Just like other berry farmers, Uncle Strawberry at first supplied his products to retail distributors such as markets, department stores and discount stores. But he decided to change that, and now he meets his consumers himself at his farmland and provide his berries directly to people. With no retailers in-between, Uncle Strawberry is now able to provide his best quality strawberries to his customers at a lower price. In 2006, Uncle Strawberry started to run hands-on experience programs in his farmland. Initially, there were only 8 of them, but now the number has jumped to 44. For years, Uncle Strawberry’s farmland has grown its berries based on all-nature and environmental friendly farming methods. Uncle Strawberry is a determined farmer who thinks providing best strawberries to his customers is most important. With this in mind, he is doing his best to grow high-quality and healthy strawberries by means using natural pest control, and his products are certified organic.