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Innisfree - Myeong-dong Branch
Seoul(Jung-gu) , Myeongdong

Innisfree is a mid-price ranged cosmetic brand popular among a wide range of consumers. Deeply loved by teens and young women who share their belief in preserving the balance of nature by purchasing eco-friendly and green life products, the brand focuses on marketing their use of unharmful ingredients as well as the benefits of their 'pure ingredient' lines.

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Dongdaemun History & Culture Park
Seoul(Jung-gu) , Dongdaemun

At Dongdaemun History & Culture Park, traditional buildings, relics, ruins, and cutting edge modern cultural facilities come together harmoniously. Seoul Fortress, Igansumun Water Gate, Dongdaemun History Exhibition Hall, Dongdaemun Excavation Site Exhibition Hall, Dongdaemun Stadium Memorial Hall, an event hall, and Design gallery can all be found at the park. Also, the remains of the old Dongdaemun Baseball Stadium can still be seen, including two stadium light towers used for night games and a giant torch. During the construction work of the park, remains and relics were unearthed, including Igansumun Water Gate and Chiseong (the first defense facility found) of Seoul Fortress, 44 buildings sites from as early as the Joseon Dynasty including Hadogamteo Site (military training ground), and 1,000 relics including Joseon Baekja (white porcelain of the Joseon Dynasty) and Buncheong Sagi (grayish blue powdered ceramics) from the early Joseon Dynasty through the Japanese colonial rule period. The excavated relics and remains will be restored and exhibited around the park.

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Congee House
Seoul(Jung-gu) , Myeongdong

                 

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Bukchon Art Museum
Seoul(Jongno-gu) , Insadong・Jongnon

The Bukchon Art Museum, which opened in January 2005, provides exhibition space to communicate diverse artistic perspectives and interpretations with art collections that range from traditional antique arts to modern arts. Located in the historic cultural area of Bukchon (North Village), it offers a pleasant and comfortable place for enjoying culture.The art museum endeavors to expand the base of art culture by showcasing the works of talented domestic and international artists who were discovered and selected through theme exhibitions of antique and modern arts from Korea and China and through active cultural engagement with East Asian countries.

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Cheonan Yennal Hodu-gwaja - Myeongdong Direct Management Store
Seoul(Jung-gu) , Myeongdong

The city of Cheonan is famous for hodu-gwaja as the region has long been a major producer of hodu (walnut). The origin of hodu-gwaja can be traced back to when bread and baking was first introduced to Korea. From then on, hodu-gwaja became a popular tasty treat that is often bought as a present by those visiting Cheonan. This sweet snack is generally shaped like a walnut, with a sweet red bean filling and either a whole or half walnut inside. However, Cheonan Yennal Hodu-gwaja makes their hodu-gwaja in a slightly different way. Their 60-year-old recipe uses domestically processed wheat flour and peeled white beans for a smoother texture. Cheonan Yennal Hodu-gwaja's direct management store in Myeong-dong offers great treats for everyone without having to travel to Cheonan.  

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City Hall (Seoul Plaza)
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Founded in 1926, Seoul City Hall is a Renaissance-style stone building. Seoul Plaza in front of City Hall is a historic site where the March 1, 1919 (Samil) Independence Movement and the pro-democracy movement in June 1987 were held. It is also a well-known place where tens of thousands of Korean soccer fans came to cheer at during the 2002 World Cup Games. This oval grass square in front of Seoul City Hall, re-established in 2004, is used as a place to hold various events and cultural festivals like “Hi! Seoul Festival,” and is enjoyed by many Seoulites as a place to rest. One of the attractions of Seoul Plaza is the Floor Water Fountain, which looks like a normal sidewalk but shoots water up very high from the floor when you walk across it. The 48 floor lights along the grass square and Fala- a round type outer wall clock- are other attractive features of the Square. The Fala, in particular, is designed to ring the Boshingak Belfry sound at high noon everyday. The Floor Water Fountain presents a grand sight with 35 underwater lights.

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Lotte Department Store - Gwanak Branch
Seoul(Gwanak-gu) , The Western Part of the Seoul

Located in Seoul Gwanak-gu Bongcheon-dong, the Lotte Department Store Gwanak Branch is a multi complex that houses a department store, discount shop, and apartment all in one building with Boramae Park situated nearby. Many customers in the area often visit the department store, as it offers convenient shopping between the basement floor parking lot, discount shops, and department store by a moving belt.Department store hours are open from 10:30am to 8:00pm with extended hours on Fridays, Saturdays, and Sundays. The department store is closed one Monday every month.

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Jogyesa Temple
Seoul(Jongno-gu) , Insadong・Jongnon

Jogyesa Temple is the center of Zen Buddhism in Korea, and is famous for being located in the city. From the busy streets of Jongno, follow the road towards Anguk Subway Station, and you will see Jogyesa Temple. The first thing you will notice at the temple are the lovely trees. These locust trees and baeksong trees in front of the Daeungjeon, the main temple building, are about 500 years old. One locust tree is about 26-meter high, and in the summer, provides a large amount of shade to enhance the mood of the temple. The baeksong tree is designated as a Natural Monument. The Daeungjeon building is a stately building built in 1938. The Dancheong is particularly beautiful with all the different colors painted on it, and inside the building is the statue of Seokgamoni. In front of the Daeungjeon building, you can also see a seven-storey stone pagoda containing Jinsinsari. Jogyesa Temple does not give off the solemn and traditional air of the other temples located deep in the mountains, or offer the seasonal scenery of the mountains and the sea. But because it is located in the middle of the city, the transportation is convenient, and is well connected to the surrounding areas. It is good for tourists on a tight schedule. Along the street around Jogyesa Temple are many Buddhist specialty shops, selling such things as prayer beads, Buddhist writings, incense, as well as souvenirs such as dolls and key chains. If you are interested in Buddhism, these stores may be worth looking around.

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North Beach
Seoul(Yongsan-gu) , Itaewon・Yongsan

Opened in 1987 in Itaewon, North Beach has been a successful leather goods brand, even launching branches in department stores. Appearing frequently in magazines and on TV programs, it is a leather shop that is extremely popular among international residents and tourists. It stands out even in Itaewon, an area known for excellent leather products. The store's main items include leather and fur goods for women.

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Etude House - Myeongdong Chungmuro Branch
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Seoul(Jung-gu) , Myeongdong

Etude House is a cosmetics brand that sells makeup, hair, and fragrance products. The Etude House Myeongdong Chungmuro Branch, located in the heart of a major shopping district, carries a wide selection of cosmetics that customers may test before purchasing. Moreover, the brightly lit store interior, designed with a princess bedroom decor, adds fun to the experience. Also, customers can test samples before purchasing the products. It is visited largely by foreign customers from Japan, Thailand, China and other East Asian countries. Its most popular items include makeup and eyelash lengthening products, as well as creams made with pearls.

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