Seoul(Jongno-gu) , Insadong・Jongnon

Insa-dong has been situated at the heart of the nation’s capital for over 600 years and was at the center of culture during the Joseon Dynasty (1392-1910). The Insa-dong area usually refers to the areas extending from the Anguk-dong Rotary to Tapgol Park in Jongro 2(i)-ga, past the Insa-dong Intersection. The notable features of Insa-dong are the countless alleys that branch out from the main street. Insa-dong has also become known as ‘Merry’s Area,’ one of the favorite shopping spots among foreigners. Over forty percent of the nation’s antique stores are clustered in the Insa-dong area, and they sell more valuable antiques compared to any other places in Korea. The price of the valuables and souvenirs in this area can range from 10,000 won to some hundred million won. Among the antiques sold there are old pictures, pottery, wooden containers and jewelry. There is a variety of artwork varying from earthenware of the Unified Silla Era to white pottery of the Joseon Era. Foreigners from all over the world including Japan, China, France, and America frequent Insa-dong to witness a truly traditional Korean atmosphere. Prices range greatly depending on the customers and the items. Old books are usually popular among the Japanese and Chinese tourists who can identify Hanja (Chinese characters). Antique books are purchased by many visitors, from history professors to antique collectors, at prices varying from 10,000 won to 30,000 won. Highly valued items are not sold and even if they are displayed in the store, as some shopkeepers do not intend to sell them. Archaeology and history books are the most popular selections. Some items are priceless so shopkeepers often name their own price, but keep in mind that some stores do have price tags to indicate products for sale. Tongmungwan is a representative store selling old books and has been run by a family for three generations. When you enter this small bookstore, you can see old books packed in rows. This bookstore was originally opened by the grandfather of the current shopkeeper, and is living proof of Insa-dong’s long-standing history. This is definitely a place worth visiting even if you do not intend to make a purchase. Traditional Korean ceramic ware is the main artwork Insa-dong has to offer. It is also the most popular item among tourists. Ceramic ware can be used in everyday life and many also consider it an essential decorative item. Ever since Queen Elizabeth I of England visited Insa-dong in April 1999 and praised the beauty of the ceramic art forms, many tourists from all over the world, including Europe, America, and Japan have become interested in them. Prices may start at 10,000 won, but can cost you up to some 10 million won. The most popular ceramic ware are pottery in the shape of a gourd bottle, costing anywhere from 100,000 won to 200,000 won. Keep in mind that the finer ceramic ware boast a clear color and have a clear resonant sound when tapped with the tip of your fingernail. Famous shops include ‘Park Young Suk Yo’ where Queen Elizabeth paid a visit and ‘Haedong Godoja.’ The main artwork offered are the common porcelain ware that have been recrafted, and pots of the Joseon Era. ‘Haedong Godoja’ is known for selling the best quality ceramic ware. ‘Goseohwa’ (old paintings and calligraphic arts) is another main form of artwork offered in Insa-dong. There are shops selling old artwork along with oriental paintings, as well as modern paintings. Shops such as Dongmundang and Gonghwarang display and sell old paintings along with calligraphic works. Antique furniture and other items are available at Naraksil and Gayajae. Naraksil offers great quality antique furniture such as bookshelves and bookstands, while Gayajae sells old pieces of furniture, stone Buddhas, and tiles. Other popular antiques can be found at ‘Toto’s Antiques’ where there are contemporary articles from the period before and after the liberation of Korea from Japanese forces. Even though there isn't any traditional artwork at this store, Korean antiques are displayed picturesquely. Toto’s Antiques seems to arouse nostalgia among its visitors, as it is decorated with old schoolbooks, toys, and ornaments from the 50’s and 60’s. Sunday is designated a pedestrian-friendly day as cars are not permitted in the area for on that day of the week. Instead, a flea market opens on this day to sell various antiques, accessories, artwork, and books. Traditional antiques from different parts of Korea as well as international antiques brought by foreign tourists are displayed throughout Insa-dong, allowing visitors to view many items in one glance. It is highly recommended that you visit Insa-dong on Sundays since you can also view the beautiful street art. When shopping in Insa-dong, make sure you check where the product is made. Recently, cheap Chinese goods such as teacups, wall tapestries, and small accessories have been brought into the Insa-dong markets and there have been cases where merchandise thought to be made in Korea turned out to be marked as ‘Made in China.’ So if you are looking to purchase only authentic Korean products, be sure to check the label. 


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Hirameki presents Kaiseki courses of authentic Japanese cuisine along with sake. In order to stay true to the original taste, Hirameki carefully selects only the highest quality ingredients and has special cooking methods, for recipes that exude flavor. It also has thorough health control standards. All of the restaurant's dishes are prepared by a head chef who has proven his skill as a Kaiseki chef in Japan, raising the bar for outstanding taste and beautiful delicacies. Dishes are accompanied by a choice of more than 20 different types of fragrant sakes.


Seoul(Mapo-gu)

Kakao Friends Hongdae Flagship Store features a wide variety of products related Kakao Friends, popular messenger emojis. Meet Ryan, Muji, Apeach, Frodo, Neo, Tube, Jay-G, Con, and other characters from Kakao through creative home and office supplies, jewelries, stationeries, kitchenware, toys, and much more. All products are designed with adorable characters that are ensured to brighten your day.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The Seoul Arts Center is the representative art complex of Korea. It is comprised of the Opera House, the Concert Hall, the Art Gallery, the Art Morgue, the Calligraphy Hall and the Performance Theater which is exclusively for plays. You can enjoy various performances and exhibitions at this one site.One of the prominent aspects of the Seoul Arts Center is that it was built to the quality of the world's ten best art centers. The Opera House that stands in the middle of the complex, represents the Gat - a traditional Korean hat made of bamboo. You will notice that the roof of the building is the shape of the Gat. Since it is the only place in the world that has a well-preserved collection of written Chinese Characters, the Calligraphy Hall is a nice place for foreigners to visit. You can watch movies and videos at the Art Morgue.The plot of this complex is approximately 276,800 square yards. Even if you do not enter the buildings of the complex, you will be surprised at the facilities. The outdoor space is fit for the citizens of Seoul and tourists to rest and relax. Behind the complex you will see the mountains. Follow the trail up the mountains and you will reach Daesungsa Temple, a Buddhist temple in the mountains.The Seoul Arts Center is famous for its free, relaxing outdoor space. At the 'Jangteo' (meaning 'market') there are many events and shows. There is an outdoor theater, which has a half-moon shaped stage along with a square where many performances are held. You can also rest by Umyeonji, the Korean-style pond. You can find further information about the Seoul Art Center, the programs and events held there, on its online English homepage.


Busan(Jung-gu) , Nampo-dong(Jagalchi Market)

As a main attraction in Busan, Jagalchi Market is one of the largest seafood markets in Asia. It was formed in the aftermath of the Liberation in 1945 and the Korean War in 1950 when refugees and merchants began to sell and exchange seafood there. It sells virtually everything caught in the sea. Its second floor specializes in dried seafood such as dried anchovies, shrimp, dried clams, dried pollacks and so on. These items are not only fresh but also inexpensive. Both retail and wholesale purchases are available.


Seoul(Seongbuk-gu) , Daehangno・Seongbukdong

The indoor ice-skating rink is located on the first floor basement of Korea University in Anam-dong in the Seongbuk-gu district of Seoul. This Olympic size rink welcomes guests all year long.


Incheon(Jung-gu) , Incheon Center

Located within 40 minutes of the Incheon International Airport in downtown Incheon, Harbor Park Hotel is a themed hotel with a panoramic view of Incheon’s Chinatown to the west and the beautiful ocean to the east. The hotel caters largely to business guests and is equipped with a grand ballroom that seats 500, a meeting room with state-of-the-art facilities, and an international business lounge. All of the 213 guestrooms have free, high-speed internet connections and wide closets. Not merely a standard business hotel, Harbor Park also offers king-size beds with luxury bedding, flat screen TVs with satellite channels, and a fitness center with modern equipment, personal trainers, and an ocean view. The hotel’s buffet-style restaurant serves dishes demonstrating the refined sensibilities of its world-class cooks and each dish is as artistic as it is delicious. At the Sky Lounge, guests can further enjoy the good life by listening to live music and gazing out over the ocean.


Seoul(Songpa-gu)

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1km-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.Shopping TipsSince most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before you purchase them. In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping area; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.


Seoul(Seocho-gu) , Apgujeong・Cheongdamdong

Hangang Park opened six outdoor swimming pools (including one at Yeouido Hangang Park). Supported by meticulous water quality management, they are not only safe, but also an inexpensive to private facilities. Excellent amenities offer swimming equipment rentals, food, and beverages. 


Seoul(Jung-gu) , Myeongdong

Located in the middle of Seoul, 24 Guesthouse Myeongdong City provides practical guestrooms at reasonable prices. Its young and multi-lingual live-in staff is ready and willing to help guests with information, and tips on traveling in Korea. The guesthouse is very conveniently located. Euljiro 3-ga Station (Seoul Subway Lines 2 & 3) is less than a 5-minute walk away, and Cheonggyecheon Stream, which flows through downtown Seoul along various historic, traditional and chic attractions like Deoksugung Palace, Insa-dong, and Dongdaemun Fashion Town is right in front of the guesthouse.