Seoul(Jung-gu) , Dongdaemun

U:US is a fashion mall popular among retailers and international buyers. The spacious interior gives the feeling of shopping outdoors in an open marketplace.With remodeling construction having taken place in May 2010, the mall features the latest interiors and modern designs for a convenient shopping experience.


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

The area around Ewha Womans University, Korea’s famous women’s university, is commonly called Ewha Womans University Fashion Street. This district features a number of stalls lining the streets selling fashion items, such as clothing, shoes and accessories, for young women. It offers a distinctive shopping experience, with all the fun of a “shop-crawl” from stall to stall and store to store along the narrow alleyways. This street is a popular fashion destination for young women. Walking down from Ewha Womans University subway station to the main entrance of Ewha Womans University, and turning into an alley on the left, there are a number of street stalls . Furthermore, the alley on the right side of the main entrance to the university contains many designer shops as well. Recently, a few major shopping malls have taken the place of large and small stores set in alleys, offering consumers still more choice.  Another specialty of the fashion street that cannot be missed is the alterations services, where tailors have taken alterations to a new level of design expertise.  The fashion street is also famous for its concentration of hair salons, meaning people can find a whole new look from head to foot.  


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

The Plateau (formerly Rodin Gallery) is a cultural relaxation site where you can appreciate the works of Rodin, including ‘The Gates of Hell’ and ‘The Burghers of Calais.’ The Glass Pavilion, a permanent exhibition hall, is entirely decorated in semi-transparent glass to allow viewers to appreciate Rodin’s famous pieces under natural light. These glass walls and the ceiling slanted in the direction of ‘The Gates of Hell’ were inspired by Rodin’s masterpiece 'Cathedral.' The building itself aspires to vitalize the artistic spirit of Rodin.At the planning gallery halls you can see other art pieces aside from Rodin’s. These are pieces by contemporary artists both foreign and domestic, who left great works in art history.


Seoul(Jongno-gu) , Insadong・Jongnon

About 2,000 old Korean kitchen utensils and tteok (rice cake) related items are displayed here and arranged by various themes. The displayed utensils are handmade household necessities that are ingenuous, yet reveal the lifestyle of the working class. The elderly may relive fond childhood memories and the younger generation can experience the wisdom of ancestors through the rare kitchen utensils.


Seoul(Jung-gu) , Myeongdong

Kumkang is a representative shoe brand of Korea (sneakers, casual shoes, etc.) that is gradually expanding its product line to include accessories and clothing.The Kumkang branch located on Myeongdong Street is frequented by international visitors and offers larger sized shoes (at the plus-size section) and an after service center (4F). Some of the bestsellers at the branch are Regal products, a sub-brand of Kumkang.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Gotgan by Lee Jong Guk is Korean chef and food researcher Lee Jong-guk's first restaurant. Each dish is made with seasonal ingredients for the freshest flavors and prepared with traditional recipes in order to preserve the unique flavors inherent to Korean cooking.


Seoul(Jongno-gu) , Insadong・Jongnon

To popularize hanbok, Dolsilnai offers modified hanbok suited for daily use. Focusing on simple elegance, Dolsilnai hanbok is known for all-cotton fabrics and pigment dyeing. While it doesn't ignore the beauty of traditional hanbok, Dolsilnai hanbok also emphasizes functional and practical qualities essential for modern daily living. 


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Kamong is a cafe, which is owned and operated by the sister of Kai from the Korean boy band EXO. Kamong, which means ‘Dreaming Kai,’ is also known as a gathering place/meeting spot for Kai’s fans. One of the most popular menu items is the ice cream waffle, which has assorted fresh fruits added to it. On the cups, napkins, and other small props in the cafe, you can find that there are copies of drawings and messages that Kai drew/wrote himself. Frequently, people bump into Kai and other EXO members visiting the cafe.  


Seoul(Jung-gu)

Barugongyang Gosang is a Buddhist restaurant located on the 2nd basement floor of Center One Avenue in Euljiro, Jung-gu, Seoul. The name ‘Barugongyang’ refers to the name of the meal served at temples, where the simple act of eating is also a part of general discipline or training practices. Buddhist meals, which consist mainly of vegetarian and traditional foods, are attracting a great deal of attention worldwide as one of the most representative well-being and LOHAS (Life Style of Health and Sustainability) foods. The restaurant serves a dinner course, lunch special, and seasonal specialties.      


Seoul(Gangnam-gu)

Created by the government to hand down traditions and preserve important, intangible cultural assets, the center supports cultural masters in the training of their pupils and their efforts to promote Korean traditional culture to the general public.The center houses 8 groups that represent the music field. Serving not only as a training ground for those specializing in the arts, the center also seeks to reach out to the general public through regular programs and recitals. Musicians also participate in musical conferences, events and performances on a national and international level.There are 12 craft groups at the center that are directed by craft masters who have been designated 'Important Intangible Cultural Assets.' Craft groups host a number of training programs.Other special features of the center include the 'Pungryu,' a 147-seat folk theatre; the 2 or 3 story 'Traditional Craft Hall' with an open-run exhibition hall and planned exhibition hall; a shop selling the works of the artists; a seminar room; a training room; and a practical training room.