C-Festival features the Global MICE (MICE: meetings, incentives, conventions, and exhibitions) Business Convergence festival, existing only in Korea. The festival is host by MICE clusters committe and it comprises of 13 corporations located in COEX World Trade Center, which will take place in the district throughout the trade center and Yeongdong-daero.Located in the heart of Seoul, it features a new concept of exhibition convention along with various promotional indoor and outdoor events, varied cultural art performances, exhibitions, concerts, musicals and plays that entertain visitors entertain the festival.