Seoul(Yongsan-gu) , Itaewon・Yongsan

Opened in 1987 in Itaewon, North Beach has been a successful leather goods brand, even launching branches in department stores. Appearing frequently in magazines and on TV programs, it is a leather shop that is extremely popular among international residents and tourists. It stands out even in Itaewon, an area known for excellent leather products. The store's main items include leather and fur goods for women.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Alla Prima is a fusion restaurant operated by chef Kim Jinhyeok, famous for his creative dishes. The restaurant offers dishes combining Asian and Italian cusine.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Opened in 1973, Hamilton Hotel is a landmark in Seoul's international town of Itaewon. In addition to 166 guestrooms, the hotel has many dining and convenience facilities including a shopping center. Its rooftop swimming pool is particularly popular on weekends during summer, as it provides relaxation under the sun and offers a great panoramic view of the city.


Seoul(Jongno-gu) , Itaewon・Yongsan

Hotel Crown is a premier hotel that was renovated in May, 2002. The hotel is in close proximity to Jongno and Insadong, making it a convenient place to stay for tourists.


Seoul(Jung-gu) , Myeongdong

Arirang Shopping is a traditional shop that carries ceramics, mother-of-pearl lacquerware, and many other Korean folk souvenirs. Located inside Namdaemun Market, Arirang Shopping has been featured on many websites overseas and is popular among international tourists. The best selling items at the store are Arirang seaweed, Chongga Foods Kimchi, and lacquerware inlaid with mother-of-pearl.In addition to its retail venture, Arirang Shopping offers pick-up services to guests staying at hotels in the Jung-gu, Gangnam-gu, Seocho-gu and Songpa-gu areas. Customers can even get free delivery on purchases of over 100,000 won.


Seoul(Jung-gu)

Seoul Library provides access to a wide range of documents and materials about Seoul Metropolitan City. Visitors will find diverse resources related to the city including, history, culture, urban planning, transportation, environmental issues, administration, reports on outbound visitors, research documents, video clips, and e-data.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Seoul Museum of Art (SeMA) is a Korean modern art museum conveniently located in the Deoksugung Palace area near Jeongdong Theater (traditional performances) and Nanta Theater. SeMA is a 3-story building with 6 exhibition halls, a lecture hall for educational programs, and a library where art-related books, magazines, and visual reference materials are available to the public. In one of the exhibition halls is a permanent collection titled "The Soul of Chun Kyung Ja," an exhibition of the works of the famous Korean artist Chun Kyung Ja. An art museum popular among both locals and visitors, SeMA holds internationally renowned exhibitions twice a year and has hosted Chagall, Matisse, Picasso, Van Gogh, Pompidou, and many other famous collections.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Over 1,485㎡, Atrium is a spacious spot to rest for customers in the middle of the huge Times Square mall. It extends through the building to a glass roof so that customers see the blue sky while shopping. This pleasant place also offers colorful events regularly as well as themed performances every month on its round stage, bringing exciting cultural and entertainment experiences to visitors. Performances are offered free of charge.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Located in Yeouido-dong in Seoul, the Seoul Marina provides one-stop yacht services with everything from yacht rentals to yacht maintenance, repair, and mooring and yacht education. The Seoul Marina Club & Yacht has several types of yachts, including dinghies and power yachts that are used for the club’s regular trips. Boats are also available for rent by individual visitors. After a day out on the water, visitors can relax at the Marina Center, which houses Cafe Breeze, Marina Ru (a Japanese restaurant), Ru (a tapas bar), and a convention hall.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Founded in 1926, Seoul City Hall is a Renaissance-style stone building. Seoul Plaza in front of City Hall is a historic site where the March 1, 1919 (Samil) Independence Movement and the pro-democracy movement in June 1987 were held. It is also a well-known place where tens of thousands of Korean soccer fans came to cheer at during the 2002 World Cup Games. This oval grass square in front of Seoul City Hall, re-established in 2004, is used as a place to hold various events and cultural festivals like “Hi! Seoul Festival,” and is enjoyed by many Seoulites as a place to rest. One of the attractions of Seoul Plaza is the Floor Water Fountain, which looks like a normal sidewalk but shoots water up very high from the floor when you walk across it. The 48 floor lights along the grass square and Fala- a round type outer wall clock- are other attractive features of the Square. The Fala, in particular, is designed to ring the Boshingak Belfry sound at high noon everyday. The Floor Water Fountain presents a grand sight with 35 underwater lights.