Seoul(Jongno-gu) , Insadong・Jongnon

Order a beverage and get a hand-drawn, one-minute portrait of yourself done by none other than the café’s owner. The café has appeared on the series I Need Romance, variety shows We Just Got Married, I Live Alone, and Tasty Road, and Lee Seung-gi’s music video.  


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Jeonggwanjang Hongsam (Edae Branch) exclusively deals with products by Korea Ginseng Corporation. It is the only Jeonggwanjang store in Sinchon. Jeonggwanjang with history over 100 years is a Goryeo hongsam brand that only uses high quality six-year-old ginseng roots through rigorous testing.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Specializing in leather and fur goods, Italiana has served loyal customers for a long time in Itaewon. It boasts all kinds of leather goods from luxurious classical styles to popular styles and light vegetable leather items, captivating both Koreans and international tourists year-round. 


Daejeon(Daedeok-gu)

This center shares how water resources are developed, used, and managed through various educational tools and exhibits. The center also hosts events and performances for visitors and local residents. The facility offers guests with a thorough knowledge of the life-cycle of water and the important benefits it provides. 


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Delhi is a curry specialty restaurant that opened in 1984 in Abgujeong's Rodeo Street. Delhi was the first restaurant of its kind to offer curry and pilaf in Korea, maintaining the same flavorful taste since its opening. After establishing the Delhi Curry Culture, Delhi has continued to invest in serving its guests with delicious new menu items. Abgujeong is where the main Delhi restaurant is located, and 5 other branches are at Jamsil Lotte, Daehangno, Gangnam, Bundang, and Dogok.


Gyeongsangbuk-do(Gumi-si)


Seoul(Dongjak-gu) , Gangnam・Samseongdong(COEX)

The rear area of the Seoul National Cemetery is surrounded by the sacred mountain ridges of the Dong Jak region that connect to Mt. Gongjak and form the foothills of Mt. Gwanak. Towards the front, the cemetery overlooks the meandering Han River.The Seoul National Cemetery is situated on a plot of land measuring approximately 1,430,000㎡. Entombed here are the remains of 165,000 martyrs and soldiers, police men, and reserve forces who sacrificed themselves for their country. Enshrined within the Memorial Tower are memorial tablets of some 104,000 soldiers who died during the Korean War, but whose bodies were never found along with the remains of some 7,000 unknown soldiers whose bodies were found. The remains of more than 54,000 martyred patriots have been buried in the Burial Plots, which are divided into various sections: graves of soldiers, police officers, meritorious citizens, and key figures of the provisional government. Every year on June 6th (Memorial Day) memorial services and events are held at the Seoul National Cemetery to honor these brave patriots.Facilities consist of the Memorial Gate, Memorial Tower, Chungseong Fountain Tower, Holy Ground, Photographic Exhibition House, Educational Movie Theater, and Relics Exhibition House. In 1955, the cemetery was established as the National Military Cemetery and then was elevated to the status of National Cemetery ten years later in 1965. In 1996, the managing institution also underwent a name change from "National Cemetery Management Office" to "National Memorial Board."


Daejeon(Dong-gu)

Sangso Forest Park is a public park covering parts of Maninsan and Sikjangsan Mountains in Daejeon. The entrance of the park is lined with sycamore trees, while the inside offers several promenades and mountain hiking trails. In addition, stone pagodas are placed throughout the park as prayer sites.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Mad for Garlic is an Italian wine bistro chain that offers 40 dishes with garlic as their signature ingredient, as well as over 100 wine brands. Its interior, designed primarily with wood and brick, adds a rustic ambience for a more relaxed dining experience.