Seoul(Jongno-gu) , Insadong・Jongnon

Lyanature is a cosmetics store/brand. Lee Young Ae, who is the protagonist of the famed Korean drama, Dae Jang Geum, launched the skin care brand and the character is known for having transparent skin like white jade. If you are curious about how Lee Young Ae maintains her flawless skin, then Lyannature is your answer. (LYA) which is a short form of the star’s name in English was launched as the 100 % plant-based skincare brand. The fact that the skincare brand is also known to be used by her twin is makes it seem doubly trustworthy in the eyes of customers. At the flagship store, which is located in Sam Sung District, you can test all of the brand’s products. In the lounge, which is located in the 3rd floor of the flagship store, you can enjoy looking at the panoramic view of the Sam Chung district.  


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Dongwha Duty Free Shop’s Purchasing Team only select the world’s best brands for sale. You can shop for the latest popular brands in perfume, cosmetics, accessories, leather goods, and more. Apart from Korean brands and popular imported brands, you can also shop for specialty Korean products and folk crafts from all around the world.


Seoul(Jung-gu) , Myeongdong

The Basic House (Myeong-dong Branch) sells outdoor-style casual wear whose style people of all ages. Customers can purchase clothes made of environment-friendly materials (such as flax, bamboo, beans, and organic wool). The Myeong-dong branch boasts chic design and offers foreign language services (English, Japanese, and Chinese) to visitors.


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Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

K-Star Road is a special project of Gangnam-gu for foreign tourists who love Korean culture and hallyu stars. As the name implies, the shops and stores are frequented by the hallyu stars around Cheongdam-dong, Gangnam-gu, Sinsa-dong, and Nonhyun-dong areas.From the west part of Apgujeong Galleria Department Store along the 400-meter strip leading to the headquarters of SM Entertainment, visitors can see cute, stylized statues of famous K-pop stars like TVXQ, SNSD, SHINee, EXO, 4minute, Miss A, FT Island, Super Junior, CNBlue, and 2PM. Not only that, Apgujeong Rodeo Station is adorned with graffiti art, as well as walls and floors decorated with artwork and special name plaques of hallyu stars.


Seoul(Jung-gu) , Sinsadong・Garosu-gil

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. A passageway for traffic is located at the east and west ends of the gate. Different from the other gates, Sungnyemun’s tablet has its name written vertically. When the first king of Joseon Dynasty, Lee Seong-Gye (reign 1335-1408), had constructed the capital city, he believed that fire will reach to Gyeongbokgung Palace as well as the capital city as Mt. Gwanaksan of Seoul is shaped like fire according to feng-shui principles. Sungnyemun’s name means fire, which is from the harmony of the Five Elements and if written vertically, the Chinese character ‘fire’ looks as if it is providing protection. This was Taejong’s (1367-1422) first son, Yangnyeongdaegun’s (1394-1462) famous writing. On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate has been re-opened to the public again as of May 4, 2013.


Seoul(Mapo-gu) , Hongik-University-Area

Opened in 1978 at the Seogyo intersection in the Hongik University area, Bobo Hotel became so popular that the intersection was often referred to as the “Bobo Sageori (Bobo 4-way intersection).” Bobo’s chic yet comfortable atmosphere and unique design concept reflects the area’s youthful energy. Bobo Hotel strives to be comfortable yet energetic space where guests can escape from their hectic city life. Being close to the Hangang River, it offers magnificent night views of Yanghwadaegyo and Seongsandaegyo Bridges.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Lotte World Tower Duty Free Shop sits on the 10th floor of the Lotte Department Store located in Jamsil, Seoul. This area stands as a large-scale tourist attraction that provides everything from an amusement park to a folk museum (Lotte World Amusement Park, Folk Museum, Seokchon Lake, Lotte Hotel, Lotte Department Store, etc.). The Lotte World Duty Free Shop attracts shoppers from all over the world as it has more than 400 famous brands (Louis Vuitton, Hermes, GUCCI, Cartier, Chanel and many more) to choose from as well as newly added "Star Avenue" experience zone featuring many of hallyu stars are drawing more attentions.More brands are found here en.lottedfs.com


Seoul(Jongno-gu) , Insadong・Jongnon

Insadong Chatjip is a hanok teahouse that serves home-made traditional tea. Even the red beans used in the summer delicacy Patbingsu are carefully prepared at the restaurant.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Namsan Tower Hotel, a time-honored landmark of Seoul, has been renovated and reopened as ‘Banyan Tree Club & Spa’, a world leading resort hotel. Banyan Tree Club & Spa Seoul is a membership club/hotel created in Namsan, Seoul by ‘Banyan Tree Hotel & Resort,’ Singapore’s top resort brand. The new urban resort is a place where visitors can enjoy quality spa servcies while taking in a wide-open view. Banyan Tree Club & Spa Seoul consists of three buildings: the Club, the Hotel and the Festa. Facilities also include an outdoor sports center and other luxurious amenities like an outdoor pool, 23 private pools, a sauna, fitness center, golf course, tennis court, outdoor playing field, spa, and kids’ club. The 21-story hotel houses 34 Suites with a plunge pool, and 16 members-only club rooms. The 2 two-story Presidential Suites located on the top floors offer a wide-open night view of Seoul and Namsan Mountain. Banyan Tree Spa consists of five Deluxe Singles, four Deluxe Doubles and two Spa Suites. Every room has a shower and a rest area and the Spa Suite offers a special tropical rain mist.   


Busan(Busanjin-gu) , Seomyeon・Beomil-dong

Home Plus Seomyeon is located in a multipurpose building that houses a CGV movie theater, restaurants, a wedding hall, and other facilities for shopping and entertainment. The retail store offers information, such as product displays, in foreign languages to assist foreign customers.