Seoul(Jongno-gu)

Seoul Museum of History captures the traditional culture of Seoul. Vestiges from the prehistoric era to modern Seoul are on display. The museum was renovated with modern updates in May 2002, 17 years after opening. The main exhibit halls are on the 3rd floor. Many of the Joseon Dynasty relics were donated during the Relic Donation Campaign. Also, the landscape of Seoul is recreated when it was the capital of the Joseon Dynasty. Another exhibit showcases the daily life of the Seoulites, while another presents items through an online cyber museum. The 1st floor has many convenient facilities such as a coat check and the Kids Corner playroom. The Special Exhibition Hall, the Exhibition Hall for Donated Relics, and Museum Shop where cultural products are produced and sold, are also on the 1st floor. If you enjoy dainty foods and tea, visit the Gyeonghuigung Café. It is a cozy spot which stays open after museum hours.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The birthplace of hallyu-stars Experience everything about hallyu artists at SMTOWN, the center of hallyu. You can look around studios, a hologram theater, a life-style shop, and more, where hallyu stars are created. You may incidentally meet your favorite hallyu star during tours. A professional photographer is avialable to take photos of visitors, which will be an unforgettable memory.


Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Korea's first pop-up store built with shipping containers, Common Ground is approximately 5300 square meters in scale, made up of 200 large containers and is capable of transforming into different structures or moving into different places.Mega-sized mainstream brands are hard to spot in the common ground. Instead, new and trendy mid-sized shops by up-and-coming new designers and editorial shops can be found here.On the central square of the ground market, a weekend market is held with different themes. In addition, various events such as exhibitions and performances continue to entertain the shoppers while playing its role as a cultural space. On its 3rd floor terrace, famous restaurants sprawl along the sides of the alley. If you feel like having a light snack, you can also pop down to the food trucks on the market ground that offers an exotic gastronomic dining experience.


Seoul(Jung-gu) , Myeongdong

Korea Craft and Design Foundation Handicraft Store located within the giftshop of Shinsegae Duty Free Shop Myeong-dong Branch sells handcrafted everyday props and cultural crafts. Dedicated to the concept of "Artisans, and Artists," the store introduces young artists as well as famous handicraft masters along with their masterpieces of diverse genre in the world of Korean arts and craft.


Seoul(Gangnam-gu)

Located in the between Garosu-gil in Sinsa-dong and Apgujeong Station, Dduksim Hanu – Apgujeong Branch is famous among local visitors as well as foreign visitors. Supplied with products from the main office, the fresh beef, including special parts of beef and the cuts especially suitable for being grilled, are provided at reasonable prices. Unlike usual meat restaurants, the interior is like a café, featuring a cozy ambience perfect for attracting foreign visitors.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Seonyudo Park in Yangwha-dong is one of Seoul's most famous parks. Connected to the mainland by a beautiful, arching bridge, the island was once an area of industry. The Hangang River History Museum exhibits geological features, ecosystem and cultural heritages of this surrounding region. An aquatic Botanical Garden provides much information on the growth and purification process of aquatic creatures. In particular, the time garden is very popular among visitors for its unique structure of every small garden that has various seasonal flowers and plants. Seonyugyo (Seonyudo bridge), which links Hangang river’s Seonyudo Park & Yangwha Area with Seonyudo is made of environmentally-friendly wood. The arch-shaped bridge, also known as a Rainbow Bridge, gives out an exotic light every evening. The bridge is one of the beautiful night views of Seoul.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Clue mainly offers fashion jewelry accessories made of gemstones and crystals, popular among women. The store has a unique interior design and is equipped with an extensive lighting system. It boasts gemstone accessories at inexpensive prices, attracting many loyal female customers.


Seoul(Jung-gu)

MESA was the first shopping mall to be built in Namdaemun Market. MESA is a family shopping mall selling goods and providing facilities targeting mostly middle-aged women. The Children’s Wear section on the 3rd floor provides mothers with cradles and rocking chairs for feeding infants, and a diaper changing facility as well. There are also free stroller rentals in the lobby, and each floor offers uniquely designed restrooms. The eighth and ninth floors boast over 50 different restaurants, with food varying from traditional Korean meals to fusion dishes. A restaurant on the 16th floor offers a magnificent view of Namsan, especially at night.


Seoul(Yongsan-gu)


Seoul(Jung-gu) , Dongdaemun

Sindang-dong Tteokbokki Town street was built starting from late 70s, though the alley is considered to have had its best days in the 80s. In addition to being featured on popular DJ programs of the time, the period also marked the prime time of high school baseball where students would crowd the streets during days where Duksoo Commercial High School and Sunrin Commercial High School (now Sunrin Internet High School) faced one another.As the high school students aged they continued to visit the area reliving the period of their youth and continuing to indulge in the specialty tteokbokki. However, some claim the history of this alley began in the 1950s. The owner of Mabongnim Halmeoni Tteokbokki (마복림할머니떡볶이) restaurant says Tteokbokki was being sold as early as 1953 as the area used to be home to Donga Theater and she sold Tteokbokki, corn and potatoes to those visiting the theatre.At first, Tteokbokki was simply made with Gochujang (고추장), but as time went by, cooks decided the dish could be more than just a snack.  So, by adding ingredients like eggs, cellophane noodles, fish cakes, instant noodles and more recently squid, prawn and cheese makes the taste more delicious and turns the once snack into a full meal.