5.0/2
Seoul(Jung-gu) , Dongdaemun

The popular Korean dairy company 'Binggrae' is opening a new flagship store called the 'Yellow Cafe' in Seoul's Dongdaemun district. Known for its iconic banana-flavored milk, the new concept shop will serve as a tribute to the popular drink. The Yellow Cafe will be located in the Dongdaemun branch of Hyundai Outlet Store and it will serve as the brand's first cafe-integrated store. To pay tribute to the popular drink, the shop will feature a sunny yellow interior and branded tableware. As far as the menu, the shop will sell a selection of food and drinks made with the brand's banana-flavored milk, including lattes, milkshakes, puddings, ice cream and tarts. Additionally, fans will be able to purchase accessories and souvenirs inspired by Binggrae's iconic drink.                      



※Closed
5.0/1
Seoul(Jung-gu) , Dongdaemun

Palsaek Samgyeopsal serves fresh local pork belly meat seasoned with eight kinds of special sauces (ginger, wine, ginseng, pine leaves, herbs, curry, soybean paste, and pepper paste) and all-you-can-eat fresh veggies. The cozy vibe inside makes you feel at home, while the restaurant is large enough for team parties or family gatherings. Also, it was introduced on famous TV programs, dramas, and used as a filming site as well as Japanese media like NHK, Fuji TV, Asahi TV, NTV, TVBS as a part of Korean famous restaurant introduction programs and varied magazines. Most customers are from Japan, Hong Kong, and Taiwan. For now, the restaurant also has a branch in Melbourne, Australia to promote the delicious taste of Korean food.                  



※Closed
5.0/1
Seoul(Jung-gu)

Migliore is a clothing fashion mall located in Dongdaemun with hundreds of wholesale shops. Much of the Dongdaemun area from Jongno 5(oh)-ga to the Dongdaemun Subway Station is a flea market selling clothing, sporting goods, home appliances, furniture, etc. However, as Dongdaemun underwent modernization, fashion malls like Migliore, Cerestar, and Doota were established. The Dongdaemun Migliore sells the latest fashions marketed to the younger generation, with customers in their teens making up 80% of their business. Migliore is a convenient facility that has an enormous variety of products sold at reasonable prices.


Seoul(Jung-gu) , Insadong・Jongnon

Located at the heart of Dongdaemun in Jung-gu, Seo, Hyundai City Outlet Dongdaemun Branch is an urban shopping outlet operated by Hyundai Department Store. The mall features over 270 brands from the second basement to the ninth floor. Housed on the first basement up to the second floor are a lifestyle mall and a cultural complex where visitors can experience various items. The third to eighth floors display various fashion brands of men's wear, women’s wear, sportswear, and outdoor items. The ninth floor is a restaurant row, but there are also reputable food and beverage brands based in Seoul on the first basement. Overall, the interior design in black and many lighting designs draw shoppers. Several spots both inside and outside the Hyundai City Outlet building are special and unique, based on the company’s concept of fusing shopping and popular culture. In front of the main entrance is a photo zone; in the first basement, visitors can walk along the expansive garden-cum-plaza connecting the exterior. On the men's wear floor is a classic barbershop. On the eighth floor, where children’s clothing are sold, moms and kids can hang out at a kids’ café, and on the floor above is a small art gallery near Membership Desk.


5.0/1
Seoul(Jung-gu) , Dongdaemun

Lotte Fitin is a fashion mall easily accesible by public transportation as it is directly connected to the Dongdaemun History & Culture Park Station. It is the first site in Dongdaemun-gu commercial district to have the digital electronics store Hi Mart. The mall has implemented fixed prices to offer goods at reasonable prices. A variety of events and attractions take place to provide a more enjoyable shopping experience. Recently, on the 9th floor, Klive, a venue to see hologram concerts of some of your favorite Kpop stars, opened. The venue features the concert hall, a cafe (with great views of the Dongdaemun area), an art gallery, gift shop, and more! The outside facade of Lotte Fitin is lit up and changes, displaying varying media, a first of its kind in Korea. Also, the food court was designed by world-renowed designer Karim Rashid, and the interior designs are pleasant and elegant and vary by floor.


Seoul(Dongdaemun-gu) , Dongdaemun

The Home Plus Dongdaemun Branch is a large discount supermarket near the Jegi-dong Yangnyeong Market (an herbal medicine market) and Cheongnyangni Station. The store carries a wide variety of products, allowing shoppers to easily find the items they need. After shopping at the Home Plus Dongdaemun Branch, shoppers can also stroll through the nearby herbal medicine market.


Seoul(Jongno-gu) , Dongdaemun

As one of the largest markets in Asia, Dongdaemun Shopping Complex boasts huge hanbok shops. Most of the hanbok in Korea are distributed there. It offers a wide array of hanbok from traditional hanbok to modernized hanbok in addition to accessories and clothing materials. Dongdaemun Shopping Complex is a popular spot among international tourists who want to experience traditional Korean culture and purchase various souvenirs.


4.0/1
Seoul(Jongno-gu) , Dongdaemun

The Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December of 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing for all the latest global fashion trends. The Dongdaemun Shopping Complex is now now also building up its reputation as a hub of international design.


Seoul(Jongno-gu) , Dongdaemun

As one of the largest markets in Asia, Dongdaemun Shopping Complex boasts huge accessory shops. Most of the handmade accessories in Korea are distributed here. Colorful accessories with unique designs are available at inexpensive prices.


Seoul(Jongno-gu) , Dongdaemun

Kyochon Chicken is one of the largest restaurants that specialized in Korean Fried Chicken. They opened their first store in year 1991 and they managed to expand their business and opened 150 stores within 8 years in year 1999, and they opened branches in the USA and China in year 2007. It’s quite something isn’t it? This also gives a clue to the quality and taste of their chicken that was so widely accepted in the whole of South Korea.