Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Sheraton Grande Walkerhill is located atop the slopes of Mount Acha perched on a promontory with a picturesque view overlooking the Han River. The property is surrounded by outdoor gardens and woodlands, and is well known for its deep rooted history and tradition. The Walkerhill Hotel was founded in 1963, well before the exponential growth of the tourism industry, becoming the world's renowned hotel by pursuing dreams of the promotion of tourism with its swift and decisive investments, international franchising contracts with Sheraton Hotel, originality in service excellence, entering the international market, and by raising their appeal.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

In the 1970s, an elevated road was built to connect the eastern and western sides around Seoul Station. However, the road was closed to road traffic due to safety issues. After this, rather than tearing down the existing structure, the road was transformed into Seoullo 7017, a new pedestrian walking experience. Seoullo 7017 gets its name from its years of new life, from being a traffic road in the 70s to a sky garden in 2017. The "17" also has a deeper meaning, with Seoullo 7017 being divided into 17 unique sections, and the road being located 17 meters above the ground. There are a variety of facilities along Seoullo 7017, including an information center, cafes, gardens, and stages. Seoullo 7017 itself is open all day, every day for visitors to enjoy at their leisure. If you would like a guided tour, be sure to sign up for the guided walking tour through the official Visit Seoul website.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Mucha is a premium jewelry company owned and operated by Kim Jeong Ju, a renowned gemologist, jewelry designer and jewelry coordinator. The store carries fine jewelry under three brands - Mucha, Kiss by Mucha, and Mucha Arno, and offers custom-design services as well. Meanwhile, Mucha jewelry has been worn by many celebrities, and featured in many Korean dramas.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Eden Pottery specializes in Korean pottery from celadon to white porcelains. The shop is full of superb Korean pottery in its gallery-like atmosphere. Customers will be exposed to the rich history of Korean pottery and its diverse types. Products are made by experienced craftsmen.


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

This Dakgalbi restaurant is located in Sinchon, an area surrounded by universities and populated by students. Chuncheonjip Dakgalbi Makguksu (춘천집닭갈비막국수)’s most popular dish is Dakgalbi, which is prepared by marinating boneless chicken in spicy red pepper paste and stir-frying it with various ingredients in a large cast iron pan. For an extra tasty treat, try adding an assortment of noodles to the chicken as it cooks. After you’ve finished eating your Dakgalbi, don’t forget to order rice to stir-fry in the pan to soak up the extra, flavorful sauce!The restaurant offers a simple Dakgalbi menu at an affordable price. Thanks to the restaurant’s delicious food, reasonable prices, and casual atmosphere, the restaurant is always full of people.


Seoul(Mapo-gu) , Hongik-University-Area

Slobbie is a place for those urbanites who are seeking “slow” food and a "slow" lifestyle that are part of the Slow Food Movement. This eco-friendly organic restaurant directly sources its food ingredients from local producers and uses healthy, wholesome and MSG-free cooking techniques to produce fresh dishes, draft rice wine, homemade deserts and traditional tea. Slobbie also houses an Eco Shop selling eco-friendly items; All Right Table, a cooking class; and Work Room with Kitchen, which hosts open kitchen sessions. The restaurant also publishes "Slobbie Life," a bi-monthly magazine. During the last week of every month, Slobbie holds its "Together Day," where small and medium-sized shops hold a collective campaign under diverse themes. Subsribe to the restaurant's "Eating Proper Meals" program, and you’ll get a coupon with a 10% discount covering 10 to 15 meals.    


Seoul(Jongno-gu) , Insadong・Jongnon

Art Sonje Center is an art complex which was built in 1998. It has a short history but is famous for exhibiting high-quality artwork. As an art complex, in addition to regular art exhibitions, movies, dance & music performances and plays are also shown here. On the B1 floor there is an art hall with a capacity for 250 people. Exquisite lightning and audiovisual system equipment are used for showing movies, performances and symposiums. At the art hall, many reviews on movies of the dramatic lives of artists are shown. Other events range from international concerts to project exhibitions of German filmmakers. If you want to relax, head to the traditional Korean house hall, Hanokgwan on the 1st floor. It boasts the unique architecture of modernized traditional Korean style. It is surrounded by bamboo, making it just the place for visitors to rest. It is also used as an exhibition space from time to time. Near Art Sonje Center are Gyeongbokgung Palace and Insa-dong. 


Seoul(Songpa-gu) , Jamsil(Lotte World)

Operated by Byeokje Galbi restaurant, Bongpiyang (Bangi Branch) is the main store, featuring Pyeongyang-style naengmyeon (cold buckwheat noodles) and dwaejigalbi (pork ribs). In particular, the combinations of deep meat broth and high-purity buckwheat noodles give a great taste.  


Seoul(Jung-gu)

Barugongyang Gosang is a Buddhist restaurant located on the 2nd basement floor of Center One Avenue in Euljiro, Jung-gu, Seoul. The name ‘Barugongyang’ refers to the name of the meal served at temples, where the simple act of eating is also a part of general discipline or training practices. Buddhist meals, which consist mainly of vegetarian and traditional foods, are attracting a great deal of attention worldwide as one of the most representative well-being and LOHAS (Life Style of Health and Sustainability) foods. The restaurant serves a dinner course, lunch special, and seasonal specialties.