Seoul(Jongno-gu) , Insadong・Jongnon

Seochon Village, literally meaning west village, is named in reference to its location west of Gyeongbokgung Palace. The old hanok houses lining the long alleys well harmonize with newly emerging shops and stores. Walking through the alleys that resembles a big maze, visitors will be nicely surprised by murals and adorable pictures.A hint of Korea's tradition is truly well balanced with many modern and stylish spaces that bring out the authentic and simple beauty and coziness of Seochon Village.


Seoul(Jongno-gu) , Insadong・Jongnon

The Museum of Korean Art consists of the temple museums in Wonseo-dong and Changsin-dong, in Jongro-gu in Seoul. They are specialized Buddhist art museums with about 6,000 relics related to Buddhism including statues, paintings, ceramics, and folk crafts. Some of them are national cultural assets: Treasure No. 1204 is Uigyeomdeungpilsuwolgwaneumdo and Treasure No. 1210 is Cheongnyangsangwaebultaeng. The museum in Changsin-dong has on exhibit the Daeungjeon Sinjungdo, a cultural asset of Seoul City. The museum was established to promote not only Buddhist art but also other genres and traditional art forms.


Seoul(Jung-gu) , Insadong・Jongnon

Gomguksi is a soup consisting of handmade noodles and beef slices in a thick and rich beef broth. Gomguksi became famous through word-of-mouth by tourists from the neighboring country of Japan. These days the restaurant is always crowded with people. Also, the side dishes that accompany Gomguksi are extremely delicious.  


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

The Shinhan Museum was established in February, 1997 with the purpose of helping the general public gain a deeper understanding of the development and history of Korea's finance industry. The Shinhan Museum is located on the third and fourth floors of the Shinhan Bank Gwanghwamun branch in Jung-gu Taepyeong-ro and measures a total of 1,320.93㎡. Over 3,500 items are on display detailing the past, present, and future of Korean finance.


Seoul(Songpa-gu) , Jamsil(Lotte World)

California Hotel is located in Songpa-gu Garak-dong, a central area for business, sports, and culture in Seoul. Thanks to its convenient location near major points of interest and facilities such as Jamsil Lotte World, Olympic Park, COEX, City Airport Terminal, and Jamsil Stadium, California Hotel is a popular accommodation choice among both business travelers and tourists. Guestrooms feature a modern and luxurious décor and are equipped with state-of-the-art facilities such as a shower with massage functions, whirlpool bathtub, air cleaner, large flat screen TV, DVD player, and computer.


Seoul(Gwangjin-gu)

Seoul Children's Museum is a facility established by the Seoul City government to help enhance the children's creativity and imagination. The museum offers various cultural activities, as well as arts and science programs that are fun for kids and also enjoyable for parents and teachers. There are about 100 interactive items on display from the basement level to the third floor.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Samgyetang Maeul is a restaurant that has passed down the secrets of its delicious Samgyetang (chicken ginseng soup) for three generations. Praised for its rich and delicious broth, the restaurant is also known for the unique way it cooks its rice. Instead of cooking the rice in the chicken (the typical method of preparing samgyetang), the rice is boiled in the broth, resulting in a soft, almost porridge-like rice that complements the tender chicken.  


Seoul(Jongno-gu) , Insadong・Jongnon

The Savina Museum provides visitors will fresh and exciting pieces that reflect the diverse and dynamic aspects of Korean modern art. Museum organizers actively focus on developing the museum’s exhibitions, educational programs, publications, and art collections, continually working to transform the museum into a living, breathing center of the arts. The museum not only supports the development of artists from a more traditional list of fields like painting, sculpture, photography and media arts, but also introduces exhibits highlighting new trends in the art world.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Masil specializes in seafood and takes pride in serving food made with only the finest ingredients. Hairtail and mackerel are even flown in fresh from Jeju Island as part of the restaurant’s efforts to provider customers with authentic, high-quality dishes. Braised hairtail is a recommended dish at the restaurant and the thornback dishes tend to go well with an ice-cold serving of makgeolli (rice wine), making these dishes popular among office workers hoping to relax after a long day.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Ojangdong Heungnamjip has been serving only authentic North Korean style cold noodles (naengmyeon) over the three generations since 1953. It keeps its same taste of various menu such as gogi-hoe-naengmyeon (cold buckwheat noodles with meat and raw fish), hoe-bibim-naengmyeon (spicy cold buckwheat noodles with raw fish) over 60 years