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Millak Waterfront Park
Busan(Suyeong-gu)

Located between Haeundae Beach and Gwangalli Beach, the Millak Waterfront Park is the first park in Korea to combine the oceanfront with public rest and leisure facilities. The park (about 33,000㎡) can accommodate up to 40,000 people and boasts convenience facilities such as gardens, shaded rest areas, and benches. The 3,040㎡ platform from which visitors can overlook the beach also serves as a place where people can dip their feet in the ocean when the tide is high.

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JJ Mahoney’s
Seoul(Yongsan-gu) , Itaewon・Yongsan

JJ Mahoney’s on the second basement floor of the Grand Hyatt Hotel is divided into distinctive themed spaces: Delhi, perfect for a quick lunch; the Music Room, complete with live music; the Dance Floor, with high-tech sound and lighting systems; the Island Bar at the center; the Pool Hall; and an outdoor terrace.  

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NJP Art Center
Gyeonggi-do(Yongin-si) , Yongin

Paik Nam-june explained: ‘Marcel Duchamp achieved everything in every field except for video art. He created a large entrance and an extremely small exit. The small exit is video art. When we take the exit, we are out of the scope of influence of Marcel Duchamp.’ The NJP Art Center is a creative space, wherein it is possible to practice the ‘mediation of endless potential unfolded outside the exit of Duchamp’. As a space of ‘introspective anarchy of infinite light and life’, the NJP Art Center aims to become a venue for the ‘escape from enlightenment’, going beyond enlightenment. Paik Nam-june, who was well versed in aesthetics and music, rather than the figurative arts, discovered a new ‘exit’ by combining electronic music and happenings. He didn’t regard video and television, with their great disseminative power, or communication networks, as a means for communicating messages, but as an explosion of time, instead creating a space for mandala-based televisuals, and for participation by the public where ‘consilience’ among heterogeneous fields can take place.Inheriting the spiritual legacies of Paik Nam-june, the NJP Art Center will expand the possibilities of creating new media for information and communication in the information age, and create a new space for cultural participation from aesthetic, ethical, and political perspectives. The center aims at expanding effective, creative consumption by encouraging reflections on the aspects of human existence that are still involuntary and lack freedom. The center aspires to become a space for cultural mediation that expands the space of freedom’s activities throughout the globe.

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Namwon Chunhyang Festival
Jeollabuk-do(Namwon-si)

Namwon Chunhyang Festival is thought to be one of the best traditional festivals in Korea and famous performance art festival for two consecutive years, selected by the Ministry of Culture, Sports and Tourism. The festival is annually held to commemorate Chunhyang’s continual devotion with Lee Mongryong despite all the trials and hard situations she endured, based on the famous Korean love story, Chunhyangjeon.

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snowH[Korea Quality] / 유한회사스노우에이치[한국관광 품질인증/Korea Quality]
Busan(Dong-gu)

Located in Beomil-dong, Busan, snowH (Won Ginseng) is the first and largest single-store company in Korea to open a health food shop that specializes in black ginseng. Now, the company has entered a partnership with black ginseng industry leaders to bring the highest quality of goods to consumers. The shop has 1 floor underground and 3 floors aboveground, and it can host up to 300 customers at once. An exhibition space where visitors can take a look at the history and the efficacies of Korean black ginseng is located on the first and second floors. Meanwhile, the sales room holds various black ginseng products, which range from concentrates and powdered high-quality black ginseng to candied ones, made from six-year-old ginseng and fermented with wild honey, as well as capsules filled with powdered ginseng. The shop has a barrier-free elevator and wheelchair lift and provides services in English and Chinese. Moreover, it is a convenient stop on the way to Busan's many sights. The shop is close to Beomil Station of Busan Metro Line 1 and located four stations away from Busan Station (KTX, SRT), making it accessible for visitors who use public transportation. It is also just two stations away from numerous shops, restaurants, and cafés in Seomyeon.

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9th Avenue
Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

9th Avenue is a fashion shopping mall with a myriad of things to enjoy—from Hallyu fashion, to cultural performances, to a variety of foods and beverages.The mall is located right next to Guro Subway Station and is connected to the CGV Multiplex Cinema and the AK Plaza (previously known as the Aekyung Department Store), which allows visitors a one-stop shopping spot.On the first floor of the basement of 9th Avenue, shoppers can find stores owned and run by Korean Hallyu celebrities.'Hallyu Theme Center,' which opened in November 2009, is an especially popular area of the mall, drawing attention not just from locals but from international tourists as well.

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Seochon Traditional Sundae Soup House
Seoul(Jongno-gu) , Insadong・Jongnon

Seochon Traditional Sundae Soup House is considered a must-visit destination. It was shown in the Korean drama series, “Doctors, as a restaurant owned by the father of the main character, Yoo Hye Jung (actress: Park Shin Hye). It is known for its special deep-tasting beef broth, which they brew with marrowbone for 24 hours. Its old-fashioned, traditional style Hanok architecture and its neat interior evokes the Korean traditional castle: Gyeongbokgung and its surroundings. Not only is the Sundae Soup first in its class, the in-house Kimchi is one of the best in its category as well. After the meal, don’t forget to take a photo where the “Doctors” couple, Jiho-Hyejung, enjoyed rice soup.  

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Arirang House
Gwangju(Dong-gu)

With a proud 20-year history, Arirang House is famous for its kimchi, which won a prize at the first Kimchi Festival. In 2003, the restaurant collaborated with Shilla Hotel and Paradise Hotel and successfully hosted a royal cuisine demonstration event, contributing to the promotion of Korean cuisine. Arirang House serves delicious Korean cuisine in an elegant style. The food is carefully prepared by 11 chefs, including the chef who has thirty years of experience. The kitchen is divided into the side dish team, the special dish team, and the main course team to prepare a total of thirty or so specialized dishes. The flavors are enhanced by using only the freshest natural ingredients and not using any artificial seasonings. Prices vary by course, and each course comes with raw beef, samhap (a combination of three special foods), assorted raw fish, and steamed short ribs. The bossam kimchi (kimchi with slices of steamed pork) is also one of their specialties.

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Jongno Cheonggye Special Tourist Zone
Seoul(Jongno-gu) , Insadong・Jongnon

There are ancient palaces well-matched with modern buildings in Jongno Cheonggye Special Tourist Zone. Not only cultural assets from Joseon Dynasty, such as Gyeongbokgung Palace, Changdeokgung Palace, Deoksugung Palace and Jongmyo Shrine, but a number of museums are also located in this zone. Those who visit this zone can encounter diverse streets like Insa-dong Culture Street, Gwancheol-dong Street of Youth, Jewelry Shopping Street, Seun Electronics Market, Lighting Store, Gwangjang Market and Stationary Store Street. Besides these areas, there is still more to see in this zone. Today, the zone is a must-visit place for foreign tourists. Visitors can experience Korean culture and traditions at Sancheong-dong, Bukchon and Insa-dong. Bukchon offers Hanok (Korean traditional house) stays and cultural experiences, and visitors can feel the aesthetic essence of Korean culture. Restaurants around Insa-dong and Samcheong-dong serve fusion cuisine as well as traditional dishes. Along the streets are galleries of various sizes where one can spend some quiet time. Gwanghwamun Gate, where newspaper companies, government and public agencies and bookstores are located, is a great place to learn about the lifestyle and culture of people in Seoul. The trail along Cheonggyecheon Stream is well-managed. In the area around Jongno there are more than 14,000 shops and stores dedicated to fashion, including clothing and footwear, jewelry, electronics, stationary goods and accessories. There are many unique things to see. Many of them are old and have stood witness to the ups and downs of the area for decades. Various festivals take place in the area around Jongno and Cheongyecheon Stream, and it is worthwhile to take a look at the narrow alleys that hold on to the atmosphere of an old neighborhood. It is also near Cheongwadae, the presidential residence. For a Cheongwadae tour, it is required to submit an application in advance. * Current State Jongno & Cheonggye Special Tourist Zone 1) Districts Covered: Gwanghwamun Building~ Sungin-dong Intersection (Areas around Seorin, Gwancheol, Gwansu, Jangsa and Yeji-dong, parts of Sinmunno 1(il)-ga, Jongno 1 (il) to 6 (yuk)-ga, Changsin-dong, Jongno-gu, Seoul) 2) Area: 540,602㎡ * Tourist Attractions palaces, art galleries, museums, Changdeokgung Palace and Jongmyo Shrine (UNESCO World Heritage)

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Bon
Seoul(Songpa-gu) , Jamsil(Lotte World)

Bon is tough, but elegant, chic, and trendy. It boasts a wide array of items from masculine suits to casual wear with urban sophistication that are comfortable to wear.

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