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HiKR GROUND
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.

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Uhwajeong Pavilion
Jeollabuk-do(Jeongeup-si)

Uhwajeong Pavilion is located in the middle of a lake on the way to the Mt. Naejangsan Visitor Information Center. Many photographers come here to capture the particularly beautiful view of the pavilion and the autumn foliage reflected in the lake. Uhwajeong Pavilion takes it name from the legend that the pavilion once grew wings and ascended into the heavens.

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Nakhwaam Rock
Chungcheongnam-do(Buyeo-gun)

Nakhwaam is a rock cliff towering over Baengmagang River in the northern end of Busosan Mountain. According to the legend, this is where the royal court women of Baekje jumped off to kill themselves when the kingdom of Baekje was defeated during the invasion of Sabiseong Fortress (now Busosanseong Fortress in Buyeo) by the Shilla-Tang Alliance. The name of this rock, Nakhwaam, literally means "the cliff of falling flowers" and symbolizes the fidelity and loyalty of Baekje women. 

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World Jewellery Museum
Seoul(Jongno-gu) , Insadong・Jongnon

Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewelry Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.

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Yonggeumok
Seoul(Jongno-gu) , Insadong・Jongnon

Yonggeumok is a restaurant famous for chueo tang (loach stew) with a tradition of 75 years.

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Eldis Regent Hotel
Daegu(Jung-gu)

Situated in the heart of the city of Daegu, the recently-renovated Eldis Regent Hotel is in close proximity to domestic financial institutions, government offices, the Daegu World Cup Stadium, and Daegu Stadium. The European-style business hotel has up-to-date central heating, ventilation, and air conditioning systems and each of the 8 different types of guestrooms is equipped with soundproof windows. Hotel facilities include a banquet hall, an elegant, sit-down restaurant (“Regents Court”), a jazz bar (“Blue Chicago”), and a fitness club outfitted with modern weight and workout equipment.The hotel is located near a transfer subway station (lines 1 and 2) making it easy to reach the many shopping districts of Daegu. The Lotte Department Store, Hyundai Department Store, and Daegu Department Store, and the traditional Seomun Market are all within walking distance of the hotel, making Eldis Regent Hotel a favorite accommodation among shoppers. Various plastic surgery and medical clinics are located nearby with Yangnyeongsi, a tourist site known for its 350 years of history in traditional Korean medicine, a mere 3-minute walk from the hotel.Whether it's touring Daegu, going shopping, or receiving sophisticated healthcare, guests enjoy various activities during their stay at Eldis Regent Hotel.

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YH.KIM ([한국관광품질인증/Korea Quality])
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Located in Myeong-dong of Jung-gu, Seoul, YH KIM is a leather specialty brand. Since its opening in 1990, YH KIM has produced various and unique leather and leather-related products based on its special know-how. Production lines include ready-made and custom-made products. All types of jacket, coat, and vest can be custom-made using not only luxury materials, such as chinchilla, mink, shearling, fox fur, and Rex rabbit fur, but also specialty leather such as crocodile and ostrich skin. YH KIM uses the highest-quality leather or fabric on all products, each of which goes through meticulous inspection and production processes The store displays a variety of ready-made products largely divided into two sections: women’s wear and men’s wear. The shelves showcase bags of various types and designs, and fashion accessories include belt, gloves, hat, scarf and more. Customers can look around and receive consultation in one area in the store.YH KIM goes beyond product manufacturing and sales to operate an after-sales care system. Upon purchase, customers are informed in detail on how to maintain leather goods, with the staff ensuring that all YH KIM products can be maintained as if new every season and enjoyed for many years.

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Bongwonsa Temple
Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Located at the skirt of Ansan Mountain in Bongwon-dong, Seodaemun-gu, Seoul, Bongwonsa temple , as the center of Korean Buddhism Taego, is a thousand year old temple with a long history and tradition. In 889 (3rd year of Shilla Jinseong Queen’s reign), Master Dosun founded it at the ground of Yeonhui palace (now Yonsei Univ.) and named it Banyasa temple. It was destroyed during the Japanese invasion of Korea in 1592, and later in 1748 (24th year of Joseon King Yeongjo’s reign), it was rebuilt and renamed “Bongwonsa” by two Buddhist monks, Chanjeup and Jeungam.“Yeongsanjae”, one of the Buddhist rituals and also the Important Intangible Cultural Properties No. 50, takes place at Bongwonsa on June 6 every year wishing for the world peace and the reunification of North and South Korea. It was designated as one of the Intangible Cultural Heritage of Humanity by UNESCO in 2009. During Yeongsanjae, visitors can enjoy the Buddhist arts such as Beompae (Buddhist temple music for rituals) and dancing. Also, during summer time, “Seoul Lotus Flower Culture Festival” takes place, so visitors can enjoy the beautiful lotus flowers which are a symbol of Buddhism. 

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Hyoja Bakery
Seoul(Jongno-gu) , Insadong・Jongnon

Hyoja Bakery is a cozy and small bakery famous for supplying nutritious and healthy baked goods for Cheongwadae (the Blue House), Seoul Government Complex and 10 kindergarten schools. The bakery has been in the same spot for nearly 3 decades, located in Seochon, Jongno-gu. The 24/7 store is 3 stories tall, where the 2nd and 3rd floors are used for producing delicious breads, and the 1st floor is the sales venue. From donuts, to croquettes and bagels, they make a wide variety of delicious breads. Among the many great treats, the most famous is the homemade corn bread filled with sweet corn, minced onion, mushrooms, and bamboo shoots. Although Hyoja does not have point saving cards like many chain stores do, it does offer a lot of free samples, and additional free breads for purchases over 10,000 won. Customers make repeat visits for this kind of service only found at small bakeries like Hyoja.

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Jeju Samdasoo
Jeju-do(Jeju-si) , SinJeju

Samdasoo is volcanic bedrock water produced and bottled by the Jeju Special Self-Governing Province Development Corporation. Jeju-do Island records the highest level of rainfall in Korea and 46% of the total rainfall permeates underground to form the vast groundwater resources. Samdasoo factory is located in Gyorae Village, where the precipitation is so high that it is impossible to farm on this part of island. The village is also the only site on Jeju-do Island with authorization to draw mineral water. The factory tour program begins with the screening of an 8 minute-long promotional video. At the Jeju Water Promotional Hall, visitors can learn more about the nation’s leading water brand, such as the history and birth of Jeju water, the geologic characteristics of the island, and the formation of volcanic bedrock water.

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