The Jincook’s signature menu, suyuk gukbap, is a traditional Korean dish made with meat and rice mixed in a beef broth. This dish is traditionally served to big groups because of its convenience and affordability and it was also a common dish among commoners. The Jincook seeks to transform this stereotype with gukbap made with the highest quality ingredients and served in a modern and stylish setting. The Jincook serves a variety of hot dishes but they also have some cold dishes on their menu during the summer. One of the restaurant's specialties is the naengmyeon with charbroiled beef which is made with a unique recipe using carefully-picked ingredients. In addition, the restaurant was rated as the #1 brand in 2013’s research on consumer preferences, and it received the premium brand award as selected by female consumers.