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40-step Culture & Tourism Theme Street
Busan(Jung-gu)

The '40-step Culture & Tourism Theme Street' is a 450m-street which starts from the Jungang-dong branch office of KB Bank and runs to the 40-step stairway of the '40-step Cultural Center' and continues on to the Palseong Tour. The time-honored 40-step stairway embodies the joys and sorrows of refugees and those displaced by the Korean War. The entire area has been recently renovated to reflect life in Korea in the 50s and 60s and is expected to become another major tourist spot. The '40-step Culture & Tourism Theme Street' was designated 'The Best Street' by the Busan municipal government in June 2004.br> 

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Blue Fit
Busan(Haeundae-gu) , Haeundae

Blue Fit offers America style denim and casual wear. It offers a wide variety of contemporary, luxurious casual brands from Amercia and the Europe. Premium jeans beloved by Hollywood celebrities are offered along with colorful items matching up with the jeans.

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Lotte Duty Free Shop - Busan Branch
Busan(Busanjin-gu) , Seomyeon・Beomil-dong

Lotte Busan Duty Free Shop is located in the Busan Lotte Department Store and has contributed to bringing the latest fashion trends to Busan, a port city and a famous tourist destination. A hotel, theater, and restaurants are all located within close distance of the store, making it an ideal destination for visitors who wish to enjoy both shopping and touring.In March 21st 2001, a 70m² duty-free shop was also established aboard the Camellia, a cruise ship which runs between Busan and Fukuoka 3 times a week. This was the first duty-free shop to be set up aboard a ship in Korea. Products offered onboard range from cigarettes and liquor to bags and cosmetics.

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Beanpole - Lotte Department Store Centum City Branch
Busan(Haeundae-gu) , Haeundae

The Bean Pole brand itself has been known for its high quality and excellent designs for a long time. Beanpole at Centum City boasts latest hats, shirts, and bags, popular among customers.

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China Town Special Zone
Busan(Dong-gu) , Busan Station

China Town, which is located across the street from Busan Station, is also known as Shanghai Street. In 1884, Busan established ties with Shanghai in China and developed a Chinese community by building a Chinese school, residences and a consulate in the area. In this Chinese-style street you can see the Shanghai Gate established by both Busan City and Shanghai City. Mainly packed with many Chinese restaurants, China Town attracts Korean, Chinese as well as many foreign tourists.

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MISSHA
Busan(Haeundae-gu) , Haeundae

Beginning as the online site, Beautynet, in 2000, Missha has evolved as a trusted cosmetic brand by reflecting customers' concerns. MISSHA products come from excellent ingredients and rigorous lab testings to improve their quality. Shop assistants in Missha at Centum City offer one-on-one professional consulting to visitors as well.

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Lotte Department Store - Centum City Branch
Busan(Haeundae-gu) , Haeundae

Located at Centrum City, Lotte Department Store offers everything for both shopping and entertainment (Lotte Cinema). Unlike other department stores, it has luxurious interior designs and outstanding amenities for customers. Customers will find professional services along with top-notch brand items in Lotte Department Store. The tenth floor houses Sunshine Park while the second floor offers the restaurant & cafe Harrods. Each floor in Lotte Department Store will bring something unique that cusotmers have not experienced before.

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Busan Museum
Busan(Nam-gu)

The Busan Museum, offers seven regular exhibition rooms spread over three floors in addition to the Kiln Exhibition Hall, and the Outdoor Exhibition Hall. Opened in 1978, the museum has taken on a leading role in preserving traditional culture in Busan by obtaining a wealth of relics from strong excavation efforts, generous donations and purchases, and by meticulous research.The museum was remodeled in 2002 along with the opening of Exhibition Hall 2. The wide array of relics ranges from the Prehistoric Age to the modern period. The Outdoor Exhibition Hall is home to precious pagodas, Buddhist statues, and monuments. There are over 6,000 items from excavations in Busan and the Gyeongnam area in addition to items that have been purchased, donated, and collected. Those relics reveal the important historical and cultural heritage of Busan. 

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Busan Songdo Beach
Busan(Seo-gu)

Located a mere 3km from downtown Busan, Songdo Beach is a popular escape for the area’s city dwellers each summer. Opened in 1913 as Korea’s first official beach, the beach was named “Songdo” (meaning “Pine Island”) in reference to its bordering groves of pine trees. The beach began to gain popularity in the 1960s for its graceful coastlines, but was damaged by frequent hurricanes and subsequent sand loss. Starting in 2000, the beach underwent a comprehensive 5-year reconstruction and reopened with restored and expanded coastlines and the addition of several fountains. Songdo Beach is particularly beloved for its romantic summer night view and as host of the popular Busan Sea Festival and spirited Hyeonin Singing Festival. Nearby attractions include Busan’s famed Jagalchi Seafood Market and Amnam Park.

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Dongnae Hot Spring Zone
Busan(Dongnae-gu)

Dongnae Hot Spring in Busan dates back to Korea’s three kingdom period. Records show that King Sukjong (1661-1720), the 19th king of the Chosun Dynasty, visited during the 17th year of his reign.The hot spring offers alkaline/saline water with a high concentration of chlorine ions and magnesium. The facility can accommodate up to 3,000 visitors with over 40 baths of varying styles. For instance, there are baths for nerve pain or stomach disorders while others are filled with herbal remedies and operate seasonally. Located in downtown Busan, Dongnae Hot Spring will be even easier to access with the planned subway station. The hot spring has been frequented for many decades and has well-developed lodging facilities in its vicinity. Visitors who enjoy hiking may want to consider a visit to Geumjeongsan Mountain and Geumgang Park on the same trip. 

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