Jeollabuk-do(Muju-gun)

The Muju Firefly Festival takes place in the pure environment of Muju, a natural habitat for fireflies and the marsh snails the fireflies feed on. The festival offers many attractions and activities but the highlight of the festival starts after 8:00 pm when the fireflies begin to light up the night sky.


Jeollabuk-do(Jeonju-si)

Daesaseup originated from Pansori music that first appeared around the time of King Yeongjo’s reign (Joseon Dynasty) and has been passed down until today. The Jeonju Daesaseup Festival goes back to the time when outstanding performers from around the nation were invited for an all-night song festival on the eve of the winter solstice. This later developed into a competition, and today, gifted singers from around the nation gather to compete. Event Programs: The Daesaseup Festival, one of the four major cultural festivals of Jeonju, has served to discover new, talented singers, whose artistry has greatly contributed to promoting Korean folk culture overseas. This is a rare opportunity to experience all types of traditional Korean culture. The festival categories include Pansori master, Pansori general, farmer’s music, dance, musical instruments, three-line poetry, folk songs, Gayageum music, and archery. Visit this festival devoted to Korean folk music, which is soothing for the heart and spirit. Major Highlights: Each category has its own unique beauty and artistic value. For example, just listening to the farmer’s music is exhilarating. On the last day of the festival, there is a special performance by the winners in each category, so don’t miss it!


Jeollanam-do(Damyang-gun)

Damyang, located in Jeollanam-do, is not only famous for its bamboo trees, but is also for its tteokgalbi, or grilled short rib patties. Tteokgalbibonga, known for its signature tteokgalbi, has become quite famous in the area. With its exquisite resemblance to injeolmi (rice cakes coated with powdered soybeans) and the way it melts in your mouth, it’s no wonder Tteokgalbibonga attracts guests from as far as Japan. Tteokgalbi gets its name from its resemblance to rice cakes, or tteok. In addition to its texture, its savory marinade brings out the meaty flavor of tteokgalbi. Aside from their main dish, hanu (Korean beef) tteokgalbi, they also have dwaejigalbi, bulgogi, and galbi tang available, served with regular side dishes of a Korean set menu, even including a dessert. Tteokgalbibonga is often crowded with customers that you’ll likely have to wait in line if you visit for during the evening.


Incheon(Seo-gu) , Incheon Center

In 1999, the area of Geomdan carried out the excavation for cultural relics. As a result of the excavation, various relics and remains from the Bronze Age and Old Stone Age to the Joseon Period were found and as a result the Geomdan Prehistory Museum was built on November 27, 2008. The Museum showcases the lifestyle of prehistoric times and also has hands-on programs.


Jeju-do(Seogwipo-si) , Seogwipo

The Chocolate Museum in Seogwipo, Jeju is the second largest chocolate museum in the world (the largest being the Cologne Chocolate Museum in Germany). Built using volcanic scoria unique to Jeju, the museum looks like an ancient castle and seems to complement the surrounding natural environment. The front yard measures 5,000 meters squared and is surrounded by a low-lying fence made of rough stones, giving even passerbyers a great view of the museum's front garden .At the entrance to the museum, a whimsical statue of a cacao god greets visitors. The museum has three floors and houses a gallery, a theater, a café, a workshop, and a chocolate store. The most popular exhibits are the gallery with various exhibits on chocolate and the workshop showing the chocolate-making process. The chocolate produced at the museum is available for both sampling and purchase. In addition, the 'Collection Square' features a wide array of chocolate cases and other items that Mr. Han Ye-seok, the museum director, has collected from around the world.In the 'Chateâu Chocolat: Real Chocolate Place' chocolate shop at the Chocolate Museum, visitors can get a taste of hand-made chocolates. The Chateâu Chocolat is a retail chocolate chain with franchises in Gyeongbokgung, Apgujeong, Itaewon, and Changdeokgung in Seoul, and Yangyang and Somdari in Gangwon-do.The Chocolate Museum's general operating hours are from 10am to 6pm, but in the winter the museum closes early at 5pm, and in summer stays open until 7pm.


Jeju-do(Seogwipo-si) , Former Jeju

The Jeju Hueree Maehwa Festival takes place at the Hueree Natural Park (휴애리 자연생활공원) from late February to early March every year. Maehwa is the Korean word for apricot flowers, and the flowers signal the changing of the season. The blossoming of the Maehwa flowers is celebrated at the earliest time in Korea through this festival. The festival also features various fun activities such as the apricot flower photo contest, black pig show and goose show.


Gangwon-do(Wonju-si)

0Discover Museum SAN: A Hidden Gem in Korea’s Mountains Nestled in the tranquil mountains of Gangwon-do, Museum SAN (Space Art Nature) is an architectural masterpiece designed by the world-renowned Japanese architect Tadao Ando. Opened in May 2013, this museum harmoniously blends minimalist concrete structures with the surrounding natural landscape, creating a serene environment for visitors to connect with art and nature. Complementing Ando’s architecture are the captivating works of James Turrell, celebrated for his innovative use of light and space. Museum SAN offers more than just exhibitions—it’s a journey of discovery. The experience begins at the Welcome Center and takes visitors through the Flower Garden, Water Garden, Main Building, Meditation Hall, Stone Garden, and finally, the James Turrell Hall. The Main Building’s unique design, featuring square, triangular, and circular wings, reflects the architect’s philosophy of connecting the earth, sky, and humanity. Recognized as a "2024-2025 Gangwon Wellness Tourism Destination," Museum SAN is a perfect escape for those seeking relaxation and renewal. As a wellness tourism hotspot, it provides an ideal space for rejuvenation through nature, meditation, and art, offering a restorative retreat for the modern traveler. In addition to its permanent and special exhibitions, the museum offers interactive programs, including workshops and educational experiences, ensuring an engaging visit for all ages. Operating Hours * Museum: 10:00 AM - 6:00 PM (Last entry: 5:00 PM) * James Turrell Hall: 10:30 AM - 5:30 PM * Meditation Hall (January–February): 10:25 AM - 5:05 PM Admission Fees 1. Museum Ticket (Includes Outdoor Garden, Paper Museum, Art Museum): * Adults: KRW 19,000 * Children/Teenagers: KRW 11,000 * Preschoolers: Free 2. Meditation Ticket (Includes Outdoor Garden, Paper Museum, Art Museum, Meditation): * Adults: KRW 35,000 * Children/Teenagers: KRW 25,000 * Preschoolers: Not permitted 3. James Turrell Ticket (Includes Outdoor Garden, Paper Museum, Art Museum, James Turrell): * Adults: KRW 35,000 * Children/Teenagers: KRW 25,000 * * Preschoolers: Free (3:00 PM slot only) 4. Integrated Ticket (Includes Outdoor Garden, Paper Museum, Art Museum, James Turrell, Meditation): * Adults: KRW 40,000 * Children/Teenagers: KRW 28,000 * Preschoolers: Free admission to James Turrell (3:00 PM slot only); not permitted in the Meditation Hall (Children: Elementary to high school students; Preschoolers: Ages 6 and under) ★ Note: Prices and operating hours may vary. Please check the museum’s official website for the latest information. Why Visit Museum SAN? Museum SAN is more than a museum—it’s an immersive sanctuary for the mind and spirit. Whether you’re an art enthusiast, a nature lover, or someone seeking a unique and serene getaway during your Korean travels, this destination offers an unforgettable experience. Plan your visit to Museum SAN and discover the perfect harmony of art, nature, and architecture. ​『 COPYRIGHTS © 강원특별자치도 경제진흥원 All rights reserved. https://www.kwellness.kr』


Jeju-do(Jeju-si)

This Chinese restaurant is run by a family for two generations and has been in business on Jeju Island for about 50 years. It’s particularly popular among Taiwanese and Chinese tourists visiting Jeju Island.


Chungcheongnam-do(Nonsan-si)

Gyebaek (? - 660) was a general in the ancient Korean kingdom of Baekje. This historic site is not far from Hwangsanbeol, the last battlefield of General Gyebaek who fell defending Baekje at the end of its days. Allied troops from Silla and Tang attacked Tanhyeon and Baekgang, strategic sites held by Baekje, in 660 (the 20th year of King Uija’s reign). General Gyebaek and his 5,000 soldiers fought against General Kim Yu-sin and his 50,000 soldiers. General Gyebaek successfully defeated the allied troops four times, but was ultimately unable to overcome the insurmountable numbers brought to bear by his foe. The Baekje army was finally defeated, and the last general of Baekje, Gyebaek, died in the battle.


Gangwon-do(Pyeongchang-gun)

Nestled in the high altitudes within the outskirts of Baekdudaegan Mountain Range's Hwangbyeongsan Mountain, Daegwallyeong Snow Town is a small farm village that pioneered Korea's high-land agriculture and is well-recognized for its ranches. It is also the birthplace of Korea's ski facilities and beholds the pride of cultural value of sports and tradition as the village's Pyeongchang Hwangbyeongsan Mountain Hunting Tradition was designated as the 19th Intangible Cultural Heritage. Eighty-percent of village land consists of forests and in year 2008, Daegwallyeong Snow Town opened a Mountain Village Ecology Center under the supervision of Korea Forest Service and Pyeongchang-gun County. Variety of experience programs are available throughout the year according to seasons such as picking dog-tooth violets, gomchwis, and cirsiums in spring, ranger training experience and cooking rice with cirsium in summer, riding on a donkey and creating individual plant guidebooks in fall, and enjoying winter sledding and other winter activities in winter. Other activities including horseback riding, ATV, peformances are also available.