Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.


Seoul(Jung-gu) , Sinsadong・Garosu-gil

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. A passageway for traffic is located at the east and west ends of the gate. Different from the other gates, Sungnyemun’s tablet has its name written vertically. When the first king of Joseon Dynasty, Lee Seong-Gye (reign 1335-1408), had constructed the capital city, he believed that fire will reach to Gyeongbokgung Palace as well as the capital city as Mt. Gwanaksan of Seoul is shaped like fire according to feng-shui principles. Sungnyemun’s name means fire, which is from the harmony of the Five Elements and if written vertically, the Chinese character ‘fire’ looks as if it is providing protection. This was Taejong’s (1367-1422) first son, Yangnyeongdaegun’s (1394-1462) famous writing. On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate has been re-opened to the public again as of May 4, 2013.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

In ancient times, the royal guards of Joseon Dynasty performed the given task by guarding the Gwanghwamun Gate, the entrance of Gyeongbokgung Palace where the king ruled the country. Since 1469, the ceremony has taken place and its record has been consulted for the present reenactment ceremony. The reenactment of the original ceremony began from 1996. The gate guardsmen serve their sentry, perform the changing of the guards, and hold a parade. The guards' uniforms, weapons, and accessories as well as their strict ceremonial procedures catch the eyes of passersby, especially foreign tourists, when guardsmen perform the changing of guards in traditional costumes at the main gate of Gyeongbokgung Palace in downtown Seoul. Since it is hard to experience traditional events in such a big city like Seoul, citizens and tourist really enjoy and love it. It takes place every day except Tuesday. Major Highlights: The Royal Guard-Changing Ceremony is a great opportunity to experience a rare traditional scene in Korea. Be sure to bring a camera to take lots of pictures. The guards’ splendid costumes, with their brilliant primary colors, are a real pleasure to see. If you have some spare time to kill, make sure to visit the palace and enjoy the beauty of Korean palaces following the ceremony.


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Samcheongdong-gil Road stretches from Gyeongbokgung Palace to Samcheong Tunnel. Just past Samcheong Tunnel, at the end of the walkway, you’ll find Samcheong Park—a park famous for its thick forest and scenic views. Samcheongdong-gil goes through the middle of the city, but is a peaceful, quaint area. The street is lined with cafes, museums, antique shops and a number of famous art galleries. Since each art gallery building along Samcheongdong-gil has its own unique architectural design, taking a walk and appreciating the buildings is a journey in itself. Many galleries have their own cafes, restaurants, or craft shops, allowing visitors to enjoy art, shopping, and lunch all under one roof.


Seoul(Jung-gu) , Myeongdong

The Lotte Duty Free Shop is located at the center of Seoul, close to popular tourism destinations such as Gyeongbokgung Palace, Mt. Namsan, Itaewon, and popular shopping areas like Namdaemun Market. The Lotte Duty Free Shop is a one-stop shopping complex providing over 30 boutiques that offer shoppers a wide range of products.  In 2001, the Lotte Duty Free Shop underwent a redesign for foreigners, allocating a separate area on the 11th floor for traditional Korean products and renovating the 10th floor with a new concept of imported products. A large parking facility is also available for customers of the Lotte Department Store and Lotte Hotel, able to provide parking for over 2,000 vehicles.


Seoul(Jongno-gu) , Insadong・Jongnon

The signature markings of the Presidential Residence of Cheong Wa Dae are its blue tiles. It is the first thing that catches one's attention upon entering the premises. The blue tiles and the smooth roof blend beautifully with Mt. Bugaksan in the backdrop. The unique buildings of Cheong Wa Dae are comprised of the Main Office, Yeongbingwan (Guest House), Chunchugwan (Spring and Autumn Pavilion), Nokjiwon (Green grass), the Mugunghwa (Rose of Sharon) Valley, and the Seven Palaces. It is interesting to see that these buildings all have distinctive shapes. They are unique and beautifully designed, built in the Korean traditional style. The blue tiles and the smooth curve shape of the main office roofs are elegantly built. Approximately 150 thousand tiles compose the roof of the Blue House. Each were baked individually which make them strong enough to be used for hundreds of years. If you turn to the right you will see Chunchugwan. The roof of Chunchugwan was made of earthen tiles. This is where the president's press conferences are held. On the left side of the main office, there is the Yeongbingwan. It was designed to hold large conferences and official events for foreign guests. You can walk along Nokjiwon and the Mugunghwa Valley. At Nokjiwon a succession of presidents planted trees on memorial occasions. There is one famous tree which is 310 years old. The Mugunghwa Valley has colorful flowers, a fountain, and a phoenix statue, which makes it perfect for taking pictures. It is best to visit here between July and October when the Mugunghwa flowers bloom. A walk around the paths just outside the Blue House grounds is a pleasure as the surroundings are peaceful and beautiful. The paths follow Gyeongbokgung Palace to the Blue House and to Samcheong-dong Park. The walk from the East Gate of Gyeongbokgung Palace to the Blue House is the most beautiful part. With the road in the middle, there is the Gyeongbokgung Palace stone wall on the left and galleries and old buildings on the right. The stone wall of Gyeongbokgung Palace is scattered with beautiful old trees that will comfort you. Across the street are Hyundai Gallery, Geumho Gallery and other famous galleries and stylish cafes. Of the many nice cafes and restaurants, there is "The Restaurant." Its interior is modern and one side of the building is a glass wall where you can enjoy viewing the scenery and the stonewall alley while dining. After you pass this area, and before you reach the Blue House, turn to the right and you will reach Samcheong-dong Park. There are also many famous restaurants and galleries in the area.


Seoul(Jongno-gu) , Insadong・Jongnon

Located inside Gyeongbokgung Palace, the National Folk Museum of Korea presents over 4,000 historical artifacts that were used in the daily lives of ordinary Korean people. Here you can fully immerse yourselves in previous domestic and agricultural lifestyles, and learn about Korea’s cultural beliefs. The National Folk Museum of Korea has three permanent and two special exhibitions as well as a library, souvenir shop, and other subsidiary facilities.


4.5/2
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

On August 1st, 2009, the redesigned Gwanghwamun Square opened to the public. With the inauguration of the square, Sejong-ro, located at the center of the 600-year-old historic city of Seoul, was transformed into a human-centered space that harmonizes with the beautiful scenery of Gyeongbokgung Palace and Bukaksan Mountain. The close to 20,000m2 Gwanghwamun Square is located at the center of Sejong-ro which connects Gwanghwamun Gate and Cheonggye Square. The square is divided into the sections, “Recovering the History of Gwanghwamun Gate Plaza,” “Reenacting Yukjo Street Plaza,” “Korea Main Plaza,” “Civil Participation Urban Culture Plaza,” “Downtown Plaza” and “Cheonggyecheon Stream Connector.” The “Recovering the History of Gwanghwamun Gate Plaza” section is at the entrance of the plaza, where a stone base called Woldae and a statue of Haetae, a mythical unicorn-lion that is said to protect palaces from fire, have been restored. Near Sejong-ro Park is “Reenacting Yukjo Street Plaza” where Yukjo Street, the main street of old Seoul (Formally known as Hanyang) was recreated. On the side is also a miniature depiction of Yukjo Street. The Statue of King Sejong the Great has been relocated in the “Korea Main Plaza” where Hangeul, the Korean alphabet, is projected on a fountain water screen. Between the Sejong Center for the Performing Arts and the Statue of Admiral Yi Sun-Shin is the “Civil Participation Urban Culture Plaza” with a range of attractions and services including accommodation facilities for visitors, exhibition halls, elevators, a meeting plaza, and art galleries. “Downtown Plaza,” located near the Statue of Admiral Yi Sun-Shin, symbolizes Sejong-ro. The Square has water facilities such as a pond and pop-jet fountains. The “Cheonggyecheon Stream Connector” functions as a connecting walking path between Cheonggyecheon Stream and Gyeongbokgung Palace. In addition, there is the “Memorial Waterway”, flowing underground water, which goes from both Gyeongbokgung and Gwanghwamun subway stations to Cheonggyecheon Stream. Plus, behind the Statue of Admiral Yi Sun-Shin is “Sunken Square” which connects Gwanghwamun subway station and the ground allowing people to access the Square more easily. Two statues of Admiral Yi Sun-Shin and Sejong the Great, who are great and influential people in Korean history, are situated at Gwanghwamun Square where the beatification ceremony will take place. Visitors can see “Waterways of History” and “King Sejong Story” exhibitions, the latter of which highlights the achievements of King Sejong and history of Hangeul.    


5.0/1
Seoul(Jongno-gu) , Insadong・Jongnon

Located near Gyeongbokgung Station, the restaurant was also frequented by late President Roh Moo-hyun. It produces their ingredients like Tojongdak (Korean chicken), 4-years ginseng, chest nut, jujube, garlics, ginger, adlay, perilla seeds, pumpkin seeds, sunflower seed, nuts, pine nut, black sesame, and etc. Even though one has to wait to enter during lunch time, do not worry about long wait as the restaurant is spacious. Besides Samgyetang (ginseng chicken soup), it serves Ogol-samgyetang, otdak, pajeon (green onion pancake), Rotisserie chicken, and other menus.


5.0/3
Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Surrounded by Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses called 'hanok' that date back to the Joseon Dynasty. The name, 'Bukchon,' which literally translates to 'northern village,' came about as the neighborhoods that the village lies north of the two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors an opportunity to experience, learn and immerse in Korean traditional culture.