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National Theater of Korea
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The National Theater of Korea was opened in 1950 as the first national theater in Asia. The theater is the base of operations for four performance groups: the National Drama Company, the National Changgeuk Company, the National Dance Company, and the National Orchestra Company. By supporting these performance troupes, the National Theater strives to globalize Korean traditional arts, modifying select pieces to reach a larger audience.

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Hotel The Plaza
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

The hotel is ideally situated in the center of Seoul, located close to many office areas, major banks, the hotel, and the city's main public transportation junctions. Namdaemun Gate and many shopping areas are not too far, making it convenient for business guests and tourists alike. Also, the hotel faces the Blue House and the former City Hall building directly at closer distance, completing a spectacular view over Seoul.

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Hotel Seokyo
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Hotel Seokyo is favorably located 40min away from the Incheon International Airport by bus and 20min from Gimpo Airport, providing clean, convenient facilities and rooms for its guests. The hotel offers a spectacular view of the Han River, with 115 cozy and large guest rooms that have been recently refurnished. Hotel Seokyo also has great food and serivces to satisfy every guest.

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Mugyo-dong Bugeogukjip
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

               

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Museum Kimchikan
Seoul(Jongno-gu) , Insadong・Jongnon

Since its foundation in 1986, the museum has displayed historical relics related to kimchi, different types of kimchi, mock-ups of the kimchi-making process, and information about the efficacy derived from the kimchi fermentation process. The museum now has changed its name to Kimchikan and has relocated to Insa-dong, a center of hallyu. Kimchikan aims to provide visitors with fun hands-on activities and a variety of information on kimchi. Visitors will learn about the origin and history of kimchi through historical books, paintings, and writings. Various types of kimchi containers, along with traditional kitchen utensils that were used to prepare it, will also be introduced. Various models show specific types of kimchi that were developed in regions all over Korea.

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Tiffany Tourist Hotel
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Tiffany Tourist Hotel in the upscale neighborhood of Cheongdam-dong features 43 Western-style and 9 Korean-style guestrooms at affordable rates. Guests may hop on a subway at the nearby subway station to access other areas of Gangnam-gu County for diverse commercial and cultural activities.

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Common Ground
Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Korea's first pop-up store built with shipping containers, Common Ground is approximately 5300 square meters in scale, made up of 200 large containers and is capable of transforming into different structures or moving into different places.Mega-sized mainstream brands are hard to spot in the common ground. Instead, new and trendy mid-sized shops by up-and-coming new designers and editorial shops can be found here.On the central square of the ground market, a weekend market is held with different themes. In addition, various events such as exhibitions and performances continue to entertain the shoppers while playing its role as a cultural space. On its 3rd floor terrace, famous restaurants sprawl along the sides of the alley. If you feel like having a light snack, you can also pop down to the food trucks on the market ground that offers an exotic gastronomic dining experience.

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Maeumui Munui
Seoul(Jongno-gu) , Insadong・Jongnon

The Maeumui Munui is one of the few stores in Korea specializing in handmade neckties. Neckties use 100% silk; scarfs are made by textile artists using natural dyes. Popular among young adults, artists and entertainers are the main patrons of the store. Every two months, artists in the Maeumui Munui change the patterns or styles of the store's neckties and scarfs. Products are only made in small quantities. 

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Dduksim Hanu - Apgujeong Branch
Seoul(Gangnam-gu)

Located in the between Garosu-gil in Sinsa-dong and Apgujeong Station, Dduksim Hanu – Apgujeong Branch is famous among local visitors as well as foreign visitors. Supplied with products from the main office, the fresh beef, including special parts of beef and the cuts especially suitable for being grilled, are provided at reasonable prices. Unlike usual meat restaurants, the interior is like a café, featuring a cozy ambience perfect for attracting foreign visitors.

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Korean Craft Promotion Foundation
Seoul(Jongno-gu) , Insadong・Jongnon

Master Craft Shop displays and sells high-quality Korean handicrafts, stamped with the UNESCO Seal of Excellence for Handicrafts. The shop possesses handicrafts by renowed master craftsmen and artists. Crafts have both practical and decorative uses. 

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