Seoul(Jongno-gu) , Insadong・Jongnon

Beewon Guesthouse is not only an accommodation facility but also a communication space where both national and international tourists can exchange cultures, languages, and tourist information freely. The guesthouse is visited by many tourists who enjoy encountering all kinds of people and cultures, and provides breakfast for guests. Beewon Guesthouse is situated in Jongno, the center of shopping and tourism in Seoul. It is recommended to take a stroll through the nearby Secret Garden of Changdeokgung Palace and its beautiful trees.


Seoul(Songpa-gu)

JDX targets customers in their thirties and forties, boasting both fashionable and functional golf wear. Aside from excellent functioality, it is a rising brand thanks to its sponsorship on behalf of golf tournaments, professional golfers and to frequent TV commercials. JDX at Munjeong-dong is directly run by the company and has more latest and markdown items than its other branch stores.


Seoul(Yangcheon-gu) , The Western Part of the Seoul

E-mart is a discount supermarket operated by Shinsaege, a department store franchise. Located in a residential area of Mokdong, E-mart Mokdong offers a wide variety of high quality products at affordable prices, and also features special sections including imported kitchen utensils, ceramics, the 'Digital Zone,' and many more.


Seoul(Mapo-gu)


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Alternative Space Loop (also known as the “Loop”) is a non-profit gallery that provides exhibition space and support programs for young and promising artists. In the late 1900s, many artists could not afford to pay for exhibition space in a gallery and struggled to pursue their passion for the arts. The idea of a “free alternative exhibition space” was born and as a result, the Loop was opened in Sangsu-dong in Feb, 1999. In 2005, the Loop was moved to Seogyo-dong, its current location.On the first floor and in the basement, the works of new artists are on display. On the 2nd floor, there is a small café where visitors can take a break and enjoy a cup of coffee, have discussions, or read one of the books provided.The Loop has been holdng exhibitions and performances more than ten times a year ever since its opening. The gallery engages in diverse international exchanges such as Tirana Biennale and in 2002, was invited to the Gwangju Biennale as an alternative art space. 


Seoul(Seongbuk-gu) , Samcheongdong・The Northern Part of the Seoul

The chef of Samcheonggak Korean restaurant religiously insists on maintaining the authentic taste of Korean cuisine and culture, combining passion and 30 years of cooking experience to present diners with the genuine taste of Korea. Traditional Korean dishes presented with Korean-style service ensure visitors a cultural experience as well as a satisfying meal.The Samcheonggak (삼청각) Korean restaurant is located on the first floor of Ilhwadang and offers a scenic view of the mountains. For special occasions, book one of the five private rooms and celebrate with a Korean meal set full of flavor and tradition.


Seoul(Jongno-gu) , Insadong・Jongnon

Insa-dong has been situated at the heart of the nation’s capital for over 600 years and was at the center of culture during the Joseon Dynasty (1392-1910). The Insa-dong area usually refers to the areas extending from the Anguk-dong Rotary to Tapgol Park in Jongro 2(i)-ga, past the Insa-dong Intersection. The notable features of Insa-dong are the countless alleys that branch out from the main street. Insa-dong has also become known as ‘Merry’s Area,’ one of the favorite shopping spots among foreigners. Over forty percent of the nation’s antique stores are clustered in the Insa-dong area, and they sell more valuable antiques compared to any other places in Korea. The price of the valuables and souvenirs in this area can range from 10,000 won to some hundred million won. Among the antiques sold there are old pictures, pottery, wooden containers and jewelry. There is a variety of artwork varying from earthenware of the Unified Silla Era to white pottery of the Joseon Era. Foreigners from all over the world including Japan, China, France, and America frequent Insa-dong to witness a truly traditional Korean atmosphere. Prices range greatly depending on the customers and the items. Old books are usually popular among the Japanese and Chinese tourists who can identify Hanja (Chinese characters). Antique books are purchased by many visitors, from history professors to antique collectors, at prices varying from 10,000 won to 30,000 won. Highly valued items are not sold and even if they are displayed in the store, as some shopkeepers do not intend to sell them. Archaeology and history books are the most popular selections. Some items are priceless so shopkeepers often name their own price, but keep in mind that some stores do have price tags to indicate products for sale. Tongmungwan is a representative store selling old books and has been run by a family for three generations. When you enter this small bookstore, you can see old books packed in rows. This bookstore was originally opened by the grandfather of the current shopkeeper, and is living proof of Insa-dong’s long-standing history. This is definitely a place worth visiting even if you do not intend to make a purchase. Traditional Korean ceramic ware is the main artwork Insa-dong has to offer. It is also the most popular item among tourists. Ceramic ware can be used in everyday life and many also consider it an essential decorative item. Ever since Queen Elizabeth I of England visited Insa-dong in April 1999 and praised the beauty of the ceramic art forms, many tourists from all over the world, including Europe, America, and Japan have become interested in them. Prices may start at 10,000 won, but can cost you up to some 10 million won. The most popular ceramic ware are pottery in the shape of a gourd bottle, costing anywhere from 100,000 won to 200,000 won. Keep in mind that the finer ceramic ware boast a clear color and have a clear resonant sound when tapped with the tip of your fingernail. Famous shops include ‘Park Young Suk Yo’ where Queen Elizabeth paid a visit and ‘Haedong Godoja.’ The main artwork offered are the common porcelain ware that have been recrafted, and pots of the Joseon Era. ‘Haedong Godoja’ is known for selling the best quality ceramic ware. ‘Goseohwa’ (old paintings and calligraphic arts) is another main form of artwork offered in Insa-dong. There are shops selling old artwork along with oriental paintings, as well as modern paintings. Shops such as Dongmundang and Gonghwarang display and sell old paintings along with calligraphic works. Antique furniture and other items are available at Naraksil and Gayajae. Naraksil offers great quality antique furniture such as bookshelves and bookstands, while Gayajae sells old pieces of furniture, stone Buddhas, and tiles. Other popular antiques can be found at ‘Toto’s Antiques’ where there are contemporary articles from the period before and after the liberation of Korea from Japanese forces. Even though there isn't any traditional artwork at this store, Korean antiques are displayed picturesquely. Toto’s Antiques seems to arouse nostalgia among its visitors, as it is decorated with old schoolbooks, toys, and ornaments from the 50’s and 60’s. Sunday is designated a pedestrian-friendly day as cars are not permitted in the area for on that day of the week. Instead, a flea market opens on this day to sell various antiques, accessories, artwork, and books. Traditional antiques from different parts of Korea as well as international antiques brought by foreign tourists are displayed throughout Insa-dong, allowing visitors to view many items in one glance. It is highly recommended that you visit Insa-dong on Sundays since you can also view the beautiful street art. When shopping in Insa-dong, make sure you check where the product is made. Recently, cheap Chinese goods such as teacups, wall tapestries, and small accessories have been brought into the Insa-dong markets and there have been cases where merchandise thought to be made in Korea turned out to be marked as ‘Made in China.’ So if you are looking to purchase only authentic Korean products, be sure to check the label. 


Seoul(Jongno-gu)

Sejongno Park is located next to Sejong Center for the Performing Arts in central Seoul. Inside the park, there are wooden benches and shaded areas where people can sit and relax. Also available are water fountains, a round outdoor stage, and various sculptures. The lunch crowd from the nearby office buildings often come to the park during the weekdays. On the weekends, the park is also used as a venue for outdoor weddings. Seoul's anthem and the poem "Bulnori" by Ju Yo-han are written on a memorial stone that can be found inside the park.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in neighborhood of Insa-dong, the restaurant Nuri represents how traditional Korean-style houses should be remodeled and utilize their own qualities. Foreigners who are not accustomed to taking their shoes off will find this place comfortable thanks to the owner's idea of not having the traditional style of sitting on the floor.The building still has the original hanok style yard and a spacious dining hall often seen in the traditional houses. Standing strong for more than 100 years, the restaurant not only specializes in introducing the charms of hanok buildings, but delicious and healthy dosirak jeongsik (set meal in a traditional lunch box) and traditional teas. Their food is prepared with local specialties delivered directly from farms, which makes it just as healthy as it is tasty.The food is also available in takeout or for delivery service. Favored by Koreans and foreigners alike, the restaurant is busy on year round.