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Jangwidong Yuseong Jip (장위동유성집-중구점)
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Jangwidong Yuseong Jip (장위동유성집) is located 200m away from Myeongdong Station, this restaurant specializes in beef sirloin grilled over charcoal. It is famous for its affordable prices and great tasting menu, which satisfies both locals and travelers. Spacious facilities (about 165 m²) and a comfortable atmosphere have also added to the establishment’s popularity. English service is available.

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Hotel Jongno Biz - Goodstay
Seoul(Jongno-gu) , Insadong・Jongnon

Hotel Jongno Biz is located adjacent to Insa-dong and close to Dongdaemun Market, a shopping mecca in Seoul. Every room has a large wall-mounted flat screen TV, a desktop computer, and free Internet service. Daily laundry service and breakfast (toast, coffee, beverage, tea, cereal, and soup) are provided free of charge.

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O Hui - Lotte Centum City Branch
Busan(Haeundae-gu) , Haeundae

O Hui is a Korean cosmetic brand by LG Household & Health Care. It is a high-quality brand perfect for those with sensitive skin. Launched in 1997, O Hui quickly gained popular and has become more famous than many other international brands in Korea.

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Cheongjinok
Seoul(Jongno-gu) , Insadong・Jongnon

Jongno is home to a number of famous haejangguk restaurants, and Cheongjinok (청진옥) is considered the forerunner among them. Opened in 1937, the restaurant has been run by three generations of the same family. Beef bones are simmered for more than 24 hours to make a rich broth, and soybean paste is added to neutralize the meaty odor. Ingredients added to the broth include various vegetables, clotted beef blood, beef intestines, and rice. Always crowded, Cheongjinok is open 24 hours a day.      

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Arko Arts Theater
Seoul(Jongno-gu) , Insadong・Jongnon

Opened on April 1, 1981, Arko Arts Theater’s mission statement is to “boost performance art, obtain performance space to promote its popularity among the public, and support stages to pure art organizations facing financial difficulties."Over the last 24 years, it has made immense contributions to the development of Korean performance art. By the end of 2004, the theater offered 20,581 performances and attracted over 4 million visitors.As the center of performance art, the theater also began to attract a slew of small theaters and has played a pivotal role in promoting performance art and populating Dongsung-dong with artist. Currently, Daehakro (College Street) is home to over 58 theaters that offer colorful performances every day, making it the focal point of performance art in Korea.Large performance hall, children's playroom, small performance hall, practice room pianos, visual equipment (TV and VTR recording), audio equipment (recording, music/effects editing), stages (revolving state, elevated state, and orchestra pit), lobbies (first and second floor of large performance hall and small performance hall) 

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Sobok
Seoul(Mapo-gu) , Hongik-University-Area

With its main branch located in Hongdae, Sobok is an ice cream shop that focuses on naturalism. The shop’s interior is designed with shades of white, presenting a light and neat atmosphere overall. Bingsu (shaved ice) and ice cream made of natural ingredients like rice and unpolished rice are served in unique plating.

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Namwon National Gugak Center
Jeollabuk-do(Namwon-si)

The Namwon National Gugak Center envelops visitors in the enchanting world of Korean folk music, a genre known for its explicit beauty. Recruiting only the nation’s top performers in each discipline, the center offers a variety of regular folk performances such as musical plays, Pansori (epic stories told through song), folk songs, Gaya harp concerts, Samulnori, and more, representing all types of Korean traditional music.The center is located in Namwon, the birthplace of “Dongpyeonjae Pansori,” and offers a regular “Pansori Performance” through which visitors can hear the authentic melodies of Dongpyeonjae Pansori, handed down from generation to generation.In addition to performances, the center is home to a folk music reference room and a traditional Korean instrument gallery displaying approximately 60 different kinds of instruments along with pictures of famous performers. Among the instruments on display, of particular note are Gangneung Province’s “Sogu” (small drum) and the traditional Jeju folk instrument the “Muak.”Nearby attractions include Gwanghallu, a garden from the Joseon Dynasty (1392-1910) and Ojakgyo, the bridge from the epic love story of Gyeonwoo and Jiknyeo. Namwon is also famous as the setting of the ancient novel “Chunhyangjeon,” which is celebrated with Chunhyang, a folk festival that takes place each year on May 5th.

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Museum of Korean Art
Seoul(Jongno-gu) , Insadong・Jongnon

The Museum of Korean Art consists of the temple museums in Wonseo-dong and Changsin-dong, in Jongro-gu in Seoul. They are specialized Buddhist art museums with about 6,000 relics related to Buddhism including statues, paintings, ceramics, and folk crafts. Some of them are national cultural assets: Treasure No. 1204 is Uigyeomdeungpilsuwolgwaneumdo and Treasure No. 1210 is Cheongnyangsangwaebultaeng. The museum in Changsin-dong has on exhibit the Daeungjeon Sinjungdo, a cultural asset of Seoul City. The museum was established to promote not only Buddhist art but also other genres and traditional art forms.

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Jirisan Restaurant
4.0/1
Seoul(Jongno-gu)

Jirisan is one of the representative Korean restaurants in Insa-dong, an area known for its traditional culture. One of the trademarks of this restaurant, besides its amazingly delectable bean and tofu dishes, is a wooden sign that welcome guests into a neat and cozy interior.Each day, fresh beans are ground at the restaurant to prepare dishes such as soybean paste, soft tofu, and bean-curd tofu stew. Bean-curds are prepared by using seawater, which gives the tofu a unique flavor. The fresh and clean taste of the tofu is one of the many reasons that choosey tofu aficionados flock to the restaurant.Not just limited to tofu, Jirisan presents customers with a full-range of side dishes such as kimchi, japchae (glass noodles with sautéed vegetables), cucumber kimchi, seasoned seaweed, braised lotus roots, roasted yellow corbinas (a type of fish), leafy greens, bean-curd stew, and more. The restaurant gives visitors a chance to experience a hearty traditional Korean-style meal, but has thoughtfully toned down its seasonings to appeal to a wider audience (particularly those not used to spicy foods).One of the recommended menu items is the Jirisan set meal, which offers diners the chance to sample foods that are popular in the Jirisan region. Adventurous diners may want to try the sea urchin soup or dried Pollack soup.The restaurant, originally a traditional Korean house, has been modified over the years to better suit the needs of its customers. The walls surrounding the structure were removed and a glass ceiling was installed to allow guests to enjoy the natural light of the sun as they sample some of the area’s best traditional Korean cuisine.

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Mijin
Seoul(Jongno-gu) , Insadong・Jongnon

Mijin is a restaurant specializing in spicy hot baby octopus and cool buckwheat dishes. Opened in 1954, the restaurant's 50-year history is a testament to the great taste of its dishes and the charm of the restaurant.The main ingredient, buckwheat, is delivered daily from Bongpyeong, the largest buckwheat producing region in Korea. Baby octopus is also delivered every morning from ports in Yeosu. Families and workers of surrounding companies are major customers of the restaurant, but celebrities and politicians also come to the restaurant to taste its food. Memilmuk (Buckwheat Jelly) and pancakes made with buckwheat and green onion are also delicacies of the restaurant.

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