Seoul(Jung-gu) , Dongdaemun

The Hwanghakdong Flea Market is an extensive used-goods market with over 500 shops. The flea market is also popularly known as the ‘Doggaebi (Korean folk creature) Market’ and ‘All-Things Market’ due to its variety of goods ranging from antiques to interior furnishings. Hence, the Hwanghakdong Flea Market is a famous destination among many foreigners. In the past, the Hwanghak-dong Flea Market was the nation’s trade center for antique goods, and now, the market offers a wide variety of products ranging from cameras, refrigerators, washing machines and TVs to old money, antique paintings, cosmetics, clothes, Buddha statues and more. The flea market sells used goods as well as new ones. Not to worry though, as all used products have been renewed and repaired with a 50% markdown, while new products can be purchased at 20-30% off the retail price. The Hwanghakdong Flea Market is divided into five sections. First, a one-storey building holds a variety of shops selling old books, electronics, and videos. Second, the alleyway between Samil Apartments 15-dong and 16-dong near Cheonggyecheon 7-ga Street is known as the antique street. Electronic stores are gathered in the area behind Samil Apartment 13-dong and the Seongdong Technical High School all the way to Samil Apartment 17-dong, selling TVs, refrigerators, car stereos, air conditioners, video games, and more. Finally, the machinery stores are located on the second street of Jungang Market. The flea market is generally open from 9am to 7pm, with the exception of the electronics district which is open until 10pm.    


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Gahoe-dong (Jongno-gu), Myeongin Museum is the only museum in Seoul that specializes in masks, including traditional Korean masks and masks from around the world. Visitors can find the "Myeongin Collection" on the first floor and a large exhibition hall on the first basement level. The museum is home to over 500 rare masks collected by its director over the course of 30 years from Korea and countries around the world. Masks at the museum reflect the unique cultures of countries from all over Africa, Oceania, Latin America, India, Tibet, Nepal, China, Japan, and East Asia. In addition to these fascinating masks, the Myeongin Collection further offers visitors a look into culture with a number of Buddhist sculptures, Buddhist paintings, Buddhist crafts, ceramics, modern art, and western paintings. 


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

The area around Ewha Womans University, Korea’s famous women’s university, is commonly called Ewha Womans University Fashion Street. This district features a number of stalls lining the streets selling fashion items, such as clothing, shoes and accessories, for young women. It offers a distinctive shopping experience, with all the fun of a “shop-crawl” from stall to stall and store to store along the narrow alleyways. This street is a popular fashion destination for young women. Walking down from Ewha Womans University subway station to the main entrance of Ewha Womans University, and turning into an alley on the left, there are a number of street stalls . Furthermore, the alley on the right side of the main entrance to the university contains many designer shops as well. Recently, a few major shopping malls have taken the place of large and small stores set in alleys, offering consumers still more choice.  Another specialty of the fashion street that cannot be missed is the alterations services, where tailors have taken alterations to a new level of design expertise.  The fashion street is also famous for its concentration of hair salons, meaning people can find a whole new look from head to foot.  


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Seoul(Jongno-gu) , Dongdaemun

The Gwangjang Market is the nation’s first market and continues to thrive as a popular tourist destination today. The second floor of the market provides all of your silk, satin, and linen bed-sheet stores, which are the largest and most famous in Seoul. Many of the stores in the area even have their own factories supplying fabrics to the Namdaemun Market, Pyoung Hwa Market, and even to some department stores. Even though the goods are not brand-name products, the wide selection of high quality goods at inexpensive prices makes it an enjoyable shopping experience. 


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Mucha is a premium jewelry company owned and operated by Kim Jeong Ju, a renowned gemologist, jewelry designer and jewelry coordinator. The store carries fine jewelry under three brands - Mucha, Kiss by Mucha, and Mucha Arno, and offers custom-design services as well. Meanwhile, Mucha jewelry has been worn by many celebrities, and featured in many Korean dramas.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

The Plateau (formerly Rodin Gallery) is a cultural relaxation site where you can appreciate the works of Rodin, including ‘The Gates of Hell’ and ‘The Burghers of Calais.’ The Glass Pavilion, a permanent exhibition hall, is entirely decorated in semi-transparent glass to allow viewers to appreciate Rodin’s famous pieces under natural light. These glass walls and the ceiling slanted in the direction of ‘The Gates of Hell’ were inspired by Rodin’s masterpiece 'Cathedral.' The building itself aspires to vitalize the artistic spirit of Rodin.At the planning gallery halls you can see other art pieces aside from Rodin’s. These are pieces by contemporary artists both foreign and domestic, who left great works in art history.


Seoul(Jongno-gu)

The wine restaurant, dugahun, is located in the backyard of Gallery Hyundai on Samcheong-dong Road. As the name Dugahun (두가헌, translated ‘a very beautiful house’) implies, the restaurant is characterized by its exquisite, antique architecture that dates back to the 1910s. Combining fine Western dining and a wide selection of wines with a beautiful hanok interior, dugahun provides visitors with a unique dining experience. For an added element of culture, visit Gallery dugahun (the adjacent Russian-style brick building) and take a look at the array of domestic and international artwork on display.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Daejanggeum serves traditional Korea meals, reinterpreting royal dishes from the Joseon Dynasty. Daejanggeum faithfully uses only the best local ingredients to make all their food, from the soybeans used for soy sauce and soybean paste, to kimchi. In addition to the food, guests can enjoy dining with lacquerware from Korea's Holder of Intangible Heritage, Mr. Yi Jin-ho, and forged works by 5th generation blacksmith, Cha Ingyu.


Seoul(Jongno-gu) , Dongdaemun

The restaurant only uses fresh young chickens, which are about 35 days old, and minimal seasoning to allow diners to fully enjoy the tenderness of the meat. Dip your chicken in the special marinade sauce and couple it with a helping of Kalguksu (a noodle dish) for a perfect meal combination.


Seoul(Jung-gu) , Dongdaemun

U:US is a fashion mall popular among retailers and international buyers. The spacious interior gives the feeling of shopping outdoors in an open marketplace.With remodeling construction having taken place in May 2010, the mall features the latest interiors and modern designs for a convenient shopping experience.