Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Founded in 1926, Seoul City Hall is a Renaissance-style stone building. Seoul Plaza in front of City Hall is a historic site where the March 1, 1919 (Samil) Independence Movement and the pro-democracy movement in June 1987 were held. It is also a well-known place where tens of thousands of Korean soccer fans came to cheer at during the 2002 World Cup Games. This oval grass square in front of Seoul City Hall, re-established in 2004, is used as a place to hold various events and cultural festivals like “Hi! Seoul Festival,” and is enjoyed by many Seoulites as a place to rest. One of the attractions of Seoul Plaza is the Floor Water Fountain, which looks like a normal sidewalk but shoots water up very high from the floor when you walk across it. The 48 floor lights along the grass square and Fala- a round type outer wall clock- are other attractive features of the Square. The Fala, in particular, is designed to ring the Boshingak Belfry sound at high noon everyday. The Floor Water Fountain presents a grand sight with 35 underwater lights.


Seoul(Jongno-gu) , Insadong・Jongnon

Ssamziegil is a comprehensive shopping center located on the famous Insa-dong Street. It houses over 70 stores that sell various items, ranging from fashion and art to food and accessories, on four floors above the ground that are connected by spiral staircases. Moreover, diverse performances and exhibitions are regularly held on the first floor yard, while the open ceiling and the rooftop garden bring in natural elements for enhanced shopping experience.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Lotte Hotel World was formerly Bando Hotel, which opened in 1938 as the first privately owned hotel in Korea. In 1973, Lotte Hotel bought it and newly opened it as Lotte Hotel. Since then, the Lotte Hotel has grown into a world-class hotel & resort group. The group opened a 6-star hotel in Moscow, Russia in 2010, and is now preparing for opening hotels in other Asian cities such as Hanoi, Vietnam, and Shenyang, China.Lotte Hotel World is located inside the Lotte World Theme Park complex, which includes the world's largest indoor theme park, Lotte World, creating the ambiance of a beautiful fairy tale. The hotel offers 553 guest rooms, 9 restaurants and bars, an international conference room, 6 banquet halls, an ‘Executive Floor’ for businessmen, fitness center, duty free shop, sauna, and more convenient facilities for guests.The location, a little bit away from the hustle and bustle of the Seoul, gives a feeling of comfort, while guests still can entertain themselves with a variety of sights and activities at the Lotte World Theme Park, perfect for those who are looking for a fun time.The Chinese Restaurant ‘Dorim’ is one of the hotel’s finest features, featuring high-quality, authentic Cantonese food with great view from the 32nd floor. Nine elegant banquet rooms are good for international conferences, business meetings and wedding ceremonies.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

It has been 40 years since this restaurant opened its doors under the name Nampo Myeonok (남포면옥) and became one of the traditional restaurants as designated by the Seoul City Government. Thin strips of beef and vegetables, cold noodles, and dumpling soup in Pyeongan-do style with little white radish kimchi are said to be the best dishes of Nampo Myeonok. As old as this restaurant is, the taste of the food is very rich and keeps a steady stream of satisfied customers.*Best Korean Restaurant as designated by The Seoul Metropolitan Government


Seoul(Mapo-gu) , Hongik-University-Area

Tailor Coffee is a coffee shop favored by many coffee lovers. The shop roasts coffee beans on their own and holds great pride in their coffee. Their commitment towards coffee is also found on their menu as they offer limited options for beverages besides coffee. Administration  Tailor Coffee Operating Hours  11:30-23:00 Menu  Some menu items may differ slightly in price and are subject to change without notice. ㆍEspresso ㆍAmericano ㆍCream mocha ㆍEinspanner ㆍCoffee beans, etc.    


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Butterfinger Pancakes is a specialty waffle and pancake shop. They offer a variety of waffles and pancakes, so it is very popular place to have brunch. Arrive early to ensure a spot.  


Seoul(Jongno-gu)

Keungiwajip is a Korean restaurant specializing in seafood and set menus. The most popular dish is ganjang gejang (soy sauce marinated crab).Located within close proximity of the famous Samcheong-dong tourist area, Keungiwajip is easily accessible by subway.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Seoul Museum of Art (SeMA) is a Korean modern art museum conveniently located in the Deoksugung Palace area near Jeongdong Theater (traditional performances) and Nanta Theater. SeMA is a 3-story building with 6 exhibition halls, a lecture hall for educational programs, and a library where art-related books, magazines, and visual reference materials are available to the public. In one of the exhibition halls is a permanent collection titled "The Soul of Chun Kyung Ja," an exhibition of the works of the famous Korean artist Chun Kyung Ja. An art museum popular among both locals and visitors, SeMA holds internationally renowned exhibitions twice a year and has hosted Chagall, Matisse, Picasso, Van Gogh, Pompidou, and many other famous collections.


Seoul(Gangnam-gu)


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The birthplace of hallyu-stars Experience everything about hallyu artists at SMTOWN, the center of hallyu. You can look around studios, a hologram theater, a life-style shop, and more, where hallyu stars are created. You may incidentally meet your favorite hallyu star during tours. A professional photographer is avialable to take photos of visitors, which will be an unforgettable memory.