Seoul(Jongno-gu)

The 24 Guest House Jongno Tower offers guests practical Korean-style rooms at reasonable prices and excellent services delivered by competent young staff who will be only too happy to recommend tourist attractions at any time with their fluent linguistic ability in various languages. The hotel is popular among foreign tourists in particular. The surrounding tourist destinations include Gwangjang Market, the footpath along Cheonggyecheon Stream, Dongdaemun Shopping Town, Jongmyo Shrine, Bukchon Hanok Village, Changgyeonggung Palace, the shopping street in Jongno 5-ga, and various cultural and artistic areas of the city center including Insa-dong, Myeong-dong, and Daehak-ro, where tourists can experience Korea’s passion and energy on the city’s lively streets 24/7.


Seoul(Jongno-gu) , Insadong・Jongnon

There are ancient palaces well-matched with modern buildings in Jongno Cheonggye Special Tourist Zone. Not only cultural assets from Joseon Dynasty, such as Gyeongbokgung Palace, Changdeokgung Palace, Deoksugung Palace and Jongmyo Shrine, but a number of museums are also located in this zone. Those who visit this zone can encounter diverse streets like Insa-dong Culture Street, Gwancheol-dong Street of Youth, Jewelry Shopping Street, Seun Electronics Market, Lighting Store, Gwangjang Market and Stationary Store Street. Besides these areas, there is still more to see in this zone. Today, the zone is a must-visit place for foreign tourists. Visitors can experience Korean culture and traditions at Sancheong-dong, Bukchon and Insa-dong. Bukchon offers Hanok (Korean traditional house) stays and cultural experiences, and visitors can feel the aesthetic essence of Korean culture. Restaurants around Insa-dong and Samcheong-dong serve fusion cuisine as well as traditional dishes. Along the streets are galleries of various sizes where one can spend some quiet time. Gwanghwamun Gate, where newspaper companies, government and public agencies and bookstores are located, is a great place to learn about the lifestyle and culture of people in Seoul. The trail along Cheonggyecheon Stream is well-managed. In the area around Jongno there are more than 14,000 shops and stores dedicated to fashion, including clothing and footwear, jewelry, electronics, stationary goods and accessories. There are many unique things to see. Many of them are old and have stood witness to the ups and downs of the area for decades. Various festivals take place in the area around Jongno and Cheongyecheon Stream, and it is worthwhile to take a look at the narrow alleys that hold on to the atmosphere of an old neighborhood. It is also near Cheongwadae, the presidential residence. For a Cheongwadae tour, it is required to submit an application in advance. * Current State Jongno & Cheonggye Special Tourist Zone 1) Districts Covered: Gwanghwamun Building~ Sungin-dong Intersection (Areas around Seorin, Gwancheol, Gwansu, Jangsa and Yeji-dong, parts of Sinmunno 1(il)-ga, Jongno 1 (il) to 6 (yuk)-ga, Changsin-dong, Jongno-gu, Seoul) 2) Area: 540,602㎡ * Tourist Attractions palaces, art galleries, museums, Changdeokgung Palace and Jongmyo Shrine (UNESCO World Heritage)


Seoul(Jongno-gu) , Insadong・Jongnon

You can taste the naturally grown Korean beans, Jangdan beans, and traditional soybean from Gangwon-do. A full course meal with steamed snow crab, sliced live fish, Maesaengi soup, and 10 different kinds of side dishes with rice steamed in bamboo is served. This place is frequently visited by overseas VIPs and foreigners.*Best Korean Restaurant as designated by The Seoul Metropolitan Government


Seoul(Jongno-gu)

Jongno Cultural Festival is one of the biggest festivals held by the district located in central Seoul.This festival is comprised of several festivals under the district theme including the Insadong Cultural Festival, Royal Court and the Nobility’s Traditional Food Festival, Yukuijeon (Six Major Markets of the Joseon Dynasty) Experience Festival and Daehangno Small Theater Festival.In addition, visitors can participate in a wide range of themed events like the Bukchon Festival and Nationwide Archery Competition.


Seoul(Jongno-gu) , Insadong・Jongnon

It is a shabu-shabu-style handmade dumpling restaurant with handmade dumplings and various vegetables.


Seoul(Jongno-gu)

Mojito Jongno is a casual lounge serving up a mix of delicious dishes and drinks in Jongno's Avenue of Youth. The restaurant operates with the catch-phrase "fresh" to indicate using only the freshest ingredients. The restaurant is large, making it the perfect venue for groups and families. As the name signifies, the restaurant serves up some of the best-tasting mojitos, made by a master. The restaurant recieves no end of praise from international visitors. For people who are short for time, the restaurant has plans to open a take-out restaurant on the first floor, so people walking along Jongno's Avenue of Youth can enjoy Mojito as well.


Seoul(Jongno-gu)

Jongno Sarangga (Formerly Chilgapsan) is a gourmet restaurant that is so popular that there is always a group of regulars lined up outside, even during lunch! Neobiani-gui, grilled sliced beef, is one of the restaurant’s specialties, along with soybean paste stew with crushed tofu in dried anchovy broth. It’s not only the amazing tastes of these delectable dishes that draw customers, but also the reasonable prices. If you plan to visit Jongno Sarangga (Formerly Chilgapsan), make sure to make a reservation to avoid some of the wait.