Seoul(Jongno-gu) , Insadong・Jongnon

In 2013, the National Museum of Modern and Contemporary Art, Korea opened a new branch in Sogyeok-dong, Jongno-gu at the former site of the Defense Security Command. The announcement for the construction of the National Museum of Modern and Contemporary Art, Seoul (MMCA Seoul) came out in 2009, and the architecture for the museum was selected through idea proposals and an architectural design competition in 2010. What makes the Seoul branch different from the others is that it introduced Korea’s traditional architectural concept of ‘madang’, which is a spacious courtyard where people can come in and gather together to socialize. MMCA Seoul's building is also designed to harmonize with the surrounding nature around the city.Equipped with facilities including a reference center, a project gallery theater and a multipurpose hall, MMCA Seoul strives to accommodate every mode of new artistic endeavor and to communicate with the public. The site is where Korea’s historical and political developments were achieved. Most of the old buildings are gone but a few still remains to remind people of its significant role.MMCA Seoul was inaugurated on November 12, 2013


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Woomyunsan Budnamujip is located in the woods. The Seoul Arts Center and the landscape create a real sense of Korean tradition. You can also enjoy the flavor of tradition and the unchanged spirit of the artisan from the dishes prepared with devotion.*Best Korean Restaurant as designated by The Seoul Metropolitan Government.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Gahoe-dong (Jongno-gu), Myeongin Museum is the only museum in Seoul that specializes in masks, including traditional Korean masks and masks from around the world. Visitors can find the "Myeongin Collection" on the first floor and a large exhibition hall on the first basement level. The museum is home to over 500 rare masks collected by its director over the course of 30 years from Korea and countries around the world. Masks at the museum reflect the unique cultures of countries from all over Africa, Oceania, Latin America, India, Tibet, Nepal, China, Japan, and East Asia. In addition to these fascinating masks, the Myeongin Collection further offers visitors a look into culture with a number of Buddhist sculptures, Buddhist paintings, Buddhist crafts, ceramics, modern art, and western paintings. 


Seoul(Jung-gu)

Seoul International Cartoon & Animation Festival (SICAF) is one of major animated film festivals in the nation. It is held throughout Seoul Square, Myeong-dong Station area, and Seoul Animation. The festival introduces various exhibitions by reinterpreting and rediscovering animation and comics through various exhibitions, animation movie festivals and other various events.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Buam-dong, Seoul, Jaha Sonmandu (자하손만두) is a restaurant specializing in Korean hand-made stuffed dumplings. Though the restaurant’s exterior is that of a classic restaurant, the succulent flavors of the food are reminiscent of grandma’s cooking—timeless and full of love. Main dishes include Mulmandu (boiled Mandu), Pyeonsu (vegetarian dumplings stuffed with mushrooms and cucumbers), Kimchi Mandu and Mandu Jeongol (Mandu cooked with various vegetables in a casserole). In addition to Mandu, there are Bindaetteok (mung-bean pancakes) and Kongguksu (cold noodles in finely crushed beans). Unlike other Mandu restaurants, Jaha Son Mandu features a course meal named “Jaha sangcharim.” Make sure to have a drink of Makgeolli or Bokbunjaju (liquor made of wild mountain raspberry) with your mandu for a perfect taste combination.  


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Hangang Park has opened six outdoor swimming pools (including one at Yeouido Hangang Park). Each pool has excellent amenities, including equipment rentals and food and drink services. 


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Internationally renowned as a Michelin three-star chef, Pierre Gagnaire opened his Seoul restaurant, Pierre Gagnaire à Seoul, on October 1, 2008. This is his fourth restaurant following those restaurants in Paris, Tokyo, and Hong Kong. In fact, he was once ranked first among the 100 top chefs in the world. It offers French cuisine featuring innovative and diverse preparation methods with an added artistic touch.        


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The Shoe boasts feminine handmade shoes with simple lines, but colorful designs. Using Italian leather, shoes from The Shoe are comfortable to wear. They are produced in small quantities, so customers are sure to get a unique design not readily seen elsewhere. Shoes here are of such high-quality that many say the prices are a real bargain!


Seoul(Jongno-gu)

Kumkang Shoes is Korea's leading fashion retailer specializing in formal, casual and athletic footwear, as well as trendy clothing and accessories. Located in central Seoul, Kumkang Jongno is easily accessible from major shopping areas such as Insa-dong and Dongdaemun Market. Moreover, this Kumkang branch has a tailor shop that provides tailoring and repair services.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

This raw fish restaurant is managed by one of the marketplace wholesalers with over 20 years in the business. The restaurant's specialty is seaweed and raw fish. In particular, the restaurant offers kimchi that has been preserved for 3 years, and is perfect as a side dish with raw fish caught from the sea.