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Seoul(Jongno-gu) , Insadong・Jongnon

The National Souvenir Center is a duty free shopping complex that sells Korean souvenirs, including crafts, pottery, lacquerware inlaid with mother-of-pearl, traditional food items, and Korean celebrity memorabilia. Visitors can expect to find items that are made by renowned local artists as well as of cultural and historical significance.


4.0/1
Seoul(Jongno-gu) , Insadong・Jongnon

Sinseon Seolnongtang is a restaurant specializing in Seolnongtang (ox-bone soup). Thanks to its especially rich and sweet broth, the restaurant has gained in popularity, expanding nationwide. The Myeongdong branch in particular has become a must-visit stop for many Japanese tourists after the restaurant was featured in popular Japanese magazines such as VIVI, With, More, and Mine. An average of 50 Japanese visitors dine at the restaurant daily. Besides the seolleongtang, other popular dishes at the restaurant include dumpling soup and rice cake (tteok) soup cooked with ox-bone broth, Suyuk (boiled beef), and Dolpan Sundae Bokkeum (stir-fried Korean black pudding in a hot dish). All menu items are available for take-out.                 Sinseon Seolnongtang-Itaewon Branch  Sinseon Seolnongtang - Myeongdong Branch Sinseon-Seolnongtang-Insa-dong-Branch   Sinseon Seolnongtang-Hongdae Branch



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Seoul(Jongno-gu) , Insadong・Jongnon

Insadong Geujip, located in the famous neighbourhood of Insadong, is a Korean fusion restaurant that is particularly well known for its traditional, yet unique interior. Along with “Insadong Seafood Rice,” and “Insadong Geujip On Rice”, diners can find a range of delicacies including Hanbang Bossam (Herbal Napa Wraps with Pork), Savory Seafood & Spring Onion Pancake, and Kimchi Parae Pancake on the menu.The restaurant's specialty, Geujip On Rice, a sort of Bibimbab made with a variety of seafood, vegetables and edible flowers and mixed together with rice and a red pepper paste called gochujang. The basic serving size is large enough to feed two.The restaurant is housed in an old hanok (Korean traditional house) and has been carefully renovated to preserve the house’s traditional feel. Indoor lights wrapped with hanji, Korean traditional paper, shine a soft glow over the entire dining area and add to the overall ambience. 


5.0/1
Seoul(Jongno-gu) , Insadong・Jongnon

Bizeun is a cafe that serves as many as 250 different types of Korean traditional rice cake. Conveniently located alongside a myriad of souvenir stores in one of Seoul's most popular tourist attractions, Bizeun - Insadong Branch offers a wide variety of rice cake and rice pastries. The store also serves such traditional drinks as sikhye (rice punch), sujeonggwa (cinnamon punch), and differen types of tea, as well as frozen beverages.


Seoul(Jongno-gu)

Opened in 1979, Kukjae Embroidery specializes in embroidered crafts using Korean traditional patterns. Every product is handicrafted, delicate, and elegant. Kukjae Embroidery is known as a frequent destination of foreign dignitaries. It offers a seminar in which international tourists can learn how to make embroidered crafts.


Seoul(Jongno-gu) , Insadong・Jongnon

Insadong Chatjip is a hanok teahouse that serves home-made traditional tea. Even the red beans used in the summer delicacy Patbingsu are carefully prepared at the restaurant.


Seoul(Jongno-gu) , Insadong・Jongnon

This place maintains the tradition of Jeonju rice with mixed vegetables. You can taste the true flavor of Jeonju rice with mixed vegetables that is world famous for its abundant nutrients. During the weekday from 7 o’clock in the evening, there is a 1-hour concert of Korean classical music. *Best Korean Restaurant as designated by The Seoul Metropolitan Government    


Seoul(Jongno-gu) , Itaewon・Yongsan

Hotel Crown is a premier hotel that was renovated in May, 2002. The hotel is in close proximity to Jongno and Insadong, making it a convenient place to stay for tourists.



Seoul(Jongno-gu) , Insadong・Jongnon

Toyo specializes in pottery for daily use such as mugs, plates, and tea cups. Crafted by Sonnae Pottery (a pottery village in Jinan, Jeonbuk), pottery in Toyo demonstrates sophisticated simplicity and elegance. Guests can also can view pottery for decorative purposes. The Sonnae Pottery was honored with the 2008 UNESCO Seal of Crafts Exellence in East Asia. 


Seoul(Jongno-gu) , Insadong・Jongnon

Insa-dong PR Center opened in 2006 with the goal of providing accessible education for both domestic and international visitors to understand Korean tradition and history. It was built as a private residence for Prince Uichin (1877-1955), one of the sons of Emperor Gojong (1852-1919).It also introduces the tradition and culture of Insa-dong, and provides tour pamphlets and tourist assistance in multiple languages (English, Japanese and Chinese). Visitors can try the traditional costumes and enjoy Wi-Fi within the facility.