Seoul(Jongno-gu) , Insadong・Jongnon

Opened in 1991, Jihwaja hopes to introduce ‘Royal Cuisine of the Joseon Dynasty’ (Intangible Cultural Property No. 38) to the public. Using fresh seasonal ingredients all year-round, it is recognized as the best royal cuisine restaurant in Korea. Here you can experience the unique food culture and the secret recipes of the family of Hwang Hye-seong using all your five senses.


Gyeonggi-do(Icheon-si) , Icheon


Seoul(Songpa-gu) , Jamsil(Lotte World)

Designated as one of reknowned histroric sites in capital of Seoul (Historic Site No. 297), the museum is located within Mongchontoseong Station (Seoul Subway Line 8), and it houses the best-known relics and remains from ancient Baekje culture. The highlight of its exhibition includes the discoveries from Hangang River as well as more of early kingdom's great heritages. The Mongchon Museum of History displays artifacts from the excavations of the earthen fortifications as well as other artifacts of the Baekje Kingdom period, offering a glimpse into Baekje culture. A model of a Baekje dugout hut site reveals ancient dwelling patterns. Also, the facility displays perfectly preserved model of ancient houses, tombs, giving you the feel of traveling back to prehistoric ages. The museum serves as an educational institution for children and families, providing a wide assortment of cultural programs. However, visitors should note that some programs are limited as reservations are required for participation.


Gyeonggi-do(Yongin-si) , Yongin

Gyeonggi Children’s Museum was Korea's first experiential museum built specifically for children. It offers interactive exhibits and educational programs, attracting children to participate in person and making them feel the joy of learning. Children can choose what they'd like to study based on their individual interests, as well as they can learn various themes and concepts that help improve their imagination and creativity. * Opening Date: September 26, 2011


Chungcheongbuk-do(Chungju-si)

Suanbo Hotspring is the first naturally yielded spring which originally started to flow 30,000 years ago. The sulphur spring is officially mentioned on the record during the 9th year of King Hyeonjong's reign (1018). It is also stated in the Joseon Dynasty’s authentic records, Donggukyeojiseungnam, Yeojido Map, Cheonggudo Map, Daedongyeojido Map and up to 30 historical books.The spring water was brought up deep beneath the ground (250m) with a temperature of 53°C and acidity level of 8.3. The alkaline water contains minerals such as lithium, calcium, natrium, fluorine, and magnesium that are healthful and refreshing.


Busan(Jung-gu) , Nampo-dong(Jagalchi Market)

A day in Busan begins at Jagalchi Market. It's the largest seafood market in Korea. Its main items include cod, herrings, hairtail, clams, and marine plants. Visitors can experience the feel of a vibrant seafood market in Jagalchi Market. It's a wildly popular attraction among both Koreans and international tourists. Its food section specializes in salted fish items and condiments made of natural ingredients.


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Aritaum is a large cosmetic store compared to other cosmetic stores. Located in the middle of the shopping area around Ewha Womans University, it was opened just a few months ago. Customers will be exposed to see diverse items in the clean, spacious store. Song Hye-kyo and Hyun Bin are the main models of the shop. It has become a popular store among international visitors.


Seoul(Jongno-gu)

Located in Dongsung-dong, Jongno-gu, Seoul-si, Namu (나무) is a dining café with a relaxing and casual atmosphere. Inspired by the novel, ‘My Sweet Orange Tree’ the café seeks to give visitors a sense of comfort, just as the tree in the novel gave the main character, Jeje.The café has a wide terrace of more than 300 m² and features a simple yet sophisticated interior design particularly beloved by its female customers. At the café, you can enjoy both meals and dessert/coffee. After 9:00 pm, the ambience of changes as the lights dim and wine and cocktails are served.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

This restaurant's feature items are its Samseon-nurungjitang, Dongpayuk, and Seafood Galbi. Seafood is plentiful in the Samseon-nurungjitang, making for a delicous soup base to which nicely browned rice is added later. When the browned rice is added to the soup base, a loud crackling noise is heard, which signals the beginning of a delicious meal.


Busan(Suyeong-gu)

Yunhi Hoetjip is located in Millak/Minrak Waterfront Park and specializes in naturally caught raw fish and maeun-tang (spicy fish stew). Their popular attraction is that customers are allowed to choose their fish directly while they're still alive in the tank.