Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Palpal Minmul Jangeo (also called as Palpal Freshwater Eel) is a 30-year old restaurant specializing in dishes made with eel. Many people come to the restaurant to enjoy the savory and delicate taste of freshwater eel marinated with the restaurant’s novelty sauce that has been developed for 30 years.


Seoul(Jung-gu)

The Dongdaemun Fashion Town was slowly developed by Cerestar, Doota, Migliore, Pyounghwa, and wholesalers settling in Dongdaemun. Not only do Koreans shop in these areas, but visitors from Japan, China, Russia, and other countries have been known to frequently shop at both wholesale and retail stores here. The Hyeyang Elysium operates a special order shop (on floor G) for its foreign customers. There are also airport shuttle buses available to further attract more customers visiting from abroad. The merchants of the Hyeyang Elysium have plenty of knowledge in the latest fashions, as they personally research the fashion markets of Japan, Taiwan, and Hong Kong.


Seoul(Jongno-gu) , Insadong・Jongnon

Dynamic Maze is exactly what it sounds like: a vast maze requiring a variety of skills to complete tasks and find the exit. This indoor maze course has obstacles ranging from walls to climb over, missions requiring attention to details, screaming and dancing to simple trial and error if you want to escape.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Buam-dong in Jongno-gu, Seoul, Jeo Jip is a store specializing in chopsticks, a dining utensil commonly used not only in Korea, China, and Japan but also all over Asia and has long been made from hard materials such as metal, horn, and wood. Culturally, the shape and material of chopsticks are also known to vary depending on the status of the user, and more various materials were added to make interesting chopsticks in the modern times. Chopsticks are often used together with spoons. Chopstick specialty store Jeojip makes and sells chopsticks and spoons made of Korean traditional materials, patterns, and colors. Located atop the Buam-dong hill, the white-walled store displays neat arrays of chopsticks and spoons. Jeojip chopsticks are basically Korean lacquered types, but the designs, materials, lengths, and colors vary. Displayed on the right side of the store entrance is a gorgeous Korean traditional table set with chopsticks and spoons. Chopsticks are sold individually, but sets are more in demand. The store additionally sells spoon rests, cups, and plates, and gift wrapping is available.


Seoul(Mapo-gu)


Seoul(Jongno-gu) , Insadong・Jongnon

Beewon Guesthouse is not only an accommodation facility but also a communication space where both national and international tourists can exchange cultures, languages, and tourist information freely. The guesthouse is visited by many tourists who enjoy encountering all kinds of people and cultures, and provides breakfast for guests. Beewon Guesthouse is situated in Jongno, the center of shopping and tourism in Seoul. It is recommended to take a stroll through the nearby Secret Garden of Changdeokgung Palace and its beautiful trees.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Gangwonjeong has been around for about 20 years, and is famous for its samgyetang (chicken ginseng soup). The flavor of the broth and tenderness of the chicken are exceptional. Chicken is stuffed with sweet rice, dates, chestnuts, ginko nuts, ginseng, and whole garlic cloves of garlic and garnished with shredded spring onions, sunflower seeds, and black sesame seeds. Kimchi makes the best accompaniment.    


Seoul(Jongno-gu)

Bukchon Heritage Studio is a hands-on culture space where visitors can experience traditional Korean cultural heritages. It is located in a large Korean-style house at the entrance of Bukchon Hanok Village. The studio provides various things to see and enjoy in which the traditional and the new are harmoniously mixed. Exhibitions display artwork created by intangible cultural assets and great masters.  The exhibitions also present Korean traditions from ancient art to modern art and how the process has developed.  Also, chances to see the production process of Seoul’s traditional folk alcoholic beverage "samhaeju" and sample it are offered. Other hands-on programs include traditional food programs. * First opened on April 5, 2013 * Founded by Cho Yongsik, Kim Yangsu, Kim Tonghwan * Collection: statue of the Buddha from Goryeo Dynasty, metallic cultural assets such as a tower and incense burner, works of contemporary artists including Paik Nam-june, Seo Se-ok, Byun Chong-gon, and Choi Byung-hoon and modern and contemporary furniture designed by Ettore Sottsass, Michele de Lucchi, Gaetano Pesce, and George Nelson


Seoul(Jongno-gu) , Insadong・Jongnon

Insa-dong has been situated at the heart of the nation’s capital for over 600 years and was at the center of culture during the Joseon Dynasty (1392-1910). The Insa-dong area usually refers to the areas extending from the Anguk-dong Rotary to Tapgol Park in Jongro 2(i)-ga, past the Insa-dong Intersection. The notable features of Insa-dong are the countless alleys that branch out from the main street. Insa-dong has also become known as ‘Merry’s Area,’ one of the favorite shopping spots among foreigners. Over forty percent of the nation’s antique stores are clustered in the Insa-dong area, and they sell more valuable antiques compared to any other places in Korea. The price of the valuables and souvenirs in this area can range from 10,000 won to some hundred million won. Among the antiques sold there are old pictures, pottery, wooden containers and jewelry. There is a variety of artwork varying from earthenware of the Unified Silla Era to white pottery of the Joseon Era. Foreigners from all over the world including Japan, China, France, and America frequent Insa-dong to witness a truly traditional Korean atmosphere. Prices range greatly depending on the customers and the items. Old books are usually popular among the Japanese and Chinese tourists who can identify Hanja (Chinese characters). Antique books are purchased by many visitors, from history professors to antique collectors, at prices varying from 10,000 won to 30,000 won. Highly valued items are not sold and even if they are displayed in the store, as some shopkeepers do not intend to sell them. Archaeology and history books are the most popular selections. Some items are priceless so shopkeepers often name their own price, but keep in mind that some stores do have price tags to indicate products for sale. Tongmungwan is a representative store selling old books and has been run by a family for three generations. When you enter this small bookstore, you can see old books packed in rows. This bookstore was originally opened by the grandfather of the current shopkeeper, and is living proof of Insa-dong’s long-standing history. This is definitely a place worth visiting even if you do not intend to make a purchase. Traditional Korean ceramic ware is the main artwork Insa-dong has to offer. It is also the most popular item among tourists. Ceramic ware can be used in everyday life and many also consider it an essential decorative item. Ever since Queen Elizabeth I of England visited Insa-dong in April 1999 and praised the beauty of the ceramic art forms, many tourists from all over the world, including Europe, America, and Japan have become interested in them. Prices may start at 10,000 won, but can cost you up to some 10 million won. The most popular ceramic ware are pottery in the shape of a gourd bottle, costing anywhere from 100,000 won to 200,000 won. Keep in mind that the finer ceramic ware boast a clear color and have a clear resonant sound when tapped with the tip of your fingernail. Famous shops include ‘Park Young Suk Yo’ where Queen Elizabeth paid a visit and ‘Haedong Godoja.’ The main artwork offered are the common porcelain ware that have been recrafted, and pots of the Joseon Era. ‘Haedong Godoja’ is known for selling the best quality ceramic ware. ‘Goseohwa’ (old paintings and calligraphic arts) is another main form of artwork offered in Insa-dong. There are shops selling old artwork along with oriental paintings, as well as modern paintings. Shops such as Dongmundang and Gonghwarang display and sell old paintings along with calligraphic works. Antique furniture and other items are available at Naraksil and Gayajae. Naraksil offers great quality antique furniture such as bookshelves and bookstands, while Gayajae sells old pieces of furniture, stone Buddhas, and tiles. Other popular antiques can be found at ‘Toto’s Antiques’ where there are contemporary articles from the period before and after the liberation of Korea from Japanese forces. Even though there isn't any traditional artwork at this store, Korean antiques are displayed picturesquely. Toto’s Antiques seems to arouse nostalgia among its visitors, as it is decorated with old schoolbooks, toys, and ornaments from the 50’s and 60’s. Sunday is designated a pedestrian-friendly day as cars are not permitted in the area for on that day of the week. Instead, a flea market opens on this day to sell various antiques, accessories, artwork, and books. Traditional antiques from different parts of Korea as well as international antiques brought by foreign tourists are displayed throughout Insa-dong, allowing visitors to view many items in one glance. It is highly recommended that you visit Insa-dong on Sundays since you can also view the beautiful street art. When shopping in Insa-dong, make sure you check where the product is made. Recently, cheap Chinese goods such as teacups, wall tapestries, and small accessories have been brought into the Insa-dong markets and there have been cases where merchandise thought to be made in Korea turned out to be marked as ‘Made in China.’ So if you are looking to purchase only authentic Korean products, be sure to check the label. 


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Opened in October 2001, Best Western New Seoul Hotel has 160 guestrooms and several dining, entertainment and convenience facilities such as a business center, a souvenir shop and men's sauna. It is conveniently located in central Seoul near City Hall, providing guests with easy access to shopping, sightseeing, etc.