Seoul(Jongno-gu) , Insadong・Jongnon

Located in Jongno-gu, Seoul, Yim’s House has the business motto of Clean, Comfortable and Safe. All employees serve tourists as if to serve the guest to their own home and always provide differentiated service. Located inbetween Changdeokgung and Jongmyo, there is much to see, surrounded by a clean and calm environment. Walking along the stone wall of Jongmyo will forever remain in the memories of tourists who visit here.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Located at the corner of Seoul's busiest downtown intersection, Deoksugung Palace is famous for its elegant stone-wall road. It is also the only palace that sits alongside a series of western style buildings that add to the uniqueness of the surrounding scenery. Deoksugung Palace originally belonged to Wolsandaegun (1454-1488), the older brother of King Seongjong (1469-1494) of the Joseon Dynasty. It became a proper palace when Gwanghaegun (1575-1641) ascended to the throne and gave the palace the name Gyeongungung in 1611. Afterwards, the name was then changed back to its orginal title of Deoksugung. Upon entering Deoksugung Palace and Daehanmun, visitors will cross the wide bridge of Geumcheon. The king's carriage would pass over this bridge during ancient times. The Beopjeon Building Junghwajeon is very stately, revealing its long history. The Jeukjodang Building received its name from Gwanghaegun and In-Jo, who both ascended to the throne here. The front sign on Jeukjodang was written personally by Go Jong in 1905 after he became king. Hamnyeongjeon was where Go Jong slept, and Hamnyeong was named so to wish Go Jong lasting peace. The East Wing served as the king’s room, and the west wing was for the queen. Jeonggwanheon was the first western style building built in the palace, completed in 1900. Go Jong enjoyed drinking coffee and spending his free time here. The back of the building had secret passageways to the Russian Emissary, which still exist today. Seokjojeon is the other western-style building that still remains in Deoksugung, and it was in the process of being built by a British man for his company, when in 1905 the property rights were transferred to Japan. It was finally completed in 1910. After Gojong’s death, Seokjojeon became a Japanese art gallery open to the public. After the Korean Declaration of Independence, the American-Russian joint commission was held here as well in May 1946. The east wing of Seokjogwan building now serves as a palace treasure exhibition, and the west wing is used as part of the National Modern Art Center. The Junghwajeon (Junghwa Hall) was the center of politics during the period of Daehanjeguk (the Great Korean Empire) and served as the backdrop to critical discussions on national affairs among the country’s leaders. The elaborateness of the hall’s interior is said to reflect the confidence of King Gojong (26th king of the Joseon Dynasty, r. 1863-1907) in his ability to effectively lead the country into the 20th century. One of the most striking parts of the building is the pair of dragons that decorates the canopy above the throne of the king. These dragons can also be seen on the ceiling of Junghwajeon and were representative designs of Deoksugung Palace, the imperial palace at that time. Though the Junghwajeon was originally built in 1902 as a multi-roofed building, it was redesigned as a single-roofed building in 1906 after it caught on fire in 1904. In 1592, the Japanese army landed in Busan and marched to the capital of Seoul. Prior to their arrival, King Seonjo fled to Uiju, where he stayed for one and a half years. When he returned to Seoul, he had no place to stay because all of the places had been burned down during the war. So, he used this place, which was originally the residence of one of his relative’s families, as a temporary palace. Prince Gwanghaegun succeeded King Seonjo and then renamed this palace Gyeongungung. After King Gojong returned from the refuge with a Russian delegation, he chose to reside in this place. He remained at the palace even after he had been forced to hand over the throne to his son, Emperor Sunjong. The name of the palace was changed at this time to Deoksugung Palace, meaning the “palace of virtuous longevity.” The Junghwa Hall is one of the historical centers of Deoksugung Palace, which stands proudly alongside other notable buildings at the palace, such as Seokeodang, Junmyeongdang, Jeukjodang, Jeonggwanheon, Deokhongjeon, Borugak, and Jagyeokru.  


Incheon(Jung-gu)

Jajangmyeong Museum opened in Incheon during the open port period to promote the historical and cultural values of Korean-style jajangmyeon (noodles in black bean sauce) that has now become one of the “Top 100 Cultural Symbols of Korea.” * Opened: April 28, 2012 * Cultural heritage: Gonghwachun, Seollin-dong, Incheon – Registered Cultural Heritage No. 246 (designated on April 14, 2006)


Seoul(Gangnam-gu)

a# offers items from the top-notch global corporation, Apple. It has virtually every Apple item from desktop computers to laptops, computer accessories, and electronics. In particular, a# in COEX Mall offers a wide variety of speakers from Apple and other brands.


Seoul(Gangdong-gu) , The Eastern Part of the Seoul

E-mart is a discount supermarket operated by Shinsegae, a department store franchise. As each of the six floors (B1-5F) carries different categories of commodities, E-mart Myeongil operates more like a department store than a supermarket. In addition, this E-mart branch features a community center, a nursery, a food court, an optical store, a pharmacy, a nail salon, a hair salon, a travel agency and a photo studio for customer convenience. Moreover, as diverse performances are regularly held at the nearby neighborhood park, customers to E-mart Myeongil may enjoy both shopping and cultural activities.


Busan(Jung-gu) , Nampo-dong(Jagalchi Market)

Ihasi boasts high-quality, handmade chopsticks that use only natural wooden materials and varnishes. Only natural lacquer is used for the part of the chopsticks that touches the mouth.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

The Appenzeller Noble Memorial Museum opened in 2008 in the East Hall of the Pai Chai Institute, a Western-style educational institution built in 1916. The museum building is designated Seoul Monument No. 16. With dynamically-arranged permanent exhibitions, annual special exhibitions and special lectures, the museum offers a unique learning experience to visitors and people with an interest in the history of education in Korea.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Bicena provides tasty Korean cuisine available only in Korea in a refined interior.  


Seoul(Jongno-gu) , Insadong・Jongnon

Located in the heart of Seoul, Changgyeonggung Palace was first built by the 4th ruler of the Joseon Dynasty, King Sejong (r.1418-1450), for his retiring father, King Taejong. It often served as residential quarters for queens and concubines. During the reign of King Seongjong (r.1469-1494), the palace was renovated and renamed to Changgyeonggung Palace. It later became a park with a zoo and a botanical garden during Japanese colonial rule. The palace was then relocated in 1983 and regained its old grace after years of restoration. Past the entrance of Changgyeonggung Palace, the Honghwa Gate, you will find Okcheongyo Bridge. All palaces of the Joseon Dynasty have ponds with an arch bridge over them, just like Okcheongyo Bridge. Cross Okcheongyo Bridge, pass the Myeongjeongmun Gate, and you will find Myeonjeongjeon. This is the office of the king, and Myeongjeongjeon is the oldest of the Joseon Dynasty palaces. The houses face southwards, but Myeongjeongjeon faces east. Because the ancestral shrine of the royal family is located to the south, the gate couldn't face the south, as is required by Confucian custom. There are stones with the status of the officials carved on the yard. Behind Myeongjeongjeon on the upper left side is Sungmundang. This building utilizes the slope of the mountain. If you look at Myeongjeongjeon and Munjeongjeon, the combination of the high and low roofs offers a beautiful view. Tongmyeongjeon was built for the queen. It is the biggest building in Changgyeonggung Palace, and you can recognize the delicate details of its structure in various parts of the building. Walk up the stones past Tongmyeongjeon and there you will find Jagyeongjeon. On the southeast direction of the Jagyeongjeon is the Punggidae. This Punggidae is a measuring instrument. It is a long pole with a cloth hung at the end used to check the speed and direction of the wind. If you head north there is a large pond called Chundangji. Half of the pond was originally a rice field that the king took care of. But during the Japanese occupation, the rice field was changed to a pond with little ships floating on it. And the botanic garden built above the pond still remains today.  


Seoul(Jongno-gu) , Insadong・Jongnon

Yetchatjip is a famous teahouse that has also been used as a movie filming set. It is a great place to stop by for a cup of natural traditional Korean tea, or the traditional summer treat patbingsu, made with the old way with shaved ice and homemade red bean topping.