seoul(Jongno-gu) , Insadong・Jongnon

With Songaksan Mountain to the north and Yongsusan Mountain to the south, the capital of ancient Goryeo, Gaeseong was a city known to have the most developed food culture with its traditional cuisine recipes being handed down for generations. Traditional Korean cuisine restaurant Yongsusan, named after an actual landmark, proudly presents Korea's traditional cuisine elegantly and whole-heartedly. Gaeseong's cuisine is known to have a relatively milder taste than others so that one can easily enjoy the flavors of the food itself, making it favorable to foreginers as well.    


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Opened in 1939, Hanilkwan (한일관)'s current location is in Gangnam after moving from its original location at Cheongjindong. With over 70 years of tradition, Hanilkwan is a well-known place where famous people including former presidents such as Lee Seung-man, Park Jeong-hee, and Roh Moo-hyun have dined. With a reputation for serving authentic Korean dishes, Hanilkwan provides visitors with a variety of menus to experience Korean traditional food. One of the popular menus is Grill Special & Bulgogi, which includes Tangpyeongchae (mung bean jelly mixed with vegetables), Gujeolpan (platter of nine delicacies), Nakji Bokkeum (stir-fried baby octopus), and Bulgogi. The Lunch Menu is a special menu chosen by the chef.


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Seoul(Gangnam-gu)

In the past, people from the working class would gather around barbecue grills made from drums to enjoy pork belly and a glass of soju with their coworkers after a hard day's work. Such restaurants were also a gathering point for friends and lovers because of the spirit of belonging and comfort that pervaded. As Korea continues to modernize, Saemael Sikdang strives to retain these core values of togetherness and comfort, offering a place where people can get together and simply have a good time.


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Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

K-Star Road is a special project of Gangnam-gu for foreign tourists who love Korean culture and hallyu stars. As the name implies, the shops and stores are frequented by the hallyu stars around Cheongdam-dong, Gangnam-gu, Sinsa-dong, and Nonhyun-dong areas.From the west part of Apgujeong Galleria Department Store along the 400-meter strip leading to the headquarters of SM Entertainment, visitors can see cute, stylized statues of famous K-pop stars like TVXQ, SNSD, SHINee, EXO, 4minute, Miss A, FT Island, Super Junior, CNBlue, and 2PM. Not only that, Apgujeong Rodeo Station is adorned with graffiti art, as well as walls and floors decorated with artwork and special name plaques of hallyu stars.