Seoul(Yangcheon-gu) , The Western Part of the Seoul

E-mart is a discount supermarket operated by Shinsaege, a department store franchise. Located in a residential area of Mokdong, E-mart Mokdong offers a wide variety of high quality products at affordable prices, and also features special sections including imported kitchen utensils, ceramics, the 'Digital Zone,' and many more.


Seoul(Jongno-gu) , Insadong・Jongnon

Sarangchae is located in Insa-dong, one of the most famous neighborhoods visited by tourists. Majority of the restaurant's customers are foreigners, and they offer reasonably priced Korean dishes that are highly popular among foreign visitors.


Seoul(Songpa-gu)

JDX targets customers in their thirties and forties, boasting both fashionable and functional golf wear. Aside from excellent functioality, it is a rising brand thanks to its sponsorship on behalf of golf tournaments, professional golfers and to frequent TV commercials. JDX at Munjeong-dong is directly run by the company and has more latest and markdown items than its other branch stores.


Seoul(Jung-gu) , Myeongdong

It’s Skin is a clinical skin solution brand whose products are all dermatologist approved. Snail slime creams and lotions and aloe products are very popular among shoppers from overseas. To better serve its international clientele, It’s Skin offers free international shipping for purchases over a certain amount.


Seoul(Jongno-gu)

Sejongno Park is located next to Sejong Center for the Performing Arts in central Seoul. Inside the park, there are wooden benches and shaded areas where people can sit and relax. Also available are water fountains, a round outdoor stage, and various sculptures. The lunch crowd from the nearby office buildings often come to the park during the weekdays. On the weekends, the park is also used as a venue for outdoor weddings. Seoul's anthem and the poem "Bulnori" by Ju Yo-han are written on a memorial stone that can be found inside the park.


Seoul(Jongno-gu) , Insadong・Jongnon

A popular attraction since the early 1970’s, this rather shabby and hard-to-spot restaurant has attracted many customers with its representative menu item, haemul kalguksu (seafood noodle soup). The soup is delicious and plenty enough for a hearty meal compared to its relatively low price. The noodles are chewy as they are freshly prepared every day and the clam-broth soup is full of flavor. The appearnce of this restaurant may seem old, but it's a recommended spot for a simple and delicous meal.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

Thanks to its rich history, Namdaemun Shopping Center boasts not only an impressive array of items, but items not available elsewhere. For instance, visitors can find all kinds of hard-to-get camera parts and accessories. Local products from across the country are also readily available in Namdaemun Shopping Center.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Alternative Space Loop (also known as the “Loop”) is a non-profit gallery that provides exhibition space and support programs for young and promising artists. In the late 1900s, many artists could not afford to pay for exhibition space in a gallery and struggled to pursue their passion for the arts. The idea of a “free alternative exhibition space” was born and as a result, the Loop was opened in Sangsu-dong in Feb, 1999. In 2005, the Loop was moved to Seogyo-dong, its current location.On the first floor and in the basement, the works of new artists are on display. On the 2nd floor, there is a small café where visitors can take a break and enjoy a cup of coffee, have discussions, or read one of the books provided.The Loop has been holdng exhibitions and performances more than ten times a year ever since its opening. The gallery engages in diverse international exchanges such as Tirana Biennale and in 2002, was invited to the Gwangju Biennale as an alternative art space. 


Seoul(Jongno-gu) , Insadong・Jongnon

Located in neighborhood of Insa-dong, the restaurant Nuri represents how traditional Korean-style houses should be remodeled and utilize their own qualities. Foreigners who are not accustomed to taking their shoes off will find this place comfortable thanks to the owner's idea of not having the traditional style of sitting on the floor.The building still has the original hanok style yard and a spacious dining hall often seen in the traditional houses. Standing strong for more than 100 years, the restaurant not only specializes in introducing the charms of hanok buildings, but delicious and healthy dosirak jeongsik (set meal in a traditional lunch box) and traditional teas. Their food is prepared with local specialties delivered directly from farms, which makes it just as healthy as it is tasty.The food is also available in takeout or for delivery service. Favored by Koreans and foreigners alike, the restaurant is busy on year round.


Seoul(Jongno-gu) , Insadong・Jongnon

With a name derived from Shanghai's beautiful garden, Yu Yuan displays the glamorous exuberance and abundance of Shanghai in the 1920s. Offered menus are mostly based on Guangdong cuisine along with other Chinese regional specialties such as Bejing Duck.