Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Ichon Hangang Park is located on the northern side of the river between Jungrangcheon Bridge and Wonhyo Bridge. Along the riverside grow beautiful flowers and plants such as reed, eulalia and cosmos by season making the riverside path a popular course for a walk and family outing.Within the part, there are Teen Square, X-Game center, In-line skating rink, basketball court, tennis court, and gate ball field. Plus, the part also has , a rafting program where you may cross the river in a rubber boat navigating your way from one side of the river to the other. The program is popular as a teamwork training center for school students and office workers.Your joyful experience in the park doesn’t end here - there are more things to see and enjoy including a nature experience center, water sports, Cha Beom-Geun football class, and Nodleseom Island. 


Seoul(Yongsan-gu) , Itaewon・Yongsan

Harrods Antique Gallery offers a wide variety of items including Korean antique furniture, European antique furniture, lighting fixtures, and ceramics. As one of the main furniture shops in Itaewon, it boasts both an antique atmosphere and a comfortable shopping space.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Bamseom Island gets its name from its shape (‘bam’ meaning ‘chestnut’ in Korean) and has long been famous for its great view and beautiful surroundings. The Hangang River waters flowing around Bamseom Island were once so clean that the river was used as a source of drinking water for island residents. As part of the Yeouido Development Project, the 443 island residents and their 62 houses were mass migrated to Changcheon-dong, Mapo-gu and the hillside area of Wusan Mountain on Feb 10, 1968. As time passed on the newly uninhabited island, the river deposited sediment around the island and a bunch of wild water plants grew. In the early 1990s, the island became famous as a ‘migratory bird habitat in the middle of a city,’ which is a rare occurrence worldwide. On August 10, 1999 the Seoul Metropolitan Office designated the island an ‘Ecosystem Reserve,’ providing special care and preservation of the island. * Island Ecosystem Birds (41 species): the island is home to mandarin ducks, spotbill birds, reed warblers, white herons, and ringed plover (which also use the island as a breeding grounds). The island is a winter habitat for over 5,000 migratory birds. Fish (29 species): cornet fish, Korean bullhead, carp, mandarin fish, etc. Plants (189 species): common reed, dicentra, prince’s feather, salix matsudana, etc. Insects (15 species): small cabbage white, fabricius, faust, black-horned katydid, scopoli, etc. * Elevation: often submerged when large volumes of water are released from Paldang Dam due to flooding. * Island circumference: mudflats, sand, pebbles, etc.


Seoul(Jongno-gu) , Insadong・Jongnon

In 2013, the National Museum of Modern and Contemporary Art, Korea opened a new branch in Sogyeok-dong, Jongno-gu at the former site of the Defense Security Command. The announcement for the construction of the National Museum of Modern and Contemporary Art, Seoul (MMCA Seoul) came out in 2009, and the architecture for the museum was selected through idea proposals and an architectural design competition in 2010. What makes the Seoul branch different from the others is that it introduced Korea’s traditional architectural concept of ‘madang’, which is a spacious courtyard where people can come in and gather together to socialize. MMCA Seoul's building is also designed to harmonize with the surrounding nature around the city.Equipped with facilities including a reference center, a project gallery theater and a multipurpose hall, MMCA Seoul strives to accommodate every mode of new artistic endeavor and to communicate with the public. The site is where Korea’s historical and political developments were achieved. Most of the old buildings are gone but a few still remains to remind people of its significant role.MMCA Seoul was inaugurated on November 12, 2013


Seoul(Mapo-gu)

Hanseam Leather Industrial Arts offers handmade leather accessories. At the shop, visitors can participate in seminars and learn to make various accessories. Seminars are free; visitors need to pay only for the materials they use. Both students and adults are welcome to participate in all seminars.


Seoul(Mapo-gu) , Hongik-University-Area

Past names of Jeoldusan Martyrs’ Shrine included Yongdubong (Dragon Head Peak) and Jamdubong (Silkworm Head Peak), but was renamed in 2000.Jeoldusan Martyrs' Shrine is the site of the Byeonin Persecution of 1866, where many Roman Catholics were brutally murdered.This site was built to commemorate the 100th anniversary of the Byeonin Persecution and to remember the spirit of martyrdom at Jeoldusan.The Martyrs’ Museum and Martyrs’ Memorial were built in 1967, and in 1972 Martyrs’ Park was opened to the public. Pope John Paul Ⅱ visited in the site in 1984 and Mother Teresa visited in 1985.


Seoul(Mapo-gu) , Hongik-University-Area

BENIKEA Premier Marigold Hotel is located in the heart of Hongdae, a district bustling with young people and a hive of cultural activity, making it the perfect place to stay for both tourists and business travelers who want to experience the vibrant city to its fullest. Take a break from your daily grind to recharge yourself at the hottest place in Mapo-gu. Every little detail of the hotel interior was selected with care to create a comfortable and trendy ambience.


Busan(Dongnae-gu) , Dongnae Hot Spring Zone・Busan University

Dongnae Halmae Pajeon (동래할매파전) has preserved the distinctive taste of its Dongnae Pajeon (Korean pancake) for four generations and has even been designated Busan Folk Restaurant No. 1. Dongnae Pajeon, rumored to have been presented to the king long ago, is made from a combination of glutinous and non-glutinous rice flour and contains various kinds of seafood, beef, and fresh green onions making for a tender and slightly sweet taste. In addition to Dongnae Pajeon, main menu items include Mushroom Pajeon and Nurungji Tangsu (browned rice stew with seafood). The restaurant also offers set menus (Ttugisang and Ttumisang) for customers to get a taste of a wider selection of dishes.