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In Seoul Guest House - Goodstay
Seoul(Jongno-gu) , Insadong・Jongnon

The In Seoul Guest House is within easy reach of many interesting destinations, being just 10m away from Insa-dong, 800m from Gyeongbokgung Palace, and 800m from Samcheong-dong, while it is 700m away from Myeong-dong, the paradise of shopping, 800m from a duty free shop, and 600m from the traditional Gwangjang Market. In addition, the guest house is just five minutes’ walk from Jonggak and Jongno 3-ga Stations on Subway Line 1. The guest house offers a clean environment and the best services including an interpretation service and cable TV programs (in Chinese, English, and Japanese), as well as highly convenient parcel delivery and baggage storage services.

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K-guesthouse Insadong 2 - Goodstay K-게스트하우스 인사동2호 [우수숙박시설 굿스테이]
Seoul(Jongno-gu) , Insadong・Jongnon

K-guesthouse Insadong 2, which brings people and cultures together, is located in Jongno-gu, only minutes from Jonggak Station on Subway Line 1. Being right along Jongno’s “Street of Youth,” guests can experience the dynamic atmosphere of Korea, while also enjoying Insa-dong’s “Culture Street” right across the street. Traditional palaces of Korea such as Gyeongbokgung, Deoksugung and Changgyeonggung are located nearby, so guests can learn, tour and experience the traditional beauty of Korea.

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Jongno Cheonggye Special Tourist Zone
Seoul(Jongno-gu) , Insadong・Jongnon

There are ancient palaces well-matched with modern buildings in Jongno Cheonggye Special Tourist Zone. Not only cultural assets from Joseon Dynasty, such as Gyeongbokgung Palace, Changdeokgung Palace, Deoksugung Palace and Jongmyo Shrine, but a number of museums are also located in this zone. Those who visit this zone can encounter diverse streets like Insa-dong Culture Street, Gwancheol-dong Street of Youth, Jewelry Shopping Street, Seun Electronics Market, Lighting Store, Gwangjang Market and Stationary Store Street. Besides these areas, there is still more to see in this zone. Today, the zone is a must-visit place for foreign tourists. Visitors can experience Korean culture and traditions at Sancheong-dong, Bukchon and Insa-dong. Bukchon offers Hanok (Korean traditional house) stays and cultural experiences, and visitors can feel the aesthetic essence of Korean culture. Restaurants around Insa-dong and Samcheong-dong serve fusion cuisine as well as traditional dishes. Along the streets are galleries of various sizes where one can spend some quiet time. Gwanghwamun Gate, where newspaper companies, government and public agencies and bookstores are located, is a great place to learn about the lifestyle and culture of people in Seoul. The trail along Cheonggyecheon Stream is well-managed. In the area around Jongno there are more than 14,000 shops and stores dedicated to fashion, including clothing and footwear, jewelry, electronics, stationary goods and accessories. There are many unique things to see. Many of them are old and have stood witness to the ups and downs of the area for decades. Various festivals take place in the area around Jongno and Cheongyecheon Stream, and it is worthwhile to take a look at the narrow alleys that hold on to the atmosphere of an old neighborhood. It is also near Cheongwadae, the presidential residence. For a Cheongwadae tour, it is required to submit an application in advance. * Current State Jongno & Cheonggye Special Tourist Zone 1) Districts Covered: Gwanghwamun Building~ Sungin-dong Intersection (Areas around Seorin, Gwancheol, Gwansu, Jangsa and Yeji-dong, parts of Sinmunno 1(il)-ga, Jongno 1 (il) to 6 (yuk)-ga, Changsin-dong, Jongno-gu, Seoul) 2) Area: 540,602㎡ * Tourist Attractions palaces, art galleries, museums, Changdeokgung Palace and Jongmyo Shrine (UNESCO World Heritage)

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National Folk Museum of Korea
Seoul(Jongno-gu) , Insadong・Jongnon

Located inside Gyeongbokgung Palace, the National Folk Museum of Korea presents over 4,000 historical artifacts that were used in the daily lives of ordinary Korean people. Here you can fully immerse yourselves in previous domestic and agricultural lifestyles, and learn about Korea’s cultural beliefs. The National Folk Museum of Korea has three permanent and two special exhibitions as well as a library, souvenir shop, and other subsidiary facilities.

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Hotel Kota - Goodstay
Seoul(Jongno-gu) , Insadong・Jongnon

The Hotel Kota is located right next to the Dongdaemun Subway Station Exit 6. Guests can appreciate the beautiful view of Dongdaemun Gate from the interior of the hotel and enjoy safe and comfortable 24/7 shopping at the Dongdaemun Shopping Town. As the hotel is adjacent to Jongno, Gyeongbokgung Palace, Cheonggyecheon Stream, DDP (Dongdaemun Design Plaza), Myeong-dong, and other landmarks of Seoul, it is popular among all kinds of guests including family groups, business travelers and foreign tourists. Situated in a convenient transportation hub, the hotel offers guests the ideal opportunity to enjoy exciting experiences in Dondaemun, the heart of Seoul.

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Royal Court Food Cooking Experience at the National Palace Museum of Korea
Seoul(Jongno-gu)

A once in a lifetime opportunity to learn the secrets to preparing royal Korean court food is currently being offered through Korea’s National Palace Museum. Inside the walls of the Gyeongbokgung Palace garden, this unique cooking class offers hands-on preparation of traditional dishes, a privilege allowed only to the highest ranked servants called “suragan choigo sanggung.” This three-month intensive program held each Friday, and lasting for an hour and a half, offers participants a step-by-step introduction into the culinary world of Joseon royalty (1392-1910). This traditional Korean culinary course covers twelve different types of royal court dishes that were offered up to the king. Renowned for using the freshest and the most valuable ingredients from all over the country, the menu will delight modern palettes as well. Spots should be reserved online prior to the beginning of the first class. This course is taught in Korean, however non-Korean speakers are welcome to request the help of a guide made available by the palace museum upon reservation. The enrollment fee covers ingredients ranging from 5,000 to 10,000 won per dish, due monthly. Expect the total to amount to 50,000 to 60,000 won. Prepared by chefs of the highest caliber, the mistress presiding over the royal kitchen or “choigo sanggung,” used only the most rare and valuable ingredients from across Korea. Each recipe was kept secret, made available only to the top chef of the royal kitchen or “suragan.” An expert in court food instructs the Royal Court Food Cooking Experience at the National Palace Museum of Korea, presenting over 50 different dishes once enjoyed by the kings of Joseon.

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Seochon Traditional Sundae Soup House
Seoul(Jongno-gu) , Insadong・Jongnon

Seochon Traditional Sundae Soup House is considered a must-visit destination. It was shown in the Korean drama series, “Doctors, as a restaurant owned by the father of the main character, Yoo Hye Jung (actress: Park Shin Hye). It is known for its special deep-tasting beef broth, which they brew with marrowbone for 24 hours. Its old-fashioned, traditional style Hanok architecture and its neat interior evokes the Korean traditional castle: Gyeongbokgung and its surroundings. Not only is the Sundae Soup first in its class, the in-house Kimchi is one of the best in its category as well. After the meal, don’t forget to take a photo where the “Doctors” couple, Jiho-Hyejung, enjoyed rice soup.  

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Ultari House - Goodstay
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Ultari House is located in Sinchon which is a representative youth street of Seoul. You can enjoy various kinds of shopping and a variety of cultures in Sinchon. It is the best resting place in Sinchon. You can enjoy BBQ party on the rooftop which is rare in Seoul plus free breakfast service. In Seoul, there are many tourist attractions including Gyeongbokgung Palace, Insa-dong, Namdaemun Market, Dongdaemun Market, Namsan Mountain, Itaewon and Cheonggyecheon areas.

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Bongraeheon Mayfield Hotel
Seoul(Gangseo-gu) , The Western Part of the Seoul

Bongraeheon serves savory royal Korean dishes in a great natural environment. It was designated a Proud Korean Restaurant in 2007 by the Seoul Metropolitan Government. It is located in a traditional Korean building built by Lee Il-gu, a master carpenter and Human Cultural Property who participated in the restoration of Gyeongbokgung Palace. With high ceilings, the whole building has a soothing smell of pine. It’s a popular place for business dining as well as the first meeting between the parents of soon-to-be bride and groom. The restaurant specializes in course meals including gujeolpan, geonoljeolpan, sinseonno, jeonbokcho, hanbang kkorijjim, and stone baked mushrooms.

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Rakkojae Seoul
Seoul(Jongno-gu)

Located in Bukchon, surrounded by Bugaksan Mountain between Gyeongbokgung Palace and Changdeokgung Palace, Rakkojae Seoul is one of the first hanok accommodations opened in the area, and it is a popular tourist spot for the unique beauty of its hanok buildings and delicious restaurants as well as ancient palaces and Insa-dong street. Entering the alleyway along the wall of Jaedong Elementary School, an extraordinary-looking hanok structure with the name plaque ‘Rakkojae’, meaning “a place where one can enjoy the traditions of times past and rest one’s soul”, is found. Rakkojae Seoul is a boutique hanok hotel that was built by renovating an old noble family’s house with a history of 130 years by Human Cultural Asset-Master Carpenter Chung Young-jin. With the quiet and still atmosphere, the hanok hotel has a ‘ㅁ’-shaped hanok structure with various charms including black roof tiles, a red clay wall, a tall gate, a yard with a pond, sotdae (pole), an iron pot and jars, a pavilion, and a garden planted with bamboo and pine trees along the walls. Rakkojae aims to promote the true beauty of the traditional Korean house and provide the best quality services. At the hotel, eating is a matter of the highest priority. Based on Korean style food, guests can choose between standard and high quality Korean table d’hote, which requires an advance reservation. The music performance of gayageum (Korean zither with twelve strings), pansori (epic chant), geomungo (Korean zither with six strings), or daegeum (large bamboo transverse flute) takes place on the floor of the pavilion. It also offers various hands-on programs including a tea ceremony, making Kimchi, and a royal court traditional Korean clothes experience. The room temperature of the Jjimjilbang (Korean dry sauna), the most popular experience among guests, reaches up to 60°C through a furnace. In addition, each room is equipped with a bathtub made of Hinoki cypress. There is an interesting background story about how the owner started running the hanok hotel. Mr. Ahn, who worked for an engineering company in the U.S.A. and came back to Korea after about ten years, originally ran the Korean restaurant. As he was charmed by the hanok structure of the restaurant and wanted to introduce it to his foreign friends, he led trips to ancient hanok buildings from 1994. Then, he heard about the plan to demolish the building of Jindan Academic Society in 2000, and Ahn bought it to establish Rakkojae. With the motivation of promoting the true beauty of Korea to the world, the boutique hanok hotel ‘Rakkojae’ was designed with sophisticated decorations and objects such as old furniture, paintings, elegant ceramics and tea sets.

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