Seoul(Seocho-gu)

Hangaram Art Museum, located in the left wing of the Seoul Arts Center, displays a unique exhibition of formative arts. Established in 1990, the museum has a total area of 15,540㎡ and contains 6 exhibition halls (including one for oversized artwork), a storage area, and an art shop. The building features a lighting system that controls the humidity and temperature and is equipped with a luminous ceiling system that captures natural sunlight and feeds it into the museum, allowing visitors to enjoy a brightly lit viewing area. The Art Square in front of the museum houses a wide range of exclusive artwork and serves as a venue for various events such as the Cloz Art Market. Visitors may also enjoy the open-air café right in front of the building or dine at “Yehyang,” a traditional Korean restaurant right down the stairs.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Established by Olivier Baussan, Loccitane has its roots in the French Provincial style. It is a brand focusing on overall "wellbeing": the harmony of sensual pleasure and mental bliss. It is one of the first brands in Korea to use essential oils and natural ingredients in all its product lines.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

Located in the heart of the Namdaemun Market (the largest wholesale market in Korea and a popular tourist attraction), Samick Fashion Town is home to 1,500 shops, spread among 15 floors (B5F-10F). Opened in 1985, this giant, one-stop shopping destination offers shoppers virtually everything: from clothing (women’s, men’s, and children’s) and shoes to accessories for wholesale merchants and individual shoppers.The Samick Fashion Town is particularly known for its large children's section (called Seoul Won Children’s Clothing) on the first floor and its giant shoe mall on the sixth that is unlike any other shoe store in Namdaemun Market. On the ninth floor is the food court and on the first basement level at MBIC Mall, visitors can find character products related to some of their favorite Hallyu stars. Character items include (but are not limited to) cushions, notebooks, mugs, t-shirts, postcards, stickers, mobile phone screen cleaners, and mechanical pencils featuring the comedians from Muhan Dojeon (Infinity Challenge) and other popular stars. 


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

This restaurant specializes in boribap (steamed barley). Once a rather humble staple, boribap has been reintroduced as a popular health food. The meal consists of steamed barley and potato, as well as ten types of cooked greens, all mixed with red-pepper paste. Miso soup is also given as a side dish. Add some soup to the boribap for more flavor. Gamjajeon (a potato pancake) and dotorimuk (an acorn-starch jelly) are recommended as good appetizers. Deodeok jeyuk-bokkeum (stir-fried deodeok), godeungeo-gui (a grilled mackerel)and bassak bulgogi (completely baked bulgogi) are the restaurant’s specialties that you do not want to miss out on. *Best Korean Restaurant as designated by The Seoul Metropolitan Government  


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located on Taehaeranno Boulevard in the middle of Korea's financial district, Hotel Green Grass offers easy access to the Korea World Trade Center, a wide range of global company offices, as well as Seolleung Park. It has 73 rooms, a casual Italian bistro that serves food and beverages at the open terrace between Spring and Fall, a fitness center, a spa and a club. Visitors may also take advantage of the convenience of public transportation that this five-star hotel provides in order to explore Seoul.


Busan(Jung-gu)

When Dolgorae Sundubu first opened in 1982, it sold sundubu (soft tofu stew) at a mere 600won, which was cheaper than the average price of jajangmyeon (considered one of the most inexpensive meals available at that time). The low price and great taste soon attracted a large number of customers and the restaurant has enjoyed great popularity ever since. The restaurant's success lies in its fresh, soft tofu and its Jeolla-style pickled seafood and soybean paste (hand-made fresh each morning). The soft tofu stew seems to perfectly complement kimchi (Korea’s most popular side dish) and has become a restaurant specialty.  


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Ever since its grand opening in 1986, Byeokje Galbi has served only the highest quality Korean beef. Receiving acclaim for its excellent dishes & top quality ingredients, Byeokje Balbi now operates numerous branches – one of which is the Sinchon branch. Thanks to the superior quality of the restaurant’s ingredients, the Sinchon location has become one of the most well-known beef restaurants in the Sinchon area.Beef ribs are one of the most popular dishes at the restaurant and come with a variety of savory side dishes. Other favorites are the Bulgogi, Byeokje Galbi, and Pyongyang-style Naengmyeon (cold buckwheat noodle soup).


Incheon(Jung-gu)

The Korean-Chinese Cultural Center was built by the Jung-gu District of Incheon to facilitate mutual understanding between Korea and China by learning more on each other's culture, history, economy and society. Diverse performances are available, along with special exhibitions, Chinese cultural lecture, Chinese cultural experience corner, reading room on Korean-Chinese history & culture are put in place for visitors to enjoy while learning. In addition, on the weekends, Chinese language classes for Koreans, Korean language classes for Chinese, free moving screenings, and other variety of exhibits are also available.  


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

The Seosomun Gate area, which is located outside Seomun Gate, is regarded as a sacred place for many Korean Catholics. During the 19th century, the church suffered persecution for introducing Catholicism in the country. A series of persecutions followed over the years, notably the Sinyu Persecution in 1801 and the Byeongbin Persecution in 1866. The memorial tower in the center of the park is for the 44 martyrs who died for their Catholic faith during the persecution. It was originally established in December 1984 and rebuilt on May 15, 1999. The tower consists of three granite pillars: the middle one is 15 meters high while the two pillars on both sides are each 13 meters high.


Seoul(Jung-gu)

Wongudan (Hwangudan) Altar refers to an altar complex for the rite of heaven. The rites were first performed in the Goryeo Dynasty by King Seongjong in the first month of 983 (2nd year of his reign), but was repeatedly adopted and abolished, and eventually stopped at the start of the Joseon Dynasty. Then in 1456 (2nd year of King Sejo), the practice was temporarily standardized and the rites were performed at Wongudan (Hwangudan) Altar again in 1457. However, rites were again abolished in 1464 (10th year of King Sejo). It wasn’t until 1897 (34th year of King Gojong) when the Joseon Dynasty was renamed the Korean Empire and King Gojong ascended to emperor, that the rite was revived. Now, Hwangungu Shrine and three stone drums stand at the location of the former altar complex. The three stone drums symbolize the instruments used for the rites. The shrine was completed in 1899, two years after the altar was started in 1897. Today, the Hwangungu Shrine still stands within the hotel grounds of the Westin Chosun Hotel.