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Sejong Center
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Having completed a grand remodeling project in 2007, Sejong Center offers customer-friendly programs aimed at improving the quality of art performances in a comfortable resting area. Comprised of the Grand Theater of Sejong Center, Sejong M Theater, Sejong Chamber Hall, Exhibition Hall, and other subsidiary facilities, Sejong Center is a multicultural art center.Various genres of performances including traditional, classic, and crossover taken place in the center, giving many opportunities for cultural nostalgia.

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Namu by Namuhana
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Namu by Namuhana boasts handmade shoes that are extremely comfortable. It offers trendy items for young fashion leaders. High-qualiy items in practical styles have been wildly popular among customers. Customized shoes are available upon request so that customers can adjust the x_height of heels, change leather materials, and adjust insoles.

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HiKR GROUND
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.

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Ewha Womans University Museum
Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

The Ewha Womans University Museum was established in 1935 with the goal of preserving the cultural heritage of Korea. Originally, items related to folk art, traditional woodwork, and pottery were put on display in the hall of the main university to keep them from being confiscated during the Japanese occupation. This later led to the opening of the museum to display and store the growing collection.Regular exhibitions of the museum’s collection have been taking place annually from 1972. Starting in 1996, the museum has also been holding special exhibitions that focus on other themes of cultural heritage. Additional small-scale exhibitions are also held frequently to promote Korea's traditional culture and art.A ceramics research facility as well as a more traditional museum, a large portion of the museum’s efforts is focused on the research and excavation of kilns. To this aim, excavation teams from the museum have traveled to various parts of the country to conduct studies on historic sites and assess the value of artifacts. Through the publication of books and reports on its discoveries, the museum has contributed to raising knowledge and awareness of Korean cultural heritage in academia and among the public.

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Sanwoolim Theater
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

The Sanwoolim Theater Company is the only drama group in Korea to have its own exclusive theater. The theater company began with the staging of Samuel Beckett’s Nobel Prize winning play “Waiting for Godot” in December 1969. The director Lim Young-woong and the cast performers who had participated in this play co-founded Sanwoolim Theater Company. Since then, it has grown into Korea’s representative drama group by staging over 60 theatrical productions and receiving more than 80 awards over the years. Following the foundation of Sanwoolim Theater Company, company director Lim Young-woong and his wife Oh Jeung-ja built a three-story building with two basement floors near Seoul’s Hongik University at their own expense. The theater building was designed and constructed for theater-use only so that it may not be used for any other purposes. Hence, the exclusive theater for Sanwoolim Theater Company opened in March 3, 1985.

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Over the Rainbow
Seoul(Yongsan-gu) , Itaewon・Yongsan

Over the Rainbow is a popular eyewear shop among young people. It boasts colorful items matching well with ever-chaging seasonal clothing. New items appear every two months. Thanks to its fast services from eye exams to fitting services, Over the Rainbow has attracted many loyal international tourists.

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Sarangchae
Seoul(Jongno-gu) , Insadong・Jongnon

Sarangchae is located in Insa-dong, one of the most famous neighborhoods visited by tourists. Majority of the restaurant's customers are foreigners, and they offer reasonably priced Korean dishes that are highly popular among foreign visitors.

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Coffee Love
Seoul(Jung-gu) , Myeongdong

Coffee-Ae (meaning ‘Coffee Love’) is a coffee shop offering various coffees, teas, cookies, waffles, and wines in a romantic and comfortable setting. The name of the store is also short for ‘Coffeeae Ppajin Kongnamul,’ meaning ‘bean sprouts fall into coffee.’ ‘Bean sprouts’ is a figurative way of saying ‘music notes’ in Korean and alludes to the coffee shop’s piano where live music is played. The interior of the coffee shop is also accented with artwork and shelves of books to one side.      

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Songwol-dong Fairy Tale Village
Incheon(Jung-gu) , Incheon Center

The opening of the Incheon Port in 1883 led to the start of many foreigners coming into the area for settlement. Soon, it became a rich village and many young people gradually moved out, leaving the village in a state of stagnant. As such, a renovation project was brought upon to improve development of the village by painting and decorating classic fairy tales all around.

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Seungjin Toy
Seoul(Jongno-gu) , Dongdaemun

Seungjin Toy Palace is a toy store that carries almost every kind of toy imaginable from stuffed animals to character dolls and much more. Located along 'Toy Street' of Changsin-dong, Seungjin Toy Palace carries one of the nation's largest selections of toys. What makes this store even more attractive to many customers is that their merchandise is, on average, 30% cheaper than that of their competitors.'

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