Seoul(Jongno-gu) , Insadong・Jongnon

In an effort to promote the majesty and grace of Korean royal culture and present a major traditional ceremony to the public, the Seoul Metropolitan Government hosts a reenactment of the royal wedding ceremony of King Gojong and Queen Min in the spring and fall every year. The reenactment will take place at Unhyeongung Palace, the original site of the royal wedding ceremony on March 21, 1866, for emperor Gojong and his empress Myeongseong. Based on thorough historical research and consultation by the palace’s counsel panel, the event is organized to commemorate the significance of Korean history and to shed some new light on a fading traditional culture. Event Programs: Garye in Korean refers to 1) a royal wedding or enthronement of the king; 2) a wedding or formal installation of a crown prince or his eldest son, or the prince imperial or his son. Because it is a major national ceremony, it is not uncommon for thousands of people to be mobilized during several months just for this event. Also, because of the strict and complex procedures and formalities of Joseon-Dynasty royal weddings, the procedures were established according to a set of regulations. In all traditional Korean weddings, the groom customarily visited the bride’s house and brings her to his home. The same applied to the king. However, because common houses were limited in space, royal weddings were held at Byeolgung, known as detached palaces. For King Gojong and Queen Min, Unhyeongung Palace was used as the Byeolgung. The reenactment of the wedding starts with Eoga Haengnyeol, a royal procession led by a banner emblazoned with the king’s coat of arms, the yellow dragon. Following the coat-of-arms banner was the five directions banner and other traditional royal trappings. Then followed the Bisuchaeg Uisik, or the formal installation of Min as the queen, and the Chinyeong, in which King Gojong takes her as the queen. The wedding reenactment lasts for two hours. Major Highlights: This ceremony is an exact reenactment of the royal wedding ceremony of Joseon's imperial family. It offers a great opportunity to see royal costumes and the lifestyle of Joseon dynasty. The traditional royal costumes are spectacular and elegant, and the wedding displays such regal and grandeur distinction. After the ceremony, there is a photo session, so don’t forget to bring a camera. * The wedding ceremony is held in Spring (April or May) and Fall (September or October).


Gyeonggi-do(Icheon-si) , Icheon

The Icheon branch of Lotte Premium Outlet built on a total area 52,893m² is located in the center of Yeongdong Expressway and Jungbu Expressway, serving as a shopping hub that can be accessed within 10 minutes from Seoicheon IC, Deokpyeong IC, Icheon IC and Namicheon IC. The outlet branch features 31 discount shops for a range of products, including Etro, Blue Dog Baby, and Fissler, as well as special sections, including Shoe & Shoe+, Kids Mall, Tableware Collection, and Lingerie Lounge. There are also six experience-focused shops, a local ceramic shop, and a local specialty shop. The outlet branch carries products of over 350 brands at reasonable prices, targeting people of all ages. The Icheon branch of Lotte Premium Outlet offers customers the most pleasant and convenient shopping experience with the vast F&B facility featuring local delicacies, eight themed gardens, and the 'green view' organized throughout the walking paths.


Incheon(Jung-gu) , Incheon Center

Dong-Incheon Samchi Street is the alley at the side of Incheon Educational and Cultural Center for Students in front of Dongincheon Station. The history of the mackerel street dates back to about 40 years ago when the first grilled mackerel shop, House of Inha, opened in this alley. In 2002, it was designated as the grilled mackerel street and a signboard was put up at the street entrance. Currently, there are about a dozen grilled mackerel restaurants lining the street, and each restaurant has a unique signboard of its own. The mackerels are imported from New Zealand, and each restaurant offers a distinct taste resulting from different grilling methods and sauces. The restaurants also sell a variety of appetizers and side dishes at affordable prices.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Walking on the Cloud presents a wonderful view from atop a skyscraper, offers numerous culinary delights, and was featured in the SBS drama 'The Palace of Dreams'. The restaurant offers traditional Western food such as steaks and ocean crawfish dishes, along with a live musical trio consisting of a violin, piano, and contrabass, making it a popular dining place for couples. The top-class chef also developed a menu accordingly to the taste of Koreans, with greaseless, clean-tasting dishes aimed to satisfy all guests.


Seoul(Jongno-gu)

If you are passionate about fashion and looking for something unique, head to Sonjjam in Insa-dong. Here, you’ll find a selection of stylish, handmade goods. Sonjjam specializes in clothes, corsages, fashion and interior accessories, hand weaving, fabric dyeing, and decorating mufflers and scarves. You’ll not only be able to see hand-weaving at the store; you’ll also find yourself in the heart of Insa-dong, one of the best places in Seoul to find traditional crafts and Korean cultural pieces.


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

The Bukchon Museum Old Fragrance displays items that have been collected from Bukchon, a historical village that was once home to the nation’s nobility. For hundreds of years, treasured items in each household were passed down from generation to generation, but since Korea’s rapid development in the second half of the 20th century many of these became obsolete. Opened in 2003, the Bukchon Museum Old Fragrance seeks to preserve artifacts and present them in a cozy, homey environment where visitors can get a sense of how each object was used in daily life. The museum is full of household articles that were absolutely essential parts of life in the past, such as ‘maetdol’ (millstones used for grinding beans or mung beans), ‘jangdok’ (crocks for soy sauce or red pepper paste), and ‘yogang’ (Korean chamber pots that were kept in rooms and used as urinals at night). Visitors are even allowed to touch items on display to better be able to imagine life in Korea before industrialization.From Samcheong-dong (near Gyeongbokgung Palace) to Wonseo-dong (near Biwon, a royal garden in Changdeokgung Palace), Bukchon is an area well-known for its hanok houses (traditional Korean houses). Thanks to the complex structure of hanok, collectors were able to unearth a wide range of articles hidden in storage rooms, under floorboards, and in attics.Visitors to the museum with 10-15 people in their party may participate in programs that allow them to make old-fashioned toys or take part in making ssukgaetteok (rice cake made using mugwort).Near the Bukchon Museum Old Fragrance there are many colorful attractions worth visiting: the Bukchon Hanok Village, Samcheong Park, The Owl Museum, ToyKino Museum, the World Jewelry Museum, and the National Palace Museum of Korea, as well as royal palaces such as Gyeongbokgung Palace. 


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Opened in September 2008, Cartier Maison is the largest store in Korea offering Cartier collections. It is equipped with a customer service center and an atelier dealing with special orders.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Bamseom Island gets its name from its shape (‘bam’ meaning ‘chestnut’ in Korean) and has long been famous for its great view and beautiful surroundings. The Hangang River waters flowing around Bamseom Island were once so clean that the river was used as a source of drinking water for island residents. As part of the Yeouido Development Project, the 443 island residents and their 62 houses were mass migrated to Changcheon-dong, Mapo-gu and the hillside area of Wusan Mountain on Feb 10, 1968. As time passed on the newly uninhabited island, the river deposited sediment around the island and a bunch of wild water plants grew. In the early 1990s, the island became famous as a ‘migratory bird habitat in the middle of a city,’ which is a rare occurrence worldwide. On August 10, 1999 the Seoul Metropolitan Office designated the island an ‘Ecosystem Reserve,’ providing special care and preservation of the island. * Island Ecosystem Birds (41 species): the island is home to mandarin ducks, spotbill birds, reed warblers, white herons, and ringed plover (which also use the island as a breeding grounds). The island is a winter habitat for over 5,000 migratory birds. Fish (29 species): cornet fish, Korean bullhead, carp, mandarin fish, etc. Plants (189 species): common reed, dicentra, prince’s feather, salix matsudana, etc. Insects (15 species): small cabbage white, fabricius, faust, black-horned katydid, scopoli, etc. * Elevation: often submerged when large volumes of water are released from Paldang Dam due to flooding. * Island circumference: mudflats, sand, pebbles, etc.


Seoul(Jongno-gu) , Insadong・Jongnon

Toyo specializes in pottery for daily use such as mugs, plates, and tea cups. Crafted by Sonnae Pottery (a pottery village in Jinan, Jeonbuk), pottery in Toyo demonstrates sophisticated simplicity and elegance. Guests can also can view pottery for decorative purposes. The Sonnae Pottery was honored with the 2008 UNESCO Seal of Crafts Exellence in East Asia. 


Seoul(Jongno-gu) , Insadong・Jongnon

Itaejae, located in a refined side street in Sogyeok-dong, offers authentic traditional Venetian-style Italian cuisine at a reasonable price.