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Myeongin Museum
Seoul(Jongno-gu) , Insadong・Jongnon

Located in Gahoe-dong (Jongno-gu), Myeongin Museum is the only museum in Seoul that specializes in masks, including traditional Korean masks and masks from around the world. Visitors can find the "Myeongin Collection" on the first floor and a large exhibition hall on the first basement level. The museum is home to over 500 rare masks collected by its director over the course of 30 years from Korea and countries around the world. Masks at the museum reflect the unique cultures of countries from all over Africa, Oceania, Latin America, India, Tibet, Nepal, China, Japan, and East Asia. In addition to these fascinating masks, the Myeongin Collection further offers visitors a look into culture with a number of Buddhist sculptures, Buddhist paintings, Buddhist crafts, ceramics, modern art, and western paintings. 

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Tteok Museum
Seoul(Jongno-gu) , Insadong・Jongnon

About 2,000 old Korean kitchen utensils and tteok (rice cake) related items are displayed here and arranged by various themes. The displayed utensils are handmade household necessities that are ingenuous, yet reveal the lifestyle of the working class. The elderly may relive fond childhood memories and the younger generation can experience the wisdom of ancestors through the rare kitchen utensils.

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Daejanggeum
Seoul(Songpa-gu) , Jamsil(Lotte World)

Daejanggeum serves traditional Korea meals, reinterpreting royal dishes from the Joseon Dynasty. Daejanggeum faithfully uses only the best local ingredients to make all their food, from the soybeans used for soy sauce and soybean paste, to kimchi. In addition to the food, guests can enjoy dining with lacquerware from Korea's Holder of Intangible Heritage, Mr. Yi Jin-ho, and forged works by 5th generation blacksmith, Cha Ingyu.

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Plateau
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

The Plateau (formerly Rodin Gallery) is a cultural relaxation site where you can appreciate the works of Rodin, including ‘The Gates of Hell’ and ‘The Burghers of Calais.’ The Glass Pavilion, a permanent exhibition hall, is entirely decorated in semi-transparent glass to allow viewers to appreciate Rodin’s famous pieces under natural light. These glass walls and the ceiling slanted in the direction of ‘The Gates of Hell’ were inspired by Rodin’s masterpiece 'Cathedral.' The building itself aspires to vitalize the artistic spirit of Rodin.At the planning gallery halls you can see other art pieces aside from Rodin’s. These are pieces by contemporary artists both foreign and domestic, who left great works in art history.

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Philkyungjae
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Housed in a 500-year-old building that was once home to descendants of Prince Gwangpyeong (the 5th son of King Sejong the Great), the restaurant was opened to the public in 1999 as a traditional restaurant serving Korean royal court cuisine. “Pilgyeong,” which means “always be respectful to the elderly,” is indeed a place that honors the past by serving as a beacon of tradition and flavor in the downtown Seoul area.

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Hotel Crown Insadong
Seoul(Jongno-gu) , Itaewon・Yongsan

Hotel Crown is a premier hotel that was renovated in May, 2002. The hotel is in close proximity to Jongno and Insadong, making it a convenient place to stay for tourists.

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White Bear Makgeolli Bar & Brewery
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

White Bear Makgeolli Bar & Brewery offers the largest selection of traditional Korean liquors in the country; boasting over 180 different varieties. The bar and brewery is located near Apgujeong Rodeo Street. The selection of liquors available is truly vast, with everything from the well-known to the obscure. The selection includes varieties of takju (unrefined rice wine), varieties of cheongju (refined rice wine) and soju. The culinary offerings tend toward fusion rather than traditional Korean fare. The menu offers anju (snacks) as well as entrees that pair well with traditional liquors. Craft beer is also sold on the B1 level.    

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Lotte Mart - Gangbyeon Branch
Seoul(Gwangjin-gu) , Gangnam・Samseongdong(COEX)

The Gangbyeon branch is the first Lotte Mart supermarket. It is located inside Technomart, the electronics superstore, which also houses an 11- cinema CGV movie theater, a large bookstore, a food court, and other convenience facilities. Lotte Mart Gangbyeon branch sells groceries, daily essentials, and entertainment and home interior products. The store is located on the second floor basement of the Technomart building, and is open from 09:00 to 24:00.

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Gwanghwamun Gate
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Founded in 1395 by the first king of the Joseon Dynasty, Gwanghwamun is the main gate of Gyeongbukgung Palace. Roughly meaning “may the light of enlightenment blanket the world,” the name symbolizes the resounding dedication that the people of the Joseon Dynasty had in creating a new dynasty. Constructed solely out of granite, its center is an entrance that resembles a rainbow, called Hongyemun. Above that is a gate tower. Gwanghwamun holds a painful memory in Korean history. During the Japanese occupation of Korea, in order to dampen the spirits of the Korean citizens, the Japanese governing general destroyed the gate and built his own government building. The present appearance of the gate is that of 1968 when it was rebuilt using concrete, and it’s location is about 10m behind the original spot. Though Gwanghwamun is the most beautiful of the five palace gates, it was not designated by the Korean government as a national treasure because it is made purely of concrete. The government is now in the process of removing the Japanese building and restoring the palace. Gwanghwamun has its name written on a sign on the gate, and it was personally written by then-president Park Jeong-Hui. On either side of the gate you can see the word “Haetae” facing south. Haetae is a mythical unicorn-lion that is said to protect palaces from fire. According to Pungsujirisang, there was a fire around Gwanaksan Mountain, so in order to protect the palace from fire from the mountain, these fire-eating Haetaes were put beside the gate.  

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The Hanok Smith Likes
Seoul(Jongno-gu) , Insadong・Jongnon

In an alley near the Embassy of the Republic of Poland, the Italian restaurant The Hanok Smith Likes can be found. The restaurant is famous for serving homemade Italian cuisine in traditional Korean house in Samcheong-dong.The Smith in the restaurant’s name refers to a blacksmith as well as Mr. Smith which is a common name like Cheolsu in Korea. The restaurant decided to pick the name Smith with the second meaning in mind. So, the concept is that Mr. Smith who is a virtual person cooks his favorite dishes in a hanok. One of the interesting aspects about this restaurant is that they serve hwadeok pizza (brick oven pizza) and pastas which are not the Korean dishes one might expect given the hanok exterior. They also serve salads, risotto, steak and wine at the restaurant. Particularly, the nighttime atmosphere of the restaurant offers a more serene and cozy experience thanks to the traditional hanok architecture.

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