Situated in Jung-gu, Seoul, Sieoso, meaning “a king’s temporary residence or palace,” is characterized by a service spirit in which the hotel treats every guest as a king or a member of the family. Sieoso offers various cultural programs and services including a Korean traditional food experience, lectures on Korean culture, and personalized photos of guests wearing hanbok (Korean traditional clothes). The hotel is equipped with a unique cultural space harmonizing tradition and modernity, where international and domestic guests can share information and memories with each other. The hotel provides Seoul tourist information, a breakfast service, and other convenient services, and has a roof-top garden which clients can use free of charge.