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Blanc & Eclare
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Blanc & Eclare is a fashion/cosmetic brand, which is known for a previous member of the famed girl-group SNSD: Jessica. Jessica participated in strategizing the design of the products such as sunglasses, and also all the way to designing jeans and cosmetics. You can see Jessica’s taste in design by looking at the silhouette and detail of the products and in what is characteristic of the store/brand’s product. In Korea, you can find branches of the store in Sinsadong Boulevard and Doota Duty Free Shop in Dongdaemoon. You can only, however, find skin care items such as cleansing foam, moisturizing cream, and facial masks in Doota Duty Free Store.  

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Doo Hanok Guesthouse
Seoul(Jongno-gu) , Insadong・Jongnon

Doo Guesthouse is pleasant to look at, as many traditional Korean houses are with their antique feel. If the weather allows, you might want to sit on one of the chairs in the garden and kick back as you feel the wind blowing through the trees and immerse yourself in Korean tradition. Doo Guesthouse is very popular among tourists since it’s also furnished with some convenience facilities while maintaining the value of an old architecture intact.   There are Doo Guesthouse No. 1 and No. 2, offering various types of rooms to suit the taste and purpose of the visitors. The Special Room for those traveling with family even has a garden, making it feel like you’re in a private building. Doo Guesthouse No. 1 has a lounge where visitors can try on Hanbok (traditional Korean clothes)and get a taste of Korean tea culture.      

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MoonShot
Seoul(Jongno-gu) , Insadong・Jongnon

MoonShot is a professional cosmetic brand launched by YG Entertainment. It is a ‘beauty playground,’ and the name of the store means to launch a spaceship to the moon. The main focus for their products is to include YG Entertainment’s uniqueness, freedom, and express this through the use of varieties of colors. Their popular makeup products follow the concept, “ one source, multi use,” which means one product has multi usages, rather than having one chosen function of the product. In the flagship store of MoonShot, you can get your makeup service by the professional makeup artists that go by the name of, ‘Moon Shot Boys.’  

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RARE MARKET
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Rare Market is a fashion select shop known for being owned by G-Dragon’s sister. The shop displays fashion brands that are hard to find in Korea, keeping everything up to date and trendy. It is known that “Rare,” which means hard to find in English, was given its name by G-Dragon himself. Often, the store hosts “YG Bazaar,” in which you can purchase fashion items worn by YG entertainment artists. In the shop, you can not only find jewelries and other types of fashion, but you can also find books, music albums, and items with wide varieties and price ranges.  

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Club NB
Seoul(Mapo-gu) , Hongik-University-Area

Hip-hop dance clubs located at Hongdae and Gangnam Station. The first club to open in Hongdae in 1999. The beginning of the Hongdae club boom. Frequented by famous celebrities  

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Culture And Nature
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Culture And Nature is a beauty salon which has been responsible for catering to many different celebrities, such as Son Tae Young, Kong Seung Yeon, Han Sun Wha, Gong Yoo, Kim Nam Kil and many others. A once widely-popular short hairstyle, which has been the trademark hairstyle for the actress, Ko Jun Hyee, was invented and created at Culture And Nature. The salon provides a total beauty service, including hair care, makeup, wedding styling, and nail care. Like the name, which harmonizes culture and nature, the salon is designed with an open space and is decorated with environmentally friendly interiors.  

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Gentle Monster Sinsa Flagship Store
Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Gentle Monster is Korea’s eyewear brand, which has been a viral sensation through collaborations with K-Wave celebrities. Gentle Monster’s flagship store, which is located in Sinsa District’s boulevard. The store has a white-tone exterior, which gives it a clean look/feel. It has a fairly large size entrance. Its first floor has a wide/open space, which looks quite captivating from outside. The concept of the store is, “house and healing,” and show rooms on each floors are designed to feel comfortable and is full of individuality/personality. The first and the second floors displays different varieties of eyeglasses collections, the third floor is a  showroom that is designed to feel like you are in a luxurious bathroom. 4th and 5th floors are designed to be spaces for café/lounge, where people can take off after lounging/resting. In a recent collaboration with the actress, Gong Hyo-jin, the company presented the, “TYPE,” sunglasses. The actress then wore the, “TYPE,” sunglasses herself, in the Korean drama that starred her, called, <Jealousy Incarnate>.  

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Haha & Kim Jong-guk's 401 Butcher Restaurant
Seoul(Mapo-gu) , Hongik-University-Area

Alright, 'Running Man' buffs and culinary adventurers! Nestled in the vibrant heart of Hongdae lies a unique dining gem: the '401 BBQ Restaurant'. A collaborative venture between Haha and Kim Jong Kook, two towering figures from the legendary show 'Running Man', this spot has rapidly ascended as not just one of Hongdae's must-visit eateries, but a pulsating hub of the Korean entertainment world. One glance at the throng of eager diners queuing outside, and you'll know this isn't just any BBQ joint. Upon stepping inside, you're immediately immersed in a world that feels part restaurant, part Hall of Fame. The walls come alive with a tapestry of photographs, spotlighting cherished moments from 'Running Man', candid captures of Haha and Kim Jong Kook, and—here's the show-stealer—snaps of a myriad of South Korean celebrities and idols. Indeed, it's become somewhat of an open secret in the entertainment circuit: the '401 BBQ Restaurant' is the place to be. From rising K-pop stars to established actors, many have graced this venue, adding to its allure. But let's not forget the main event: the food. The signature BBQ set is a masterclass in meat. Curated cuts like the sumptuous ohgyupsal, hearty moksal, and luxurious hangjeongsal take center stage, and diners can tailor their orders to match their party size. Elevate the experience by pairing the succulent grilled meats with the in-house fermented anchovy sauce and a special blend, creating a symphony of flavors. And for a harmonious endnote, the Chadol soybean soup is an absolute must. In essence, the '401 BBQ Restaurant' offers an experience like no other: a tantalizing blend of top-tier Korean BBQ, a brush with the glitz and glamour of the South Korean entertainment scene, and the warm embrace of 'Running Man's charm. Whether you're a die-hard fan of the series, a food aficionado, or simply eager to rub shoulders with celebrities and idols, this establishment rolls out the red carpet for all. Dive deep into a fusion of gourmet delight and star-studded enchantment! Don't just hear about it—be part of the story.  

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Nerd on Earth(Nerd Bar)
Seoul(Yongsan-gu) , Itaewon・Yongsan

Nerd On Earth is a bar which Im Seul Ong, a member of the boyband group 2AM and actor, has opened in Itaewon. The ‘Nerd Bar’ (for short) is located in the deep corners of Itaewon, which shows Seul Ong’s taste in bars; he prefers somewhere dark and comfortable. You can feel a unique vibe from the blue and red lights blending together, with the mystical music playing in the background, and you can dine on various ‘high quality’ snacks as you drink. For example, menu items such as the “Nerd Wrap,” which is a wrap with Argula leaves, dried tomato, and ricotta cheese, and ‘Beef Brisket Spicy Seafood Noodle Soup,’ which has a spicy flavor, with generous portions of beef brisket are the menu items that lots of people order in the Nerd Bar. When you climb the rooftop, you can see the panoramic view of Itaewon. All of the above make it a must-stop location.  

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Studio J(JYP Entertainment)
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Studio J is a bar that was created by collaboration between JYP Entertainment and a famous bar in the Chungdam District called Y1975. The bar is setup with a live stage where you can enjoy many varieties of music and new sights; for instance, the LED lights, the stairway, and the grand interior are all designed to make you think of the red carpet. It is a place where the idol group, “Eunneessu,” who debuted through Slamdunk of Sisters, shot their music video for their song “Shut Up.” Also, surprise concerts by JYP entertainment artists such as G Soul, Pak A Yun, and Park Ji Min all happen in Studio J.  

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