Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyodaeje (종묘대제), Korea’s Royal Ancestral Memorial Rite, is a traditional ritual that has been recognized with many important designations. It is a UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity, Important Intangible Cultural Property No. 56 (Jongmyo Jerye), and Korea’s Important Intangible Cultural Property No. 1 (Jongmyo Jeryeak). The ritual is held yearly on the first Sunday of May. It begins with eogahaengnyeol (어가행렬), the fabulous royal parade dating from the Joseon Dynasy, which is truly a sight to behold as it moves through the modern city. Over 1,200 people proceed from Gyeongbokgung Palace, pass through downtown Seoul via Sejongro, Jongro 1, 2, and 3-ga, and finally arrive at Jongmyo.Jongmyo Daeje originated as a royal ancestral ritual to honor the past kings and queens of the Joseon Dynasty. During the Joseon era, the ritual was held five times a year (spring, summer, autumn, winter, and December) until it was abolished by Japanese colonial rule. In 1969, Jongmyo Daeje was reinstated and has been held every year since in May.Jongmyo Shrine, the destination of the procession, was the setting of ceremonial rituals during the Joseon Dynasty. Originally, Jongmyo only referred to Jeongjeon (Main Hall) where the memorial tablets of Joseon’s reigning kings and queens are enshrined. Today, however, Jongmyo also encompasses Yeongnyeongjeon (Hall of Eternal Peace) where the tablets of posthumous kings and queens are enshrined and Gongsindang (Hall of Meritorious Subjects) where the tablets of esteemed ministers of the state are kept.To participate in the ceremonial rite, the kings of Joseon traveled to Jongmyo Shrine with princes and subjects in the eogahaengnyeol royal procession. Today, its reenactment features a king mounted on a royal palanquin and accompanied by civil and military officials and guards that stretch to the front and rear of the procession.The Jeongjeon Jehyang rituals are held according to Confucian tenets, largely consisting of the greeting, serving, and bidding farewell to the spirits. Each procedure is accompanied with Jongmyo Jeryeak, a ritual music performance played with pyeongyeong, bokgo and other traditional instruments, and parilmu, a dance performed by 64 female dancers.Jongmyo Jeryeak, Korea’s Important Intangible Cultural Property No. 1, was created under King Sejong the Great and adopted by King Sejo. The name refers to the entire series of music and dance performed during the Jongmyo rituals. Distinct music is played for each procedure of the Jongmyo Jerye rituals with accompanying songs called Jongmyoakjang and Ilmu dances called botaepyeongjimu and jeongdaeeopjimu.


Seoul(Jongno-gu) , Insadong・Jongnon

Hanji Chueok (Recollections) is one of the better-known craft shops in Insa-dong and has even been featured by a number of international magazines. Prepared using Korean traditional processing methods, hanji is a type of beautiful, high-quality paper. Hanji Chueok is a great place to experience the tradition of hanji crafts; hanji crafts, accessories, photo frames, and interior design items line the store shelves. Visitors can not only purchase extremely well-crafted items, but can also participate in seminars taught by professional artists to learn how to make their own hanji crafts. Of course, visitors are free to take home their hanji creations at the conclusion of the seminar.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located in the commercial area of Samseong-dong, Hotel Blue Pearl features 77 Western-style and 3 Korean-style guestrooms. The hotel's proximity to COEX Mall (largest underground mall in Asia), COEX Convention and Exhibition Center, Korea World Trade Center and Bongeunsa Temple provides easy access to entertainment and commerce. Furthermore, guests may travel to and from the Incheon airport conveniently through the city airport terminal.


Seoul(Yongsan-gu) , Itaewon・Yongsan

The Children’s Museum located within the National Museum of Korea is an experience-centered museum where children can see, touch, and feel history through hands-on programs and games. Items are in a permanent display and allow children to learn more about Korea’s cultural heritage in an interactive way.


Seoul(Gangnam-gu)

Established in 1978, Hotel Samjung is a top accommodation in Seoul. In addition to 159 guestrooms, the hotel has five in-house restaurants and bars, as well as various convenience facilities including banquet halls, a spa and a business center. Moreover, there is a garden designed to provide haven from the hustle and bustle of city life.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Poom Seoul is a Korean restaurant serving traditional banga cuisine (cuisine of the royal or noble class) with a modern twist. The restaurant offers a different menu every season, using only the highest quality seasonal ingredients and placing priority on food safety, quality producers, and high meat grades. Diners can feel the care taken by the chef by the exquisite beauty and flavor of each dish that is served as part of the course meal. Vegetarian course meals are also available and private rooms can be reserved for groups of 6 to 16 people. Diners must make their reservation and place their orders at least one day prior to visit.


Seoul(Jung-gu) , Myeongdong

Seatree focuses on developing skin care products for customers looking to maintain their natural beauty and looks. The brand introduces artistic features into their bottle designs and also produces some limited edition cosmetics by collaborating with famous designers, models and artists.


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Seoul(Jung-gu) , Dongdaemun

Toyoko Inn Hotel is Asia’s largest business hotel chain and has branches in the USA, Germany, the UK, and China in addition to 242 branches in Japan.Located closeby the ‘Dondaemun History & Culture Park’ subway station, Toyoko Inn Seoul Dongdaemun offers clean and comfortable guestrooms at affordable prices. By eliminating frivolous services and facilities, Toyoko Inn Hotel is able to offer reduced room rates without sacrificing basic comforts.The hotel operates under the mantra ‘comfortable and clean accommodations near the train station’ and is geared mainly towards business travelers who need some rest and relaxation before continuing on their way. Desktop computers with wireless internet connection are available at the lobby for guests’ convenience.



Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The K Art Hall (Formerly, Seoul Center of Education and Culture) is located in Yangjae-dong, Seocho-gu district. The natural surroundings are beautiful, and the air is very clean. The center has one basement floor, and eleven floors above ground. Its main facilities include the main theater, which can provide for an audience of 1,000, the Culture Center, Art Exhibit, Education Promotion Center, and the Sports Center. Outside the building are the Grass Square, Sculpture Park and Drive-in Theater. The main theater can hold a variety of performances such as plays, dances, movies, operas, musicals, and others. There are frequently performances for children as well. At times, the theater is used as an international stage, as in the case of the Russian Leningrad Ballet company’s performance in 1991. The Culture Center has guest quarters and convention halls, and so is often used for conferences. The Sports Center has an indoor gymnasium, a swimming pool, health and aerobics rooms, a bowling alley, and a golf practice range. The facilities here are used primarily as a resting area. One unusual facility is the outdoor Drive-in Theater. Called “Karma 21,” the theater can accommodate a total of 250,000 cars. Each car is charged 15,000 won a ticket. Usually the latest releases are shown here. The theater is located in “Yangjae People’s Grove” Park, which boasts a very clean environment. It is the perfect spot to relax while enjoying a movie in the fresh air.


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Seoul(Jung-gu) , Myeongdong

Accessorize is a boutique that carries accessories and clothing imported directly from the U.K. This particular branch is especially popular thanks to its location in Myeongdong, one of the main shopping areas in Seoul.Accessorize is popular among women shoppers and carries everything from cute earrings, necklaces, and clips to clothing, bags, and shoes. Best-sellers include seasonal items such as beachwear, hats, sunglasses, winter sweaters, scarves, and gloves. Accessorize Myeong-dong also carries accessories and products for children, so if you’re looking to buy souvenirs for children, this is the place to go.