Seoul(Jongno-gu) , Insadong・Jongnon

The Choi Gi Soon Dackjongyi Doll Institute makes and displays Dackjongyi dolls (traditional Korean dolls). The dolls are made of special paper created from mulberry trees. Naturally, they ooze a unique scent that comforts visitors. This cozy gallery displays traditional Korean dolls from the past to the present. Visitors can watch and attend a craft class. The dolls can be leased for exhibition, purchased, or customized upon request. 


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The interior of the restaurant is dressed in Japanese style, offering a foreign environment for customers. Fresh, natural ingredients are used instead of MSG to give the udon soup base a refreshingly clean flavor. There are 5~6 different types of udon offered on the menu that are adapted to the taste of Koreans, such as Kimchi Udon and Oden Udon. Recommended set menus include the Okonomi-Teishoku (with tuna sashimi), Tokumi-Teishoku, and Tonkatsu-Teishoku (pork cutlet, rice, udon).


Seoul(Yongsan-gu) , Itaewon・Yongsan

Over the Rainbow is a popular eyewear shop among young people. It boasts colorful items matching well with ever-chaging seasonal clothing. New items appear every two months. Thanks to its fast services from eye exams to fitting services, Over the Rainbow has attracted many loyal international tourists.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Central City, located in Banpo-dong, Gangnam-gu, is a high-end lifestyle cultural complex that is often thought of as “a city in the city.” Main landmarks at the complex are Shinsegye Department Store, Marriott Hotel, Central Park, and Millennium Hall, which is mainly used as a venue for weddings and other large events. Convenient facilities include banks, hospitals, investment banks, a post office and a large parking lot. The Central City building is not only praised for its advanced architecture, but has also become a main hangout spot for Korean youth. In particular, Marquis Plaza (a high-end luxury shopping mall), Synnara Record music store, Youngpoong Bookstore, and Central 6 (a multiplex theater), and the high-tech arcade are attract the younger generation, especially on the weekends. The entire area of Central City measures 430,000㎡(approximately 130,000 pyeong) and is one of the largest single buildings in the country. Over 200,000 people pass through Central City each day, as it is part of a major subway station (Express Bus Terminal Station) and express bus terminal.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Hyoje-dong in Jongno, Jipbul-gui Hwangso Gopchang (짚불구이황소곱창) specializes in straw-fire grilled bull intestines. Oriental herb powders are used to get rid of the smell of the intestines as well as burn away the fat. The use of straw in the fire further reduces the characteristic odor of the meat. Among the specialty restaurants serving the dish, this particular restaurant is quite famous, thanks in part to its appearance on several TV programs.


Seoul(Seocho-gu)

Hangaram Art Museum, located in the left wing of the Seoul Arts Center, displays a unique exhibition of formative arts. Established in 1990, the museum has a total area of 15,540㎡ and contains 6 exhibition halls (including one for oversized artwork), a storage area, and an art shop. The building features a lighting system that controls the humidity and temperature and is equipped with a luminous ceiling system that captures natural sunlight and feeds it into the museum, allowing visitors to enjoy a brightly lit viewing area. The Art Square in front of the museum houses a wide range of exclusive artwork and serves as a venue for various events such as the Cloz Art Market. Visitors may also enjoy the open-air café right in front of the building or dine at “Yehyang,” a traditional Korean restaurant right down the stairs.


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Seoul() , Hongik-University-Area

               


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Having completed a grand remodeling project in 2007, Sejong Center offers customer-friendly programs aimed at improving the quality of art performances in a comfortable resting area. Comprised of the Grand Theater of Sejong Center, Sejong M Theater, Sejong Chamber Hall, Exhibition Hall, and other subsidiary facilities, Sejong Center is a multicultural art center.Various genres of performances including traditional, classic, and crossover taken place in the center, giving many opportunities for cultural nostalgia.


Seoul(Jung-gu)

Wongudan (Hwangudan) Altar refers to an altar complex for the rite of heaven. The rites were first performed in the Goryeo Dynasty by King Seongjong in the first month of 983 (2nd year of his reign), but was repeatedly adopted and abolished, and eventually stopped at the start of the Joseon Dynasty. Then in 1456 (2nd year of King Sejo), the practice was temporarily standardized and the rites were performed at Wongudan (Hwangudan) Altar again in 1457. However, rites were again abolished in 1464 (10th year of King Sejo). It wasn’t until 1897 (34th year of King Gojong) when the Joseon Dynasty was renamed the Korean Empire and King Gojong ascended to emperor, that the rite was revived. Now, Hwangungu Shrine and three stone drums stand at the location of the former altar complex. The three stone drums symbolize the instruments used for the rites. The shrine was completed in 1899, two years after the altar was started in 1897. Today, the Hwangungu Shrine still stands within the hotel grounds of the Westin Chosun Hotel.